Asia Pacific Wine Market Report and Forecast 2024-2032

Asia Pacific Wine Market Size

The Asia Pacific wine market is projected to grow at a CAGR of 6.6% between 2024 and 2032, aided by the increasing number of unique product offerings by key players.

Asia Pacific Wine Market Outlook

• In 2020, per capita wine consumption in Australia reached 27.8 litres.

• In 2020, the per capita wine consumption of Japan and China was 3.1 litres and 1.1 litres, respectively.

• Each one out of every 2 wine producers from France (49%), Spain (45%), and Italy, seek to penetrate the wine market in Singapore.

Asia Pacific Wine Market Growth

Singapore is expected to emerge as a leading wine market in Southeast Asia, while countries like Vietnam (21%), Thailand (15%), Indonesia (10%), the Philippines (11%), and Malaysia (12%) are expected to witness a significant surge in wine sales in the coming years.

The Australia wine market contributes $45 billion to its GDP annually. The total vineyard area of the country is around 146,244 ha, the majority of which is in South Australia (52%), followed by Victoria (15%) and New South Wales (24%). Chardonnay (19%) and Shiraz (26%) are the leading winegrape varieties in the region. In 2022-23, Australia’s wine exports were valued at $1.86 billion, with 38% of the overall shipments sent to the United Kingdom and the United States. In 2022-23, Australians consumed nearly 444 million litres of wine. Over the forecast period, the market is expected to achieve significant growth with the rising consumption of red wine.

With rising consumer interest in purchasing local products, domestic wineries in China are expected to emerge as a major frontrunner in driving sales in the market. Increasing government support and unique marketing strategies that renew Chinese consumers’ pride in their cultural heritage are expected to differentiate them from international brands, thereby contributing to the market growth.

Asia Pacific Wine Industry Segmentation

Asia Pacific Wine Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Sparkling Wine

• Still Wine

• Fortified Wine and Vermouth

Market Breakup by Colour

• Red Wine

• Rose Wine

• White Wine

• Others

Market Breakup by Distribution Channel

• Hypermarket and Supermarket

• Speciality Stores

• Online

• Others

Market Breakup by Country

• China

• Japan

• India

• ASEAN

• Australia

• Others

Asia Pacific Wine Market Share

The market is segmented based on region into China, Japan, India, ASEAN, and Australia, among others. Over the forecast period, the market in India is assessed to grow at a CAGR of 7.9% during 2024-2032, due to evolving consumer choices that seek to indulge in the global wine culture.

Leading Companies in the Asia Pacific Wine Market

Major wine producers are expected to expand their market presence in South Korea, which has the highest per capita consumption rate of alcohol in the world. Unique promotion and marketing campaigns are expected to play a critical role in driving the market growth.

• Treasury Wine Estates Ltd.

• Constellation Brands, Inc.

• Sula Vineyards Ltd.

• Carlyle Group Inc. (Accolade Wines)

• The Wine Group LLC

• Weilong Grape Wine Co. Ltd.

• Tonghua Grape Wine Co. Ltd.

• Vicente Faria Vinhos, S.A.

• Grover Zampa Vineyards

• Dynasty Fine Wines Group Ltd.

• Others

Key Highlights of the Report

Asia Pacific Wine Market Report Snapshots

Asia Pacific Wine Market Size

Asia Pacific Wine Market Growth

Asia Pacific Wine Market Share

Asia Pacific Wine Companies