Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Asia Pacific Toothpaste Market Size

The Asia Pacific toothpaste market reached USD 7.66 billion in 2023. The market is expected to grow at a CAGR of 4.6% between 2024 and 2032, reaching USD 11.48 billion by 2032.

Asia Pacific Toothpaste Market Outlook

  • Total expenditure on dental healthcare in China in 2019 was over USD 61 billion, as per the World Health Organization.
  • Similarly, the total expenditure on dental healthcare in Japan in 2019 was over USD 28 billion, as per the World Health Organization.
  • Companies are innovating and launching different products to improve their market position.

Asia Pacific Toothpaste Market Growth

Growth in the Asia Pacific toothpaste market is led by medicated toothpaste which goes beyond simply cleaning teeth.

Medicated toothpastes help with oral health and sensitivity problems among other medical issues. Typically, normal toothpastes are the traditional products that are meant for everyday usage in oral care. Common functions provided by these products include cleaning teeth, plaque removal and freshening breath. They are easily available to everyone’s satisfaction containing different Flavors offered by leading brands like Colgate and Sensodyne. The move comes as part of the company’s ongoing campaign to advance oral healthcare and beauty in India.

Research and development in the toothpaste market is likely to help the industry in the domestic region grow as companies in this space invest in improving product quality. In October 2023 Colgate-Palmolive, a leader in the oral care industry released its new product, the Colgate Visible White toothpaste.

However, functional/medicated toothpaste has formulations used beyond regular cleaning for detailed oral health issues. These products contain ingredients that address sensitivity, gum disease, tartar control or whitening.With the rising awareness of oral health increases, the demand for functional toothpaste reflecting a proactive approach of consumers towards this specific dental toothpaste.

Asia Pacific Toothpaste Market Report

Asia Pacific Toothpaste Market Segmentation

Asia Pacific Toothpaste Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

  • Standard Toothpaste
  • Functional/Medicated Toothpaste

Market Breakup by Category

  • Conventional
  • Free-Form

Market Breakup by End Use

  • Kids
  • Adults

Market Breakup by Distribution Channel

  • Supermarkets and Hypermarkets
  • Pharmacies
  • Convenience Stores
  • Online
  • Others

Market Breakup by Country

  • China
  • Japan
  • India
  • ASEAN
  • Australia
  • Others

Asia Pacific Toothpaste Market Share

The toothpaste market is led by end-use among children since toothpaste for kids is crafted with gentler ingredients and appealing flavours to accommodate their preferences and sensitivities. These products also often feature colourful and vibrant packaging with cartoons to encourage dental hygiene among kids.

Leading Companies in the Asia Pacific Toothpaste Market

The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and the latest developments like mergers and acquisitions, investments, and capacity expansion.

  • Procter & Gamble co.
  • Colgate-Palmolive Company
  • GSK Plc
  • Unilever Plc
  • SUNSTAR Suisse SA
  • Lion Corp.
  • Amway Corp.
  • Dabur India Ltd.
  • Kobayashi Pharmaceutical Co., Ltd.
  • Patanjali Ayurved Limited
  • Others

Major market players are expanding their outreach by establishing their retail stores in strategic areas like airports. This enhances their visibility to international tourists, thereby contributing to market growth.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Category
  • End Use
  • Distribution Channel
  • Region
Breakup by Product Type
  • Standard Toothpaste
  • Functional/Medicated Toothpaste
Breakup by Category
  • Conventional
  • Free-Form
Breakup by End Use
  • Kids
  • Adults
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Pharmacies
  • Convenience Stores
  • Online
  • Others
Breakup by Region
  • China
  • Japan
  • India
  • ASEAN
  • Australia
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Procter & Gamble co.
  • Colgate-Palmolive Company
  • GSK Plc
  • Unilever Plc
  • SUNSTAR Suisse SA
  • Lion Corp.
  • Amway Corp.
  • Dabur India Ltd.
  • Kobayashi Pharmaceutical Co., Ltd.
  • Patanjali Ayurved Limited
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market was valued at USD 7.66 billion in 2023.

The market is projected to grow at a CAGR of 4.6% between 2024 and 2032.

The revenue generated from the toothpaste market is expected to reach USD 11.48 billion in 2032.

Based on product type, the toothpaste market is divided between standard toothpaste and functional/medicated toothpaste.

The key players are Procter & Gamble Co., Colgate-Palmolive Company, GSK Plc, Unilever Plc, SUNSTAR Suisse SA, Lion Corp., Amway Corp., Dabur India Ltd., Kobayashi Pharmaceutical Co., Ltd., and Patanjali Ayurved Limited, among others.

Based on the category, the market is divided into conventional and free-form.

Based on the distribution channel, the market is shared by hypermarkets/supermarkets, convenience stores, pharmacies, online and others.

Based on the country, the market is broken down into China, Japan, India, ASEAN, Australia, and others.

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