The Australia and New Zealand herbal supplements market was valued at USD 1.33 Billion in 2024 driven by the rising health and wellness awareness across the region. It is expected to grow at a CAGR of 7.90% during the forecast period of 2025-2034 and attain a market value of USD 2.84 Billion by 2034.
Base Year
Historical Year
Forecast Year
The increasing focus on health and wellness is driving the demand for herbal supplements. Innovations such as utilising agricultural by-products and advancements in sustainable formulations are shaping the market landscape. Rising consumer preference for natural, chemical-free solutions is significantly contributing to market growth.
In June 2024, Australia expanded its herbal supplement exports to over 130 countries, including major markets like China, Europe, and New Zealand, reflecting the growing global demand for wellness-focused products. This development highlights Australia's strong export capabilities, reinforcing its market position.
Australia is expected to lead the market with a substantial consumer base prioritizing health and wellness, while New Zealand will likely gain traction in the coming years, driven by its development of high-quality, and sustainably sourced products.
Herbal supplements, derived from natural plant sources, are favored for their preventive health benefits and sustainability. Rising health and wellness awareness is driving demand, especially for chemical-free solutions. Key trends include innovative agricultural by-product utilization and growing export opportunities. With strong regulatory frameworks and high-quality standards, the market is poised for growth, solidifying Australia and New Zealand's position as global leaders in premium, sustainable herbal supplements.
Rising Health and Wellness Awareness Boost the Market Demand
The escalating awareness of health and wellness is significantly driving demand for herbal supplements. Consumers are prioritizing natural, sustainable, and chemical-free solutions for preventive care and lifestyle management. High-income regions focusing on holistic health approaches underscore the market's potential for growth in herbal remedy adoption. As a result, manufacturers are evolving their offerings to align with consumer preferences for health-focused products.
Several trends and developments are being observed in the market to enhance the current situation. Some of the noteworthy trends are as follows.
The market report offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Market Breakup by Form
Market Breakup by Consumer
Market Breakup by Application
Market Breakup by Distribution Channel
Market Breakup by Region
Segmentation by Distribution Channel to Witness Significant Growth
Based on the distribution channel the market is segmented into offline (pharmacies and drug stores, hypermarkets/supermarkets, others), and online channels. Among these, the online segment is expected to witness significant growth, driven by increasing consumer reliance on e-commerce for convenient purchasing options. This shift is fueled by the rising trend of health-conscious consumers seeking accessible information and products. Enhanced online marketing strategies and improved logistics are set to further accelerate market expansion, making online platforms a vital contributor to the overall growth in the forecast period.
The market exhibits notable variation between Australia and New Zealand, influenced by distinct consumer preferences and health trends. Australia is expected to dominate the market, driven by a substantial consumer base prioritizing wellness and preventive health measures. Meanwhile, New Zealand reflects an increasing demand for high-quality, natural products, often leaning toward local sourcing and sustainability. Both countries benefit from strong regulatory frameworks and a shared commitment to health-focused offerings, collectively enhancing market performance and fostering innovation in the herbal supplements sector.
The key features of the market report comprise patent analysis, funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
Established in 1932 and headquartered in Warriewood, New South Wales, Australia, Blackmores Limited is a leading natural health company. Its product portfolio in herbal supplements includes immune boosters, stress relief formulas, and digestive health products made from ingredients like echinacea, ginseng, and turmeric. Renowned for its commitment to sustainability and quality, Blackmores is a trusted name in delivering scientifically-backed herbal solutions for holistic wellness.
Founded in 2007 and headquartered in Auckland, New Zealand, Vitaco Holdings Limited is a prominent player in the health and wellness industry. Its herbal supplements portfolio includes products under brands like Nutra-Life and Healtheries, featuring formulations for joint health, energy, and immunity, made from ingredients such as olive leaf extract and ashwagandha. The company is committed to natural, high-quality health solutions tailored to consumer needs.
Established in 2005 and based in Brisbane, Queensland, Australia, Integria Healthcare specializes in premium natural medicines. Its product portfolio includes brands like MediHerb and Thompson’s, offering herbal supplements for sleep, stress management, and digestive health. The company combines traditional herbal wisdom with modern research to deliver effective, high-quality solutions that support overall well-being.
Founded in 1979 and headquartered in Auckland, New Zealand, Sanderson is a trusted name in herbal supplements. The company offers a diverse range of products, including immune boosters, energy enhancers, and joint support formulas, made from ingredients such as turmeric, echinacea, and valerian root. Sanderson focuses on quality and innovation, delivering natural, affordable solutions for maintaining optimal health.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include NZ Herbals, Phytomed, Deep Blue Health, and Bioglan.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Form |
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| Breakup by Consumer |
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| Breakup by Application |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Supplier Landscape |
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| Companies Covered |
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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