Global Athleisure Market Report and Forecast 2024-2032

Global Athleisure Market Outlook

The global athleisure market size reached approximately USD 386.68 billion in 2023. The market is projected to grow at a CAGR of 9.20% between 2024 and 2032, reaching a value of around USD 853.79 billion by 2032.

Key Takeaways

• Consumers are increasingly looking for eco-friendly and sustainable options, leading athleisure brands to adopt more sustainable practices and materials.

• Athleisure has blurred the lines between sportswear and fashion, with many fashion brands incorporating athleisure elements into their collections.

• Endorsements by celebrities and social media influencers have played a significant role in promoting athleisure wear.

Athleisure refers to clothing designed for athletic activities that are also suitable for casual, everyday wear. This fusion of fashion and function has gained immense popularity among the Gen Z and millennial populations. From sleek leggings and stylish sneakers to versatile shorts and comfortable sweatpants, athleisure wear encompasses a wide spectrum of choices.

The increasing emphasis on health and fitness has led to a rise in the number of individuals adopting active lifestyles which has fuelled the athleisure market growth. People are increasingly engaging in various physical activities such as yoga, running, and gym workouts. This shift towards a more active way of living has created a demand for comfortable and functional clothing that seamlessly transitions from the gym to daily life. Celebrities and influencer endorsements of athletic wear have played a pivotal role in enhancing the market value. Celebrities are often spotted wearing athleisure outfits, which influences their followers to embrace the trend. Such endorsements create a sense of aspiration and desirability, further propelling the market growth.

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Key Trends and Developments

The proliferation of e-commerce platforms; Inclusive sizing; and collaborations and limited editions are the major trends impacting the athleisure market expansion

October, 2023

Bata India announced its plans to expand its product range into activewear and athleisure apparel with the introduction of 'Power Acti-Wear'.

October, 2023

MAS Matrix launched a new athleisure line named MVTM, which aims to revolutionise the capabilities of engineered knits.

January, 2024

The athleisure wear brand Edrio, belonging to the North Indian textile conglomerate Oswal Group, inaugurated its first brick-and-mortar store in India.

April, 2024

THE ICONIC announced that it has teamed up with P.E. Nation to introduce the brand's inaugural athleisure capsule collection, named Phys Ed.

The proliferation of e-commerce platforms

Online shopping offers a vast selection of brands, styles, and price ranges, enabling consumers to explore and compare options effortlessly.

Inclusive sizing

Brands are expanding their size ranges to be more inclusive and cater to a wider range of body types due to a growing demand for body positivity and diversity.

Technology integration

Athleisure wear is becoming more technologically advanced, with features like moisture-wicking fabrics, odour-resistant treatments, and temperature-regulating materials.

Collaborations and limited editions

Collaborations between athleisure brands and fashion designers, celebrities, or other brands are becoming increasingly popular.

Athleisure Market Trends

Athleisure wear is increasingly incorporating advanced technologies to enhance the functionality and comfort of the garments. For instance, moisture-wicking fabrics are designed to draw sweat away from the body and move it to the surface of the fabric, where it can evaporate more quickly. This helps to keep the wearer dry and comfortable during physical activities. Common moisture-wicking materials include polyester and nylon, which have natural moisture-wicking properties.

New market players are venturing into the athleisure sector to expand their product portfolio. Bata India, a leading footwear brand, announced its intention to diversify its product offerings by venturing into the activewear and athleisure market in October 2023. The company plans to achieve this expansion through the introduction of a new line called 'Power Acti-Wear'.

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Market Segmentation

“Athleisure Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Mass Athleisure

• Premium Athleisure

Market Breakup by Product

• Yoga Apparel
  • Tops
  • Shorts
  • Pants
  • Unitards
  • Capris
  • Others
• Leggings

• Shirts

• Others

Market Breakup by End User

• Women

• Men

• Children

Market Breakup by Distribution Channel

• Online

• Offline

Market Breakup by Region

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

Mass athleisure accounts for a major athleisure market share due to its cost-effectiveness as well as widespread availability

The mass athleisure segment held a considerable position in the market. This can be attributed to the rising preference for athleisure clothing among consumers due to its acceptance in various social settings. In fact, garments made with sports-inspired materials such as spandex, Lycra, and synthetic fibres have gained popularity as suitable options for work attire. The global trend of online shopping and the convenience of in-store pickup have also contributed to the growing popularity of mass athleisure, and these trends are expected to persist in the coming years.

Premium athleisure brands are also anticipated to gain a sizeable share of the market as they often use high-quality materials and construction techniques, resulting in garments that are more durable and long-lasting. Consumers are willing to pay a higher price for products that offer better performance and won't need to be replaced frequently.

Shirt maintains its dominance in the market as it offers comfort to its users

The shirt segment is expected to hold a major portion of the global athleisure market. The rising popularity of athleisure shirts can be attributed to their ability to seamlessly blend comfort and style. Leading brands like Lululemon and Athleta have played a crucial role in driving the growth of this segment through their innovative product launches. Moreover, numerous retailers and key players are launching innovative and stylish athleisure shirt lines, adding to the segment's growth.

The demand for yoga apparel has been growing steadily in the athleisure market. Yoga involves a wide range of movements and poses, requiring clothing that is comfortable, flexible, and allows for a full range of motion and yoga apparel is designed to meet these needs, with stretchy fabrics and non-restrictive designs.

Competitive Landscape

The market players are increasing their collaboration to gain a competitive edge in the market

Puma SE, commonly known as PUMA, is one of the leading global sportswear and apparel companies headquartered in Herzogenaurach, Germany and established in 1948.

Lululemon Athletica Inc. is a global athletic apparel company that specialises in yoga-inspired activewear and performance gear. The company’s primary focus is on creating clothing that promotes an active lifestyle.

Under Armour Inc., founded in 1996, is an American multinational company that specialises in manufacturing and distributing performance athletic apparel, footwear, and accessories.

Nike Inc. is one of the world's leading multinational corporations specialising in the design, development, manufacturing, and global marketing and sales of footwear, apparel, equipment, accessories, and services.

Other players in the global athleisure market include Adidas AG, Patagonia, Inc., Vuori, Inc, Pangaia Group, Outerknown, LLC, Lyst Ltd, and HanesBrands Inc., among others.

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Athleisure Market Analysis by Region

The demand for athleisure wear in North America has been on a steady rise and continues to show strong growth. There has been a significant shift in consumer lifestyle towards more casual and comfortable clothing, fueled by the increase in remote work and the desire for versatile attire that can be worn for both leisure and physical activities. The growing focus on health and wellness has led to an increased interest in fitness and exercise, which, in turn, has boosted the demand for athleisure wear.

The athleisure market in Asia Pacific has been growing rapidly. Rapid urbanisation and changing lifestyles, particularly in emerging economies, have led to a shift in consumer preferences towards more versatile and functional clothing options that fit into busy, urban lives.

Key Highlights of the Report