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Report Overview

The Asia Pacific natural sweeteners market reached a value of USD 12.66 billion in 2023 and is expected to grow at a CAGR of 7.3% during 2024-2032 to reach a value of USD 23.59 billion by 2032.

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Asia Pacific Natural Sweeteners Market

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The Asia Pacific is the amongst the leading regions in the stevia industry, accounting for about 87% of the world’s total stevia production. China is the major producer of stevia in the region, accounting for about 91% of the total stevia production in the Asia Pacific. China has a huge consumer base which contributes to its domestic market whereas the increasing demand for stevia across the different parts of the world provides a boost to its overseas market as China is a major exporter of stevia. Japan is one of the leading consumers of stevia. Stevia accounts for almost 40% of the total sweeteners market share in Japan. Stevia contains up to 200 times the sweetness of sugar and, thus, is being widely incorporated into leading soft drinks such as Pepsi True and Coca Cola Life along with baked goods, candies, and other food products.

Latin America and North America are also emerging as the significant stevia markets, globally. The stevia demand is these regions have been driven by the increasing number of health-related problems like diabetes and obesity. The governments in the two regions are also condemning the use of sugar to control the increased number of health issues, which is further aiding the market. The food and beverage companies are also preferring natural sweeteners over artificial ones to meet the rising consumer demand for natural and low-calorie sweeteners. In Latin America and North America, the natural sweeteners find its maximum application in soft drinks while sports nutrition and dairy are the other leading sectors in the regions.

Market Segmentation

Natural sweetener refers to a sweetener, which occurs naturally in plants and in other sources, rather than being prepared in a lab. They can be categorised as stevia, maple syrup, raw honey, molasses, and coconut sugar, among others.

Market Breakup by Intensity

  • High Intensity Sweeteners
  • Low Intensity Sweeteners

Market Breakup by Type

  • Stevia
  • Maple Syrup
  • Raw Honey
  • Molasses
  • Coconut Sugar
  • Others

Market Breakup by Application

  • Food
  • Beverages
  • Pharmaceuticals
  • Personal Care
  • Others

Market Breakup by Distribution Channel

  • Hypermarket and Supermarket
  • Convenience Stores
  • Retail Stores
  • Online Retailers
  • Others

Market Breakup by Region

  • China
  • Japan
  • India
  • ASEAN
  • Australia

Asia Pacific Natural Sweeteners Market

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Market Analysis

The Asia Pacific natural sweeteners industry is being driven by the rising health concern among the consumers, resulting in an increased demand for the healthy products. As the consumers have become more health-conscious, the demand for drinks with low sugar and low-calorie content has increased. Thus, producers are opting for low-calorie and efficient alternatives for sugar like stevia, further propelling the Asia Pacific natural sweeteners industry forward.

Asia Pacific Natural Sweeteners Market

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The food and beverage sector has seen a healthy growth in the region, which is also aiding the growth of the Asia Pacific natural sweeteners industry. The companies are preferring natural sweeteners over the artificial ones to meet the growing demand for healthier products. More than 5,000 food and drink products now contain steviol glycosides (an active compound of stevia). It was estimated that steviol glycosides have the potential to replace about 30% of all dietary sweeteners in the coming years.

Globally, the natural sweeteners industry is being driven by the growing incidences of lifestyle and sugar-related diseases. In Latin America and North America, the use of natural sweeteners has increased due to the rise in the cases of diabetes and obesity among the people, thus, driving the industry further. In 2016, 30.3 million Americans or 9.4% of the population was diagnosed with diabetes, which is further growing by 1.5 million every year. The governments in the regions is also condemning the use of sugar by applying high levies on sugary products or sugar. Countries like Mexico and U.S. are contributing to the growth of the natural sweeteners industry by producing and exporting non-alcoholic beverages.

Competitive Landscape

The report gives a detailed analysis of the following key players in the Asia Pacific market for natural sweeteners, covering their competitive landscape, capacity, and recent developments like mergers and acquisitions, investments, capacity expansion, and plant turnarounds:

  • PureCircle Limited
  • Cargill, Incorporated
  • Archer Daniels Midland Company
  • Ingredion Incorporated
  • Tate & Lyle PLC
  • SteviaPac Food Innovation
  • Layn Corporate
  • Zhucheng HaoTian Pharm Co.,Ltd
  • Sunwin Stevia International, Inc
  • Others

The EMR report provides an in-depth analysis of the industry based on SWOT and Porter’s five forces analysis.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The Asia Pacific natural sweeteners market reached a value of USD 12.66 billion in 2023.

The Asia Pacific natural sweeteners market is expected to grow at a CAGR of 7.3% during 2024-2032.

The market is estimated to reach a value of USD 23.59 billion by 2032. 

The major market drivers include rising disposable incomes, increasing population, growing health concerns, the flourishing food and beverage sector, and the rising prevalence of health issues like diabetes.

The introduction of stringent regulations such as sugar taxes to reduce the usage of sugar in food and beverages by governments is expected to be a key trend guiding the growth of the market.

China, Japan, India, ASEAN, and Australia, among others, are the leading countries in the market.

The major intensity segments of natural sweeteners considered in the market report include high intensity sweeteners and low intensity sweeteners.

The leading types of the product in the market include stevia, maple syrup, raw honey, molasses, and coconut sugar, among others.

The significant application segments in the market are food, beverages, pharmaceuticals, and personal care, among others.

The major distribution channels in the market include hypermarket and supermarket, convenience stores, retail stores, and online retailers, among others.

The key players in the market are PureCircle Limited, Tate and Lyle Plc, Cargill Inc., Archer Daniels Midland Company, Ingredion Incorporated, SteviaPac Food Innovation, Layn Corp., Zhucheng HaoTian Pharm Co., Ltd, and Sunwin Stevia International, Inc., among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Intensity
  • Type
  • Application
  • Distribution Channel
  • Region
Breakup by Intensity
  • High Intensity Sweeteners
  • Low Intensity Sweeteners
Breakup by Type
  • Stevia
  • Maple Syrup
  • Raw Honey
  • Molasses
  • Coconut Sugar
  • Others
Breakup by Application
  • Food
  • Beverages
  • Pharmaceuticals
  • Personal Care
  • Others
Breakup by Distribution Channel
  • Hypermarket and Supermarket
  • Convenience Stores
  • Retail Stores
  • Online Retailers
  • Others
Breakup by Region 
  • China
  • Japan
  • India
  • ASEAN
  • Australia
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • PureCircle Limited
  • Tate and Lyle Plc
  • Cargill Inc.
  • Archer Daniels Midland Company
  • Ingredion Incorporated
  • SteviaPac Food Innovation
  • Layn Corp.
  • Sunwin Stevia International Inc
  • Zhucheng HaoTian Pharm Co.,Ltd.
  • Others
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63 Fiona Drive, Tamworth, NSW

+61-448-061-727

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

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6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84-865-399-124