Asia Pacific Razor Market Size Analysis Report - Market Share, Forecast Trends and Outlook (2025-2034)

Asia Pacific Razor Market Growth

The desire to have smooth, pore-less, even-toned, and blemish-free skin among South Koreans has led to an increase in their expenditure on personal care and grooming products. In 2018, South Korean men spent 10 times more than their counterparts in France and the USA on skin care products. Beards are considered untidy and dirty among South Korea’s youth, and over 50% of men shave their beard/hair once daily. This is expected to attract major razor manufacturers to the country over the forecast period.

The rise of the burgeoning middle class and the increasing disposable incomes in China are expected to favour the demand for premium shaving products that ensure a safe and clean hair removal experience. In 2022, an average Chinese citizen’s per capita income recorded a year-on-year growth of 4.7%, to RMB 31,370. Furthermore, China is expected to account for over 60% of all sales of personal care and beauty products in the Asia Pacific by 2025, which is expected to make it a lucrative destination for the marketing of razors and other shaving products. Major market players are expected to benefit from advertising their products on live streams to drive sales since over 8% of all e-commerce sales of 2022 are attributed to it.

Key Trends and Development

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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Asia Pacific Razor Market Trends

There is a growing demand for safety and straight razors as alternatives to disposable razors due to their durability, recyclability, and minimal packaging created using recyclable and biodegradable materials. Such razors also use replaceable blades which can be recycled, lowering the environmental impact. Besides, razors made with innovative materials like bamboo, recycled ocean plastics, and cornstarch-made plastics are increasingly gaining popularity.

The demand for electric razors is significantly increasing as they offer precision grooming capabilities and address the needs of customers with different hair textures. Such razors are equipped with rechargeable batteries and contribute to a sustainable shaving routine. In the forecast period, electric razors are expected to deploy innovative technologies such as artificial intelligence to analyse user preferences and provide personalised recommendations to users.

Asia Pacific Razor Industry Segmentation

Asia Pacific Razor Market Share

Based on region, the market is segmented into China, Japan, India, ASEAN, and Australia. India represented 26% of the overall market share in 2023. Over the forecast period, it is projected to grow at a CAGR of 4.1% between 2025 and 2034 amid rising disposable incomes of customers and increasing interest in grooming among men.

Leading Companies in the Asia Pacific Razor Market

Cleanliness has emerged as a major trend in Japan’s male grooming and personal care industry, where men follow sophisticated skincare routines and prefer shaving products to achieve a clean appearance. The region is expected to enjoy a stable demand for razors over the forecast period.

• Procter & Gamble Co.
• Koninklijke Philips N.V.
• Edgewell Personal Care Co.
• Harry's Inc.
• Societe BIC S.A.
• Dorco Co. Ltd.
• Ningbo Kaili Holding Group Co., Ltd.
• KAI Corp.
• Dollar Shave Club, Inc.
• FEATHER Safety Razor Co., Ltd.
• Others

The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.