Asia Pacific Tablet Market Report and Forecast 2025-2034

Asia Pacific Tablet Market Size

The Asia Pacific tablet market reached approximately 38.40 million units in 2024. The market is projected to grow at a CAGR of 7.4% between 2025 and 2034, reaching a value of around 73.01 million units by 2034.

Asia Pacific Tablet Market Outlook

• It is projected that by the year 2030, the internet economy of Southeast Asia will attain a value of $1 trillion, propelled by a rapidly expanding population of digital consumers and applications.

• In 2023, the government of Uttar Pradesh in India set aside a budget of Rs 3,600 crore for providing tablets and smartphones free of charge to the younger generation.

• In 2022, the Chinese Ministry of Industry and Information Technology reported that the country led in terms of production and sales of consumer electronics, buoyed by its brand-building capacity and innovations.

Asia Pacific Tablet Market Growth

In 2021, the Asia Pacific region had the largest student presence, with 28 million new online learners signing up for a total of 68 million courses. In Southeast Asia, there were a total of 1.3 million online learners. Tablets are favoured by students due to their lightweight and portable nature, allowing easy access to learning materials from different locations. The increasing popularity of online learning has led to a higher demand for tablets, as they support interactive learning through educational apps, multimedia content, and interactive textbooks, ultimately enhancing the overall learning experience.

The rise of e-commerce platforms such as Amazon, Flipkart, and others has simplified the process for consumers to buy tablets, providing a wide array of options, competitive prices, and convenient delivery choices. Business-to-business e-commerce in the Asia Pacific has been growing at an average annual rate of 15%, surpassing the global average of 14.5% in gross merchandise value growth each year. Projections for the Southeast Asian e-commerce market indicate a substantial increase by 2030, with Vietnam, Thailand, and the Philippines anticipated to more than double their e-commerce market worth. Additionally, the emergence of digital payment methods and financing alternatives on e-commerce platforms has further streamlined the purchasing experience for consumers, surging tablet sales.

Asia Pacific Tablet Industry Segmentation

“Asia Pacific Tablet Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Operating System

• Android

• iOS

• Windows

Market Breakup by Screen Size

• 8 Inch

• 8 Inch and Above

Market Breakup by End-Use

• Consumer

• Commercial

Market Breakup by Distribution Channel

• Online

• Offline

Market Breakup by Country

• China

• Japan

• India

• ASEAN

• Australia

• Others

Asia Pacific Tablet Market Share

Based on distribution channel, the market is segmented into online and offline. The online segment is projected to grow at a CAGR of 15.1% during the forecast period of 2025-2034.  The popularity of tablet sales through online channels has experienced a significant surge in recent years. This trend can be attributed to several key factors, primarily the convenience that online shopping offers to consumers. With just a few clicks, shoppers can browse a vast array of tablet models, compare features, read reviews, and make informed purchasing decisions from the comfort of their own homes.

Leading Companies in the Asia Pacific Tablet Market

Major market players are focusing on the adoption of cutting-edge technologies to gain a competitive edge.

• Apple Inc.

• Lenovo Group Ltd.

• Samsung Electronics Co. Ltd.

• AsusTek Computer Inc.

• LG Corporation

• Acer Inc.

• Xiaomi Group

• Nokia Corporation

• Hewlett Packard Enterprise Development LP

• Microsoft Corporation

• Others

Key Highlights of the Report