Asia Pacific Oral Care Market Report and Forecast 2024-2032

Asia Pacific Oral Care Market Outlook

The Asia Pacific oral care market size reached around USD 13.60 billion in 2023. The market is projected to grow at a CAGR of 6.1% between 2024 and 2032, reaching almost USD 23.17 billion by 2032.

Key Takeaways

• 42% of the Western Pacific region’s population is affected by oral care diseases.

• 92 million people aged 20 years and above have missing teeth in the Western Pacific region.

• China is expected to constitute a major portion of the Asia Pacific oral care market share.

According to the World Health Organisation (WHO), oral health diseases affect 800 million people residing in the Western Pacific region, where governments spend less than $10 per person to improve oral healthcare outcomes among the population. Given the rising prevalence of oral health issues, coupled with the increasing proportion of older adults in the overall population, the demand for toothpaste and dental flosses is expected to register a significant uptick over the forecast period. This is expected to drive the Asia Pacific oral care market growth.

Non-communicable diseases account for 9/10 deaths in the Western Pacific region. Tackling the rising burden of oral diseases (which witnessed a 30% increase in the past 3 decades) is essential for achieving the goal of holistic well-being. Since oral health services do not come under universal healthcare coverage, lack of access to fluoridated water and high consumption of sugary foods are expected to pose major challenges.

Every 1/5 person aged 60+ years has missing teeth in the region. By improving their product offerings and diversifying the existing channels of distribution, major market players are expected to improve the status of dental health among the population. This is expected to propel the Asia Pacific oral care market development in the forecast period.

Market Segmentation

Asia Pacific Oral Care Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Toothbrush
  • Manual
  • Electric
• Toothpaste

• Mouthwash

• Dental Floss
  • Waxed
  • Unwaxed
  • Dental Tape
  • Thread
• Denture Care 
  • Cleanser
  • Paste 
  • Adhesive
• Others

Market Breakup by Distribution Channel

• Supermarket and Hypermarkets

• Convenience Stores

• Pharmacies and Drug Stores

• Online Retail Stores

• Others

Market Breakup by Country

• China

• Japan

• India

• ASEAN

• Australia

• Others

The key Asia Pacific oral care market players are Procter & Gamble Co., Henkel AG & Co. KGaA, Church & Dwight Co., Inc., Johnson & Johnson, Colgate-Palmolive Company, GSK Plc, Alticor Inc. (Amway Corp.), Sunstar Suisse S.A., Lion Corporation, Pigeon Corp., Unilever Plc, and Dabur India Ltd., among others.

Key Highlights of the Report