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The assortment and space optimisation (ASO) market size reached a value of nearly USD 1.88 billion in 2023. The market is projected to grow at a CAGR of 12.5% between 2024 and 2032 and reach around USD 5.45 billion by 2032.
There is a growing trend of creating a customer-centric assortment among retailers to increase their profitability and net sales while also gaining customer loyalty. Moreover, the rising availability of innovative AI-based solutions that can automate category management and assortment optimisation is anticipated to aid the assortment and space optimisation (ASO) market in the forecast period.
The rising number of SKUs (stock keeping units), restricted shelf space, and supply chain complexities are pushing retailers to optimise product assortment and retail space. Additionally, there is an increasing investment to integrate technologies such as virtual reality (VR), 3D technologies, and augmented reality (AR) in ASO solutions by retailers to develop consumer-oriented retail store plans, which is further creating opportunities for the market.
Assortment and Space Optimisation (ASO) Market Size
Assortment and Space Optimisation (ASO) Market Trends
Assortment and Space Optimisation (ASO) Market Share
Assortment and Space Optimisation (ASO) Companies
Assortment and Space Optimisation (ASO) Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the market value was nearly USD 1.88 billion.
The market is projected to grow at a CAGR of 12.5% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach around USD 5.45 billion by 2032.
The major drivers include a rising number of SKUs (stock keeping units), an expanding presence of retail stores, and the emergence of e-commerce channels.
The key trends aiding the market include consumer demand for personalised shopping experiences and advancements in ASO solutions and software.
The different components of ASO include solutions and services.
The major segments based on the deployment of ASO include on-premises and cloud.
The major players in the market include Oracle Corporation, Blue Yonder Group, Inc., SAP SE, McKinsey & Company, Aptos, LLC, Microsoft Corporation, International Business Machines Corporation, Accenture PLC, and Nielsen Consumer LLC, among others.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124