Australia Alfalfa Market Report and Forecast 2024-2032

Australia Alfalfa Market Outlook

The Australia alfalfa market size was valued at USD 452.37 million in 2023. The market is further projected to grow at a CAGR of 5.2% between 2024 and 2032, reaching a value of USD 717.29 million by 2032.

Key Takeaways

• Australia has around 3.2 million hectares of land dedicated to alfalfa cultivation.

• 90% of this area relies on rainfed systems, primarily in the South-Eastern region.

• Producers often prioritise livestock grazing over hay or silage production.

• Alfalfa seed exports from Australia serve countries in the Middle East and Africa, United States, and China.

The growth of the alfalfa market is significantly influenced by the rising demand for forage or animal feed from the dairy and meat sectors. Also, the adoption of advanced agricultural technologies, such as precision agriculture and genetic improvements, is transforming the alfalfa industry, enhancing productivity, sustainability, and market competitiveness.

The increasing demand for livestock farming in Australia, particularly in sectors like cattle and poultry, is driving the Australia alfalfa market growth. High production rates in cattle slaughter and beef production are contributing to the Australia alfalfa market development.

Additionally, initiatives like the approval of genetically modified (GM) crops, including GM alfalfa are enhancing alfalfa seed production and development and market growth. According to statistics, the localities near Keith contribute to 91% of Australia’s alfalfa seed production.

There are different alfalfa feed types within the Australian market. Alfalfa pellets lead the Australia alfalfa market share due to their high demand as feedstuff for cattle, pigs, and poultry, offering essential nutrients like minerals, vitamins, and protein.

On the other hand, alfalfa hay plays a crucial role in providing nutritious forage for beef and dairy cattle, contributing to increased milk production and weight gain due to its high digestible nutrient content. Innovative products like highly winter-active alfalfa varieties are enhancing nutrient uptake and productivity in livestock farming. Alfalfa cubes are also gaining traction in the market as a convenient form of feed for livestock due to their ease of handling and storage.

Market Segmentation

Australia Alfalfa Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Feed Type

• Pellets

• Hay

• Cubes

• Others

Market Breakup by Application

• Poultry

• Ruminants

• Horses

• Others

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Australian Capital Territory

• Western Australia

• Others

Competitive Landscape

Manufacturers are focusing on developing high-quality alfalfa seeds and products to meet the growing demand from poultry industries.

• Balco Australia

• S&W Seed Company

• Barenbrug Pty Ltd.

• Canowindra Produce Co Pty Ltd.

• Nuts About Life Pty Ltd.  

• Others

Key Highlights of the Report