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Report Overview

The Asia Pacific stevia market attained a value of USD 253.44 Million as of 2024 and is anticipated to grow at a CAGR of 11.20% during the forecast period of 2025 to 2034. Rising health consciousness and government sugar reduction policies in Asia-Pacific are driving demand for natural, zero-calorie sweeteners like stevia, expanding its use in food and beverages. The market is thus expected to reach a value of nearly USD 732.69 Million by 2034.

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

  • Governments in nations such as Japan, Australia, and India are introducing sugar taxes and health programs, propelling demand for natural sweeteners such as stevia. Consumers are increasingly looking for plant-based, zero-calorie alternatives, fueling stevia's use in beverages, snacks, and dairy products.

  • Players such as Ingredion and Tate & Lyle are refining stevia taste and functionality via bioconversion technology and artificial intelligence-formulation. Advances such as Reb M and proprietary stevia varieties maximize sugar-like sweetness with less bitterness, opening up applications for stevia in a broader range of foods and beverages, thereby increasing the growth of the Asia Pacific stevia market.

  • Although stevia has been used extensively in soft drinks and tea, it is now picking up in sports nutrition, confectionery, and pharmaceuticals. Southeast Asian fast-food chains are using stevia in desserts, and AI-based solutions in Singapore are optimizing product formulations for better taste and texture.

Compound Annual Growth Rate

Value in USD Million

11.2%

2025-2034


Asia Pacific Stevia Market Outlook

*this image is indicative*

Asia Pacific Stevia Market Growth

The Asia Pacific stevia market is witnessing tremendous growth as consumers become more demanding for natural, low-calorie sweeteners. Heightened health awareness, government actions to reduce sugar intake, and technological advancements in stevia extraction are fueling market growth. China, Japan, India, and Australia are witnessing high demand for stevia in food and beverage applications in dairy, bakery, confectionery, and soft drinks, thereby fuelling the Asia Pacific stevia demand growth.

One significant technology driving this expansion is Ingredion's bioconversion platform, which improves steviol glycoside production such as Reb M, providing a more sugar-like taste that is not bitter. Ingredion's PureCircle has also been granted plant breeders' rights in China for its own stevia varietal, providing sustainable and high-quality stevia supply. Tate & Lyle's collaboration with Chinese farmers has also resulted in a reduction of 56% in greenhouse gas emissions while enhancing yields, thus bolstering the growth of Asia Pacific stevia market.

Stevia's applications are broadening beyond the beverage sector, as companies introduce it in sports nutrition, snacks, and even pharmaceutical usage. Increased application of AI in formulation, such as is observed in Singapore's food tech industry, is also further refining taste and texture. With ongoing product development and rising regulatory backing, the Asia-Pacific stevia market is poised for strong growth, meeting both consumer health and industry demands.

Asia Pacific Stevia Market

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Key Trends and Recent Developments

Asia Pacific Stevia Market Trends

The Asia Pacific stevia market is growing robustly with increasing health awareness and demand for natural sweeteners. Consumers are turning to low-calorie, plant-derived sweeteners as they are concerned about obesity, diabetes, and artificial sweeteners. Asia-Pacific countries such as China, Japan, and India are at the forefront of stevia adoption with applications growing in beverages, dairy, bakery, and confectionery, thereby shaping trends in the Asia Pacific stevia market.

Technological developments, including Ingredion's bioconversion technology for high-taste stevia extracts, are driving product attractiveness. Clean-label and organic food trends are also driving market growth. Moreover, approvals for new stevia sweeteners in markets such as Australia and Southeast Asia are creating fresh growth opportunities. Players such as Tate & Lyle and PureCircle are emphasizing sustainability, enhancing growing techniques, and improving taste profiles to address consumers' needs. The market is likely to maintain its upward trend with growing innovations and greater product adoption.

Asia Pacific Stevia Market By Segments

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Asia Pacific Stevia Industry Segmentation

The EMR’s report titled “Asia Pacific Stevia Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Extract Type

  • Leaf
  • Powder
  • Liquid

Market Breakup by Application

  • Food and Beverages
  • Oral Care
  • Pharmaceuticals
  • Tabletop Sweetener
  • Others

Market Breakup by Region

  • China
  • India
  • Japan
  • Others

Asia Pacific Stevia Market Share

Stevia extracts in leaf, powder, and liquid forms are gaining traction in Asia-Pacific due to increasing consumer demand for natural, low-calorie sweeteners in food and beverages. As per Asia Pacific stevia market analysis, leaf extract is popular in countries like China and India, where traditional herbal remedies influence consumer preferences. Companies such as HOWTIAN and PureCircle are focusing on improving stevia leaf cultivation to enhance taste and yield. Powdered stevia is widely used in Japan and South Korea, where the food and beverage industry incorporates it into confectionery, dairy, and baked goods. Ingredion has expanded its stevia-based powder offerings to cater to these growing markets.

As per Asia Pacific stevia industry analysis, liquid stevia is rapidly gaining popularity in Southeast Asian countries like Indonesia and Thailand, where beverage consumption is high. Tate & Lyle has introduced liquid stevia solutions tailored for tea and soft drink manufacturers in the region. The convenience and ease of blending liquid stevia into recipes make it attractive for health-conscious consumers and foodservice businesses.

Competitive Landscape

Key Asia Pacific stevia market players such as Cargill, Tate & Lyle, Ingredion, and PureCircle, are developing to make stevia taste better, more sustainable, and more versatile in applications. Ingredion has broadened its bioconversion technology to enhance the production of higher-tasting stevia ingredients such as Reb M. HOWTIAN and other companies are creating new stevia leaf varieties with better yield and flavor. SweeGen is receiving regulatory clearances for new stevia solutions, facilitating customized sugar reduction choices. These developments respond to increased demand for low-calorie, natural sweeteners.

Cargill, Incorporated

Cargill, Incorporated, which was established in 1865 and is headquartered in Minnesota, United States, provides stevia sweeteners in the Asia-Pacific under its Food Ingredients & Bio-Industrial segment to food and beverage companies looking for natural options while increasing its regional footprint.

Ingredion Incorporated

Ingredion Incorporated, which was established in 1906 and has its headquarters in Westchester, United States, diversified its stevia products in the Asia-Pacific by purchasing PureCircle in 2020, enhancing its portfolio of plant-based sweeteners and responding to increasing demand for natural alternatives to sugar.

Tate & Lyle PLC

Tate & Lyle PLC, founded in 1921 and headquartered in London, offers stevia-derived sweeteners to the Asia-Pacific region, focusing on healthier food ingredients, product development, and strategic acquisitions to expand its share in the emerging natural sweeteners business.

Archer Daniels Midland Company (ADM)

Archer Daniels Midland Company (ADM) is a global leader in agricultural processing and food ingredients. Founded in 1902, it operates in over 170 countries, focusing on the production and distribution of oilseeds, grains, and other agricultural products. ADM provides solutions in food, feed, and energy industries, aiming for sustainable practices and innovation in food security and nutrition.

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other key players in the Asia Pacific stevia market report include SteviaPac Food Innovation, Layn Corporate, Zhucheng HaoTian Pharm Co.,Ltd, and Sunwin Stevia International, Inc, among others.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2024, the Asia Pacific stevia market reached an approximate value of USD 253.44 Million.

The market is assessed to grow at a CAGR of 11.20% between 2025 and 2034.

The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of around USD 732.69 Million by 2034.

The major drivers of the market include the rising disposable incomes, increasing population, and the rising health awareness among the consumers due to the growing incidences of obesity and diabetes.

The rising acceptance of the product by both the consumers and manufacturers is expected to be a key trend guiding the growth of the market.

China, India, and Japan, among others, are the leading regions in the market, with China accounting for the largest market share.

The leading extract types of stevia in the market are leaf, powder, and liquid.

The major application segments in the market are food and beverages, oral care, tabletop sweetener, and pharmaceuticals, among others.

Cargill, Incorporated, Archer Daniels Midland Company, Ingredion Incorporated, Tate & Lyle PLC, SteviaPac Food Innovation, Layn Corporate, Zhucheng HaoTian Pharm Co.,Ltd, Sunwin Stevia International, Inc, among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2024
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Extract Type
  • Application
  • Region
Breakup by Extract Type
  • Leaf
  • Powder
  • Liquid
Breakup by Application
  • Food and Beverages
  • Oral Care
  • Pharmaceuticals
  • Tabletop Sweetener
  • Others
Breakup by Region
  • China
  • India
  • Japan
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Supplier Selection
  • Key Global Players
  • Key Regional Players
  • Key Player Strategies
  • Company Profiles
Companies Covered
  • Cargill, Incorporated
  • Archer Daniels Midland Company
  • Ingredion Incorporated
  • Tate & Lyle PLC
  • SteviaPac Food Innovation
  • Layn Corporate
  • Zhucheng HaoTian Pharm Co.,Ltd
  • Sunwin Stevia International, Inc
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.
 

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