Asia Pacific Razor Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2024-2032)

Asia Pacific Razor Market Growth

The desire to have smooth, pore-less, even-toned, and blemish-free skin among South Koreans has led to an increase in their expenditure on personal care and grooming products. In 2018, South Korean men spent 10 times more than their counterparts in France and the USA on skin care products. Beards are considered untidy and dirty among South Korea’s youth, and over 50% of men shave their beard/hair once daily. This is expected to attract major razor manufacturers to the country over the forecast period.

The rise of the burgeoning middle class and the increasing disposable incomes in China are expected to favour the demand for premium shaving products that ensure a safe and clean hair removal experience. In 2022, an average Chinese citizen’s per capita income recorded a year-on-year growth of 4.7%, to RMB 31,370. Furthermore, China is expected to account for over 60% of all sales of personal care and beauty products in the Asia Pacific by 2025, which is expected to make it a lucrative destination for the marketing of razors and other shaving products. Major market players are expected to benefit from advertising their products on live streams to drive sales since over 8% of all e-commerce sales of 2022 are attributed to it.

Key Trends and Development

Rising interest in men’s grooming; the shift towards electric razors; advancements in blade technology; and the rising demand for sustainable razors are aiding the Asia Pacific razor market expansion

February 2024

Gillette India forayed into the super-premium razor category and launched Gillette Labs, aiming to elevate the shaving experience. The razor features five anti-friction blades, 2D FlexDisc technology, and a magnetic stand to keep it clean and ensure a smooth shave.

May 2022

Kai India introduced its latest disposable razor, the K4 soft Razor, for women. The razor, featuring innovative features and superior technology, aims to provide effortless and comfortable hair removal experiences for underarms, legs, and bikini areas.

April 2021

South Korea-based DORCO announced its R&D achievements concerned with Bamboo Hybrid Razor. The razor was developed as a response to the FMCG sector’s shift towards recyclable materials.

March 2021

Japan-based Kai designed a plastic-free disposable razor informed by milk cartons and origami and made from paper in response to the United Nations' Sustainable Development Goals. While the razor’s head and blade are made from metal, its handle is created using water-resistant card stock.

Increasing Interest in Men’s Grooming

The Asia Pacific is witnessing an unprecedented interest in men’s grooming, fuelled by rising disposable incomes, increasing digital connectivity, changing societal norms, and a growing focus on personal hygiene. This, coupled with the acceptance of beards as a fashion statement, is surging the demand for razors.

Shift Towards Electric Razors

Electric razors are increasingly gaining popularity as they are durable, portable, easy to clean, deliver high-quality shave, protect sensitive skin, and eliminate the requirement for shaving cream or water.

Advancements in Blade Technology

Advancements in blade technology, the rising use of durable materials such as carbon fibres and ceramics in blade manufacturing, and the shift to multi-blade designs are leading to more precise and sharper cutting mechanisms, enhancing the shaving experience while reducing the risk of irritation.

Rising Demand for Sustainable Razors

Key players are adopting minimalist designs to reduce material usage in razor manufacturing and incorporating features such as precision engineering to enhance blade longevity, boosting the sustainability of razors.

Asia Pacific Razor Market Trends

There is a growing demand for safety and straight razors as alternatives to disposable razors due to their durability, recyclability, and minimal packaging created using recyclable and biodegradable materials. Such razors also use replaceable blades which can be recycled, lowering the environmental impact. Besides, razors made with innovative materials like bamboo, recycled ocean plastics, and cornstarch-made plastics are increasingly gaining popularity.

The demand for electric razors is significantly increasing as they offer precision grooming capabilities and address the needs of customers with different hair textures. Such razors are equipped with rechargeable batteries and contribute to a sustainable shaving routine. In the forecast period, electric razors are expected to deploy innovative technologies such as artificial intelligence to analyse user preferences and provide personalised recommendations to users.

Asia Pacific Razor Industry Segmentation

Asia Pacific Razor Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Cartridge
• Disposable
• Electric

Market Breakup by End User

• Men
• Women

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online

Market Breakup by Region

• China
• Japan
• India
• ASEAN
• Australia
• Others

Asia Pacific Razor Market Share

Based on region, the market is segmented into China, Japan, India, ASEAN, and Australia. India represented 26% of the overall market share in 2023. Over the forecast period, it is projected to grow at a CAGR of 4.1% between 2024 and 2032 amid rising disposable incomes of customers and increasing interest in grooming among men.

Leading Companies in the Asia Pacific Razor Market

Cleanliness has emerged as a major trend in Japan’s male grooming and personal care industry, where men follow sophisticated skincare routines and prefer shaving products to achieve a clean appearance. The region is expected to enjoy a stable demand for razors over the forecast period.

• Procter & Gamble Co.
• Koninklijke Philips N.V.
• Edgewell Personal Care Co.
• Harry's Inc.
• Societe BIC S.A.
• Dorco Co. Ltd.
• Ningbo Kaili Holding Group Co., Ltd.
• KAI Corp.
• Dollar Shave Club, Inc.
• FEATHER Safety Razor Co., Ltd.
• Others

The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.