Australia Amusement Parks Market Outlook Report - Market Size, Share Analysis and Forecast (2024-2032)

Australia Amusement Parks Market Size

The Australia amusement parks market size was valued at USD 1.67 billion in 2023. The market is further projected to grow at a CAGR of 4.70% between 2024 and 2032, reaching a value of USD 2.53 billion by 2032.

Key Takeaways

• Market revenue is supported mostly by domestic visitors under 40, as amusement parks appeal to children and their families. Recovering international tourism has supported the number of international visitors.

• Queensland is Australia’s theme park capital. The most well-known theme parks in the country are located on the Gold Coast, such as Sea World and Warner Bros. Movie World.

• Approximate costs for visiting Australia’s popular amusement parks ranges from AUD 39 to AUD 99.

Factors driving the Australia amusement parks market growth include the use of IoT technology to enhance efficiency and guest experiences, rising investments in overhauling old coasters to attract visitors, the adoption of green energy to promote sustainability, and the implementation of cost-effective retractable roofs for water parks to extend operating seasons.

Moreover, the Australia amusement parks market development is rising due to the integration of virtual reality (VR) and augmented reality (AR) to offer immersive experiences, the creation of movie and cartoon-themed attractions to engage visitors, the introduction of personal devices and self-service options to reduce queues, the utilisation of bots for enhanced customer service, and the implementation of touchless and rapid park entrance screening for improved safety and convenience.

Amusement or theme parks, such as Warner Bros Movie World are diversifying their offerings by hosting seasonal events, themed experiences, and collaborations with popular franchises or brands. These special events create excitement, drive attendance during off-peak seasons, boost ticket sales, generate buzz on social media, and create memorable moments for guests.

Water parks, on the other hand, provide aquatic attractions like slides, wave pools, and lazy rivers, offering refreshing and fun water-based activities, especially during hot seasons. They contribute to overall park revenue by attracting visitors seeking water-based entertainment, complementing the offerings of amusement parks. Additionally, adventure parks focus on outdoor activities such as zip lines, ropes courses, and climbing walls, appealing to adrenaline enthusiasts and outdoor adventurers. Zoo parks, combining amusement park elements with wildlife exhibits, cater to families, nature lovers, and animal enthusiasts interested in both entertainment and educational experiences. They offer a blend of entertainment and conservation education.

Market Segmentation

Australia Amusement Parks Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments

Market Breakup by Type

• Theme Parks

• Water Parks

• Adventure Parks

• Zoo Parks

• Others

Market Breakup by Rides

• Water Rides

• Mechanical Rides

• Others

Market Breakup by Age Group

• Up to 18 Years

• 19 to 35 Years

• 36 to 50 Years

• 51 to 65 Years

• More than 65 Years

Market Breakup by Revenue Source

• Merchandise

• Ticket

• Hotels/Resorts

• Food and Beverage

• Others

Market Breakup by End Use

• Kids

• Adults

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Western Australia

• Australian Capital Territory

• Others

Competitive Landscape

Market players are focused on enhancing customer experiences, introducing innovative attractions, and expanding their offerings to attract a diverse range of visitors.

• Brisbane Wheel Pty Ltd

• The Beachouse Australia Pty Ltd

• Luna Park Sydney Pty Limited

• Adventure Park Pty Ltd

• Village Roadshow Theme Parks Pty Ltd

• Others

Key Highlights of the Report