Australia Alcoholic Beverages Market Report and Forecast 2024-2032

Australia Alcoholic Beverages Market Size

The Australia alcoholic beverages market reached approximately USD 17.33 billion in 2023. The market is projected to grow at a CAGR of 4.2% between 2024 and 2032, reaching a value of around USD 25.03 billion by 2032.

Australia Alcoholic Beverages Market Outlook

• As per the industry reports, the consumption of alcohol in Australia is slightly higher in regional places compared to the cities.

• Wine is the most popular alcoholic beverage of choice, followed by regular-strength beer, among Australians.

• In Australia, the domestic market is estimated to be comprised of approximately 20 per cent of imported wine by volume.

Australia Alcoholic Beverages Market Growth

The shift in consumer preference towards premium quality alcohol, rising demand for craft and artisanal beverages, and growth of the e-commerce sector are crucial market drivers. Craft beers and small-batch spirits are on the rise in the country, representing a noteworthy trend. The increasing popularity of local distilleries is attributed to their ability to provide distinct flavours and utilise locally sourced ingredients.

The trend of experiential drinking, such as attending tasting events, going on brewery tours, and visiting themed bars, is on the rise in Australia as consumers are seeking more than just a beverage; they desire a memorable experience. Moreover, there is a growing emphasis on creativity in flavours and mixology, especially within spirits and cocktails.

Several food delivery companies are venturing into the alcohol delivery service to provide liquor delivery right at the customer's doorsteps. For instance, DoorDash, the food delivery company, announced in May 2024 that it has extended its liquor delivery service to Tasmania, Australia, which means that customers can conveniently order alcoholic beverages from BWS through the DoorDash app.

Australia Alcoholic Beverages Industry Segmentation

“Australia Alcoholic Beverages Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Beer
  • Ale 
  • Lager 
  • Hybrid 
• Spirits
  • Rum 
  • Whiskey 
  • Vodka 
  • Others 
• Wine 

• Others

Market Breakup by Distribution Channel

• Pub, Bars and Restaurants

• Online

• Liquor Stores

• Grocery Shops

• Supermarkets

• Others

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Australian Capital Territory

• Western Australia

• Others

Australia Alcoholic Beverages Market Share

Based on product type, the market is divided into beer, spirits, and wine, among others. Beer occupies a significant market share, due to its rising adoption and seamless inclusion into Australian social customs, especially during sports events and barbecues. Moreover, the emergence of craft beer has attracted consumers seeking distinctive and high-quality flavours in the market.

Leading Companies in the Australia Alcoholic Beverages Market

The market players are collaborating with food delivery providers to deliver liquor directly to the consumer’s home.

• Bacardi & Company Limited

• Diageo Plc

• Constellation Brands, Inc.

• Heineken Holding N.V.

• Anheuser-Busch Inbev SA/NV

• Brown-Forman Corporation

• Molson Coors Beverage Company

• Pernod Ricard S.A.

• Grupo Corona

• Vok Beverages Pty Ltd.

• Others

Key Highlights of the Report