Athleisure Market Size, Share and Growth Analysis Report - Forecast Trends and Outlook (2026-2035)

Athleisure refers to clothing designed for athletic activities that are also suitable for casual, everyday wear. This fusion of fashion and function has gained immense popularity among the Gen Z and millennial populations. From sleek leggings and stylish sneakers to versatile shorts and comfortable sweatpants, athleisure wear encompasses a wide spectrum of choices.

The increasing emphasis on health and fitness has led to a rise in the number of individuals adopting active lifestyles which has fuelled the athleisure market growth. People are increasingly engaging in various physical activities such as yoga, running, and gym workouts. This shift towards a more active way of living has created a demand for comfortable and functional clothing that seamlessly transitions from the gym to daily life. Celebrities and influencer endorsements of athletic wear have played a pivotal role in enhancing the market value. Celebrities are often spotted wearing athleisure outfits, which influences their followers to embrace the trend. Such endorsements create a sense of aspiration and desirability, further propelling the market growth.

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Key Trends and Developments

Athleisure Market Trends

Athleisure wear is increasingly incorporating advanced technologies to enhance the functionality and comfort of the garments. For instance, moisture-wicking fabrics are designed to draw sweat away from the body and move it to the surface of the fabric, where it can evaporate more quickly. This helps to keep the wearer dry and comfortable during physical activities. Common moisture-wicking materials include polyester and nylon, which have natural moisture-wicking properties.

New market players are venturing into the athleisure sector to expand their product portfolio. Bata India, a leading footwear brand, announced its intention to diversify its product offerings by venturing into the activewear and athleisure market in October 2023. The company plans to achieve this expansion through the introduction of a new line called 'Power Acti-Wear'.

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Market Segmentation

Mass athleisure accounts for a major athleisure market share due to its cost-effectiveness as well as widespread availability

The mass athleisure segment held a considerable position in the market. This can be attributed to the rising preference for athleisure clothing among consumers due to its acceptance in various social settings. In fact, garments made with sports-inspired materials such as spandex, Lycra, and synthetic fibres have gained popularity as suitable options for work attire. The global trend of online shopping and the convenience of in-store pickup have also contributed to the growing popularity of mass athleisure, and these trends are expected to persist in the coming years.

Premium athleisure brands are also anticipated to gain a sizeable share of the market as they often use high-quality materials and construction techniques, resulting in garments that are more durable and long-lasting. Consumers are willing to pay a higher price for products that offer better performance and won't need to be replaced frequently.

Shirt maintains its dominance in the market as it offers comfort to its users

The shirt segment is expected to hold a major portion of the global athleisure market. The rising popularity of athleisure shirts can be attributed to their ability to seamlessly blend comfort and style. Leading brands like Lululemon and Athleta have played a crucial role in driving the growth of this segment through their innovative product launches. Moreover, numerous retailers and key players are launching innovative and stylish athleisure shirt lines, adding to the segment's growth.

The demand for yoga apparel has been growing steadily in the athleisure market. Yoga involves a wide range of movements and poses, requiring clothing that is comfortable, flexible, and allows for a full range of motion and yoga apparel is designed to meet these needs, with stretchy fabrics and non-restrictive designs.

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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Athleisure Market Analysis by Region

The demand for athleisure wear in North America has been on a steady rise and continues to show strong growth. There has been a significant shift in consumer lifestyle towards more casual and comfortable clothing, fueled by the increase in remote work and the desire for versatile attire that can be worn for both leisure and physical activities. The growing focus on health and wellness has led to an increased interest in fitness and exercise, which, in turn, has boosted the demand for athleisure wear.

The athleisure market in Asia Pacific has been growing rapidly. Rapid urbanisation and changing lifestyles, particularly in emerging economies, have led to a shift in consumer preferences towards more versatile and functional clothing options that fit into busy, urban lives.

Competitive Landscape

Other players in the global athleisure market include Adidas AG, Patagonia, Inc., Vuori, Inc, Pangaia Group, Outerknown, LLC, Lyst Ltd, and HanesBrands Inc., among others.

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