Asia Pacific Toys Market Report and Forecast 2025-2034

Asia Pacific Toys Market Outlook

The Asia Pacific toys market size reached a value of approximately USD 56.60 billion in 2024. The market is expected to grow at a CAGR of 5% between 2025 and 2034, reaching a value of USD 87.80 billion by 2034.

Key Trends in the Market

A toy is an object that is designed primarily to be used for the purposes of entertainment and to pass the time, traditionally by children. Toys can be of various types, catering to different interests of children, level of activity, and age groups.

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• Growing population and rising number of children is a major factor that is fuelling the demand for toys in the region, supporting the growth of the Asia Pacific toys market.

• Rising disposable income of people in Asia Pacific is encouraging them to spend lavishly on better quality and innovative toys for their children.

• Consumers are focussing on toys that not only provide entertainment but also add educational value and help develop motor and cognitive skills of children.

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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Asia Pacific Toys Market Analysis

Based on product, the market is segmented into action figures, building sets, games and puzzles, dolls, sports and outdoor toys, and plush, among others. On the basis of age group, the market is divided into up to 5 years, between 5 to 10 years, and above 10 years. By distribution channel, the market is categorised into hypermarkets and supermarkets, departmental stores, and online channel, among others. Based on country, the market is segmented into China, Japan, India, ASEAN, South Korea, and Australia, among others.

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The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Asia Pacific toys market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

• LEGO System A/S

• Bandai Namco Holdings Inc.

• Hasbro, Inc.

• TOMY Company, Ltd.

• Mattel, Inc.

• Guangdong Gaole Co., Ltd.

• Rastar Group

• Dream International Limited

• Playmates Toys Limited

• S M Funcorp Toys Private Limited

• Others

Market Share by Country

China accounts for a large share of the Asia Pacific toys market owing to the rapidly rising population and extensive manufacturing capabilities in the country, leading to an increased supply of various toys. The market players in China are focussing on innovation and technological advancements that can be done in their products which enhances the growth of the toys market in China. In India, rising demand for educational toys and STEM (science, technology, engineering and math) focussed toys from consumers is further supporting the growth of the toys market in India and the overall Asia Pacific.

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Competitive Landscape

LEGO System A/S is a toy company found in 1932 with headquarters in Billund, Denmark. The company is known for manufacturing branded toys such as interlocking plastic bricks, among others.

Bandai Namco Holdings Inc. was established in 2005 and has its headquarter located in Tokyo, Japan. An entertainment company, Bandai Namco is indulged in publishing and distributing video games to consumers globally.

Hasbro, Inc. was founded 1923 and is based in Rhode Island in the United States. It is a plastics company that manufactures entertainment consumer goods such as dolls, and electronic games, among others.

Other market players include TOMY Company, Ltd., Mattel, Inc., Guangdong Gaole Co., Ltd., Rastar Group, Dream International Limited, Playmates Toys Limited, and S M Funcorp Toys Private Limited, among others.

Key Highlights of the Report