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The Asia Pacific natural sweeteners market reached a value of USD 12.66 billion in 2023 and is expected to grow at a CAGR of 7.3% during 2024-2032 to reach a value of USD 23.59 billion by 2032.
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The Asia Pacific is the amongst the leading regions in the stevia industry, accounting for about 87% of the world’s total stevia production. China is the major producer of stevia in the region, accounting for about 91% of the total stevia production in the Asia Pacific. China has a huge consumer base which contributes to its domestic market whereas the increasing demand for stevia across the different parts of the world provides a boost to its overseas market as China is a major exporter of stevia. Japan is one of the leading consumers of stevia. Stevia accounts for almost 40% of the total sweeteners market share in Japan. Stevia contains up to 200 times the sweetness of sugar and, thus, is being widely incorporated into leading soft drinks such as Pepsi True and Coca Cola Life along with baked goods, candies, and other food products.
Latin America and North America are also emerging as the significant stevia markets, globally. The stevia demand is these regions have been driven by the increasing number of health-related problems like diabetes and obesity. The governments in the two regions are also condemning the use of sugar to control the increased number of health issues, which is further aiding the market. The food and beverage companies are also preferring natural sweeteners over artificial ones to meet the rising consumer demand for natural and low-calorie sweeteners. In Latin America and North America, the natural sweeteners find its maximum application in soft drinks while sports nutrition and dairy are the other leading sectors in the regions.
Natural sweetener refers to a sweetener, which occurs naturally in plants and in other sources, rather than being prepared in a lab. They can be categorised as stevia, maple syrup, raw honey, molasses, and coconut sugar, among others.
Market Breakup by Intensity
Market Breakup by Type
Market Breakup by Application
Market Breakup by Distribution Channel
Market Breakup by Region
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The Asia Pacific natural sweeteners industry is being driven by the rising health concern among the consumers, resulting in an increased demand for the healthy products. As the consumers have become more health-conscious, the demand for drinks with low sugar and low-calorie content has increased. Thus, producers are opting for low-calorie and efficient alternatives for sugar like stevia, further propelling the Asia Pacific natural sweeteners industry forward.
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The food and beverage sector has seen a healthy growth in the region, which is also aiding the growth of the Asia Pacific natural sweeteners industry. The companies are preferring natural sweeteners over the artificial ones to meet the growing demand for healthier products. More than 5,000 food and drink products now contain steviol glycosides (an active compound of stevia). It was estimated that steviol glycosides have the potential to replace about 30% of all dietary sweeteners in the coming years.
Globally, the natural sweeteners industry is being driven by the growing incidences of lifestyle and sugar-related diseases. In Latin America and North America, the use of natural sweeteners has increased due to the rise in the cases of diabetes and obesity among the people, thus, driving the industry further. In 2016, 30.3 million Americans or 9.4% of the population was diagnosed with diabetes, which is further growing by 1.5 million every year. The governments in the regions is also condemning the use of sugar by applying high levies on sugary products or sugar. Countries like Mexico and U.S. are contributing to the growth of the natural sweeteners industry by producing and exporting non-alcoholic beverages.
The report gives a detailed analysis of the following key players in the Asia Pacific market for natural sweeteners, covering their competitive landscape, capacity, and recent developments like mergers and acquisitions, investments, capacity expansion, and plant turnarounds:
The EMR report provides an in-depth analysis of the industry based on SWOT and Porter’s five forces analysis.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The Asia Pacific natural sweeteners market reached a value of USD 12.66 billion in 2023.
The Asia Pacific natural sweeteners market is expected to grow at a CAGR of 7.3% during 2024-2032.
The market is estimated to reach a value of USD 23.59 billion by 2032.
The major market drivers include rising disposable incomes, increasing population, growing health concerns, the flourishing food and beverage sector, and the rising prevalence of health issues like diabetes.
The introduction of stringent regulations such as sugar taxes to reduce the usage of sugar in food and beverages by governments is expected to be a key trend guiding the growth of the market.
China, Japan, India, ASEAN, and Australia, among others, are the leading countries in the market.
The major intensity segments of natural sweeteners considered in the market report include high intensity sweeteners and low intensity sweeteners.
The leading types of the product in the market include stevia, maple syrup, raw honey, molasses, and coconut sugar, among others.
The significant application segments in the market are food, beverages, pharmaceuticals, and personal care, among others.
The major distribution channels in the market include hypermarket and supermarket, convenience stores, retail stores, and online retailers, among others.
The key players in the market are PureCircle Limited, Tate and Lyle Plc, Cargill Inc., Archer Daniels Midland Company, Ingredion Incorporated, SteviaPac Food Innovation, Layn Corp., Zhucheng HaoTian Pharm Co., Ltd, and Sunwin Stevia International, Inc., among others.
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REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Intensity |
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Breakup by Type |
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Breakup by Application |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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