Asia Pacific Snacks Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

Asia Pacific Snacks Market Growth

As per the market analysis, there are significant differences between snacking habits and preferences of Chinese consumers as compared to the rest of the world. For instance, Chinese people consume fewer snacks (merely 7 kgs) as compared to their counterparts in countries such as Japan (18 kg), the United Kingdom (36 kg), and the United States (42 kg) annually. While the average per capita consumption of almonds worldwide is 170 grams, an average Chinese individual consumes 30 grams of almonds annually, which is significantly lower than consumers living in Japan (260 grams) and the United States (1070 grams). This is expected to prompt market players to introduce healthy nut-based snacks, thereby accelerating the market development.

The penetration, frequency, and monetary value of snacks in Australia have soared by over 400% in recent times. Vegetable snacks have captured most consumer attention, with nearly 37% of Australians consuming cucumber snacks and 35% of them consuming celery. The shift towards healthy eating is expected to play a critical role in driving market growth over the forecast period.

Key Trends and Developments

Asia Pacific Snacks Market Trends

Vietnam is expected to emerge as one of the fastest-growing markets for snacking products. This can be attributed to the increasing appetite for small-portion meals among younger consumers, who spend around $0.70 per snack. Additionally, snacking is seen as an effective way to improve mood levels by 79% of people worldwide, and there has been a notable shift in healthy snacking behaviours among people, which is expected to drive the market growth.

Asia Pacific Snacks Industry Segmentation

Asia Pacific Snacks Market Share

Based on country, the market is segmented into China, India, Japan, ASEAN, and Australia, among others. India dominated the market, representing 12% of the overall market share in 2023. Over the forecast period of 2024-2032, India is expected to grow at a CAGR of 4.2% as the demand for healthy snacking products such as roasted makhanas and peanuts, and organic chocolate soars.

Leading Companies in the Asia Pacific Snacks Market

Major market players are focusing on solidifying their market competitiveness in existing business fields while continuously developing new businesses and reinforcing their overseas operations.

Kellanova

Kellanova was founded in 2023 and is headquartered in Chicago, Illinois (USA). Through its strategy of Differentiate, Drive, and Deliver, it aims to create Better Days for nearly 4 billion people worldwide by 2030. It is engaged in manufacturing a wide range of snacks, including noodles, and cereals, among others.

General Mills, Inc.

General Mills, Inc. was founded in 1866 and is headquartered in Minneapolis, Minnesota (USA). It is a public l...

Mondelez International Inc.

Mondelez International Inc. was founded in October 2012 and is headquartered in the United States. It is the w...

LOTTE Corporation

LOTTE Corporation was founded in the 1948 and is headquartered in South Korea. Its LOTTE Wellfood business seg...

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other major market players are Pepsico, Inc., Nestle S.A., Calbee, Inc., Orion Corporation, Britannia Industries Limited, and Mars Incorporated, Inc., among others.