The Asia Pacific toothpaste market reached USD 8.01 Billion in 2025. The market is expected to grow at a CAGR of 4.60% between 2026 and 2035, reaching USD 12.56 Billion by 2035.
Base Year
Historical Period
Forecast Period
Total expenditure on dental healthcare in China in 2019 was over USD 61 billion, as per the World Health Organization.
Similarly, the total expenditure on dental healthcare in Japan in 2019 was over USD 28 billion, as per the World Health Organization.
Companies are innovating and launching different products to improve their market position.
Compound Annual Growth Rate
4.6%
Value in USD Billion
2026-2035
*this image is indicative*
Growth in the Asia Pacific toothpaste market is led by medicated toothpaste which goes beyond simply cleaning teeth.
Medicated toothpastes help with oral health and sensitivity problems among other medical issues. Typically, normal toothpastes are the traditional products that are meant for everyday usage in oral care. Common functions provided by these products include cleaning teeth, plaque removal and freshening breath. They are easily available to everyone’s satisfaction containing different Flavors offered by leading brands like Colgate and Sensodyne. The move comes as part of the company’s ongoing campaign to advance oral healthcare and beauty in India.
Research and development in the toothpaste market is likely to help the industry in the domestic region grow as companies in this space invest in improving product quality. In October 2023 Colgate-Palmolive, a leader in the oral care industry released its new product, the Colgate Visible White toothpaste.
However, functional/medicated toothpaste has formulations used beyond regular cleaning for detailed oral health issues. These products contain ingredients that address sensitivity, gum disease, tartar control or whitening.With the rising awareness of oral health increases, the demand for functional toothpaste reflecting a proactive approach of consumers towards this specific dental toothpaste.
Asia Pacific Toothpaste Market Report and Forecast 2026-2035 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Category
Market Breakup by End Use
Market Breakup by Distribution Channel
Market Breakup by Country
The toothpaste market is led by end-use among children since toothpaste for kids is crafted with gentler ingredients and appealing flavours to accommodate their preferences and sensitivities. These products also often feature colourful and vibrant packaging with cartoons to encourage dental hygiene among kids.
The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and the latest developments like mergers and acquisitions, investments, and capacity expansion.
Major market players are expanding their outreach by establishing their retail stores in strategic areas like airports. This enhances their visibility to international tourists, thereby contributing to market growth.
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The market was valued at USD 8.01 Billion in 2025.
The market is projected to grow at a CAGR of 4.60% between 2026 and 2035.
The revenue generated from the toothpaste market is expected to reach USD 12.56 Billion in 2035.
Based on product type, the toothpaste market is divided between standard toothpaste and functional/medicated toothpaste.
The key players are Procter & Gamble Co., Colgate-Palmolive Company, GSK Plc, Unilever Plc, SUNSTAR Suisse SA, Lion Corp., Amway Corp., Dabur India Ltd., Kobayashi Pharmaceutical Co., Ltd., and Patanjali Ayurved Limited, among others.
Based on the category, the market is divided into conventional and free-form.
Based on the distribution channel, the market is shared by hypermarkets/supermarkets, convenience stores, pharmacies, online and others.
Based on the country, the market is broken down into China, Japan, India, ASEAN, Australia, and others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Category |
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| Breakup by End Use |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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