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Report Overview

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

Asia Pacific Oral Care Market Outlook

The Asia Pacific oral care market size reached around USD 13.60 billion in 2024. The market is projected to grow at a CAGR of 6.1% between 2025 and 2034, reaching almost USD 23.17 billion by 2034.

Key Takeaways

  • 42% of the Western Pacific region’s population is affected by oral care diseases.
  • 92 million people aged 20 years and above have missing teeth in the Western Pacific region.
  • China is expected to constitute a major portion of the Asia Pacific oral care market share.

According to the World Health Organisation (WHO), oral health diseases affect 800 million people residing in the Western Pacific region, where governments spend less than $10 per person to improve oral healthcare outcomes among the population. Given the rising prevalence of oral health issues, coupled with the increasing proportion of older adults in the overall population, the demand for toothpaste and dental flosses is expected to register a significant uptick over the forecast period. This is expected to drive the Asia Pacific oral care market growth.

Non-communicable diseases account for 9/10 deaths in the Western Pacific region. Tackling the rising burden of oral diseases (which witnessed a 30% increase in the past 3 decades) is essential for achieving the goal of holistic well-being. Since oral health services do not come under universal healthcare coverage, lack of access to fluoridated water and high consumption of sugary foods are expected to pose major challenges.

Every 1/5 person aged 60+ years has missing teeth in the region. By improving their product offerings and diversifying the existing channels of distribution, major market players are expected to improve the status of dental health among the population. This is expected to propel the Asia Pacific oral care market development in the forecast period.

Market Segmentation

Asia Pacific Oral Care Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

  • Toothbrush
    • Manual
    • Electric
  • Toothpaste
  • Mouthwash
  • Dental Floss
    • Waxed
    • Unwaxed
    • Dental Tape
    • Thread
  • Denture Care 
    • Cleanser
    • Paste 
    • Adhesive
  • Others

Market Breakup by Distribution Channel

  • Supermarket and Hypermarkets
  • Convenience Stores
  • Pharmacies and Drug Stores
  • Online Retail Stores
  • Others

Market Breakup by Country

  • China
  • Japan
  • India
  • ASEAN
  • Australia
  • Others

The key Asia Pacific oral care market players are Procter & Gamble Co., Henkel AG & Co. KGaA, Church & Dwight Co., Inc., Johnson & Johnson, Colgate-Palmolive Company, GSK Plc, Alticor Inc. (Amway Corp.), Sunstar Suisse S.A., Lion Corporation, Pigeon Corp., Unilever Plc, and Dabur India Ltd., among others.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Distribution Channel
  • Region
Breakup by Product Type
  • Toothbrush
  • Toothpaste
  • Mouthwash
  • Dental Floss
  • Denture Care
  • Others
Breakup by Distribution Channel
  • Supermarket and Hypermarkets
  • Convenience Stores
  • Pharmacies and Drug Stores
  • Online Retail Stores
  • Others
Breakup by Region
  • China
  • Japan
  • India
  • ASEAN
  • Australia
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Procter & Gamble Co.
  • Henkel AG & Co. KGaA
  • Church & Dwight Co., Inc.
  • Johnson & Johnson
  • Colgate-Palmolive Company
  • GSK Plc
  • Alticor Inc. (Amway Corp.)
  • Sunstar Suisse S.A.
  • Lion Corporation
  • Pigeon Corp.
  • Unilever Plc
  • Dabur India Ltd.
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market was valued at nearly USD 13.60 billion in 2024.

The market is projected to grow at a CAGR of 6.1% between 2025 and 2034.

The market is assessed to witness a healthy growth in the forecast period to reach around USD 23.17 billion in 2034.

The different product types in the market include toothbrush, toothpaste, mouthwash, dental floss, and denture care, among others.

The different distribution channels in the market include supermarkets and hypermarkets, convenience stores, pharmacies and drug stores, and online retail stores, among others.

The major countries in the market include China, Japan, India, ASEAN, and Australia, among others.

The key market players are Procter & Gamble Co., Henkel AG & Co. KGaA, Church & Dwight Co., Inc., Johnson & Johnson, Colgate-Palmolive Company, GSK Plc, Alticor Inc. (Amway Corp.), Sunstar Suisse S.A., Lion Corporation, Pigeon Corp., Unilever Plc, and Dabur India Ltd., among others.

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