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Report Overview

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

Asia Pacific Sanitary Ware Market Outlook

The Asia Pacific sanitary ware market size was valued at USD 4.92 billion in 2024. The market is further projected to grow at a CAGR of 5.5% between 2025 and 2034, reaching a value of USD 7.55 billion by 2034.

Key Takeaways

  • During Q1 2023, the number of international visitors in Asia-Pacific accounted for over 20% of the global market share with 49.7 million arrivals.
  • In Japan smart toilets account for 80% adoption rate.

According to the Asia Pacific sanitary ware market analysis, the region is witnessing an increased demand for premium and designer sanitaryware products. Players in the market are thus catering to this demand by offering a range of premium products, such as luxury toilets, high-end faucets, and designer washbasins. In countries such as India, the government is focused on encouraging sanitation and hygiene practices through initiatives, such as the Swachh Bharat Abhiyan. Such initiatives are boosting the demand for sanitaryware products, such as toilets and washbasins.

As per the Asia Pacific sanitary ware market report, there is a growing demand for green and sustainable sanitary ware products that have low water consumption. This has led to the production of innovative products, such as waterless urinals and low-flow toilets. Further, there is a rising prevalence of smart toilets in the commercial sector in hotels and shopping centers, as well as in homes. Smart toilets offer several advantages to customers, including improved personal hygiene, user-friendly interfaces, water-saving flush systems, and energy-efficient heating.

The tourism sector is also flourishing in Asia Pacific, especially Southeast Asia. For instance, in Q1 2023, Southeast Asian countries, namely, Thailand, Vietnam, Indonesia, Singapore, and the Philippines accounted for more than 6% of international visitors in the region, reaching 15.7 million. The region's growing tourism and hospitality sector is creating a consistent demand for durable and aesthetically appealing sanitary ware products.

Asia Pacific Sanitary Ware Market

Market Segmentation

Asia Pacific Sanitary Ware Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments.

Market Breakup by Type:

  • Wash Basins
  • Cisterns 
  • Toilet Sinks and Water Closet
  • Others

Market Breakup by Material:

  • Ceramic
  • Plastic
  • Others

Market Breakup by Application:

  • Kitchen
  • Washroom
  • Others

Market Breakup by End Use:

  • Residential
  • Commercial

Market Breakup by Distribution Channel:

  • Offline
  • Online

Market Breakup by Country:

  • China
  • Japan
  • India
  • ASEAN
  • Australia
  • Others

Competitive Landscape

The key players in the sanitary ware market in Asia Pacific are focusing on developing water-efficient solutions to meet consumer demand.

  • LIXIL Corporation
  • TOTO, LTD
  • Kohler Co.
  • Roca Sanitario S.A.U.
  • Cera Sanitaryware Ltd.
  • Villeroy & Boch AG
  • Geberit AG
  • Jaquar Group
  • Duravit AG
  • Delta Faucet Company
  • Others

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Material
  • Application
  • End Use
  • Distribution Channel
  • Region
Breakup by Type
  • Wash Basins
  • Cisterns 
  • Toilet Sinks and Water Closet
  • Others
Breakup by Material
  • Ceramic
  • Plastic
  • Others
Breakup by Application
  • Kitchen
  • Washroom
  • Others
Breakup by End Use
  • Residential
  • Commercial
Breakup by Distribution Channel
  • Offline
  • Online
Breakup by Region
  • China
  • Japan
  • India
  • ASEAN
  • Australia
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • LIXIL Corporation
  • TOTO, LTD
  • Kohler Co.
  • Roca Sanitario S.A.U.
  • Cera Sanitaryware Ltd.
  • Villeroy & Boch AG
  • Geberit AG
  • Jaquar Group
  • Duravit AG
  • Delta Faucet Company
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2024, the sanitary ware market reached an approximate value of USD 4.92 billion.

The market is expected to grow at a CAGR of 5.5% between 2025 and 2034.

The market is estimated to witness a healthy growth in the forecast period of 2025-2034 to reach USD 7.55 billion by 2034.

The sanitary ware market is expected to witness the use of innovative materials and finishes that enhance aesthetics and also improve durability and ease of maintenance.

Sanitary ware consists of clays having low amounts of iron oxide. It is traditionally produced from raw materials such as quartz, feldspar, and clay.

The major drivers of the market include governmental initiatives to boost hygiene and sanitation, the production of luxury sanitary ware, and the rising tourism sector.

Key trends aiding market expansion include extensive research and development to produce sanitary ware with innovative materials, demand for smart sanitary ware, and rising demand for luxury sanitary ware products in hotels and commercial establishments.

Major countries in the market are China, Japan, India, ASEAN, Australia, and others.

The materials for sanitary ware are plastic, ceramic, and others.

Key players in the market are LIXIL Corporation, TOTO, LTD, Kohler Co., Roca Sanitario S.A.U., Cera Sanitaryware Ltd., Villeroy & Boch AG, Geberit AG, Jaquar Group, Duravit AG, Delta Faucet Company, and others.

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30 North Gould Street, Sheridan, WY 82801

+1-415-325-5166

63 Fiona Drive, Tamworth, NSW

+61-448-061-727

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63-287-899-028, +63-967-048-3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84-865-399-124