Asia Pacific Media Monitoring Tools Market Outlook - Forecast Trends, Market Size, Share and Growth Analysis Report (2024-2032)

Asia Pacific Media Monitoring Tools Market Growth

The rising usage of social media platforms, growing demand for competitive intelligence, and increased implementation of real-time media analytics are some prominent drivers boosting the demand of Asia Pacific media monitoring tools market. Businesses are leveraging these tools to identify what their competitors are doing as well as identify the latest market trends so they can stay ahead in the market landscape. These tools also enable organisations to identify any potential crisis on time through alerts, further allowing them to take appropriate measures to minimise the adverse effects of that crisis.

The growth of startups and company branches in the region provides several opportunities for market growth. For instance, Malaysia registered an increase of 1,482,579 companies at the end of 2022, which fuels the demand for monitoring tools that can maintain the brand reputation and offer social media tracking to understand what the customers in that market domain are interested in.

Key Trends and Recent Developments

Rising intraregional trade, increasing business competition, frequent shifts in trade patterns, and integration of advanced AI technologies are accelerating the Asia Pacific media monitoring tools market value.

August 2024

Cision, known for providing media intelligence solutions to businesses launched its CisionOne platform in Asia Pacific, offering full-service media monitoring for the first time in the region. The platform provided real-time monitoring across all media channels, including print, online, TV, radio, and social media, besides featuring an all-in-one business analytics, reporting, and a built-in journalist outreach tool.

August 2023

Seven Southeast Asian media organisations launched pfmsea.org, a collaborative platform to monitor press freedom across the region. The website provides real-time data on violence against journalists, qualitative reports, and joint press releases, and allows the public to report incidents, aiming to strengthen regional advocacy through shared data and collaboration.

June 2023

Global media intelligence company CARMA was launched in Indonesia as part of its Asia expansion strategy. The objective is to offer customised media monitoring services to regional businesses and startups by analysing social, digital, print and broadcast data in over 100 different regional languages. The company aims to support business PR teams in Asia Pacific by developing new marketing campaigns and monitoring brand sentiment.

Rising Regional Trade Propelling Media Monitoring Tools Market Growth

The increasing intraregional trade in Asia Pacific, owing to new trade agreements between countries and tariff reductions by the regional governments, is propelling the growth of the Asia Pacific media monitoring tools market. According to the Asian Economic Integration Report 2022, issued by the Asian Development Bank ADB, intra-regional trade in the Asia Pacific region grew by 31.2% in 2021 compared to a relative contraction of 3.1% in the previous year. As the trade further rises, businesses will be encouraged to invest in media monitoring tools for better targeting of consumers, localization of content, and interactive engagement with buyers.

Increasing Competition Among Businesses Raising the Demand for Media Monitoring Tools

The Asia Pacific region is witnessing a rapid rise in the establishment of new startups owing to favourable government initiatives and efforts. This is causing increased business competition in the region, resulting in the media monitoring tools demand growth. Media monitoring tools help startups enhance their digital presence, optimise ad campaigns, and analyse consumer trends to facilitate an increased acquisition and retention of new customers.

Geopolitical Tensions and Shifts in Trade Patterns Creating New Market Opportunities

Frequent geopolitical tensions and crises are resulting in shifting trade patterns within the region, leading to a rise in media monitoring tools consumption in Asia Pacific. These include tools which are known to provide an easier and more objective understanding of regional market dynamics, the consequent evolution of consumer behaviour, and the development of efficient marketing strategies based on regional content. As the trade patterns witness a further shift in Asia Pacific countries, the market is expected to experience increased sales volume, adding to its overall revenue growth.

AI Integration into Media Monitoring Tools Enhancing the Overall Market Productivity

Technological advancements in the Asia Pacific are prompting key players to invest in the development of AI-based media monitoring tools. For instance, the Asia-based ADA company launched AI CoPilots in May 2024, a platform that uses vast databases and AI models to help develop efficient marketing campaigns and e-commerce strategies. A rise in the development of such platforms is expected to enhance the overall productivity of the media monitoring tools industry in Asia Pacific.

Asia Pacific Media Monitoring Tools Industry Segmentation

“Asia Pacific Media Monitoring Tools Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Component

• Software 
• Services

Market Breakup by Enterprise Size

• Small and Medium Enterprises 
• Large Enterprise 

Market Breakup by Industry Vertical

• IT and Telecom 
• Hospitality 
• BFSI 
• Healthcare 
• Retail and E-Commerce 
• Media and Entertainment 
• Manufacturing

Market Breakup by Country

• China
• Japan
• India
• ASEAN
• Australia
• Others

Asia Pacific Media Monitoring Tools Market Share

Based on industry vertical, the market is divided into IT and telecom, hospitality, BFSI, healthcare, retail and e-commerce, media and entertainment, and manufacturing, among others. The media and entertainment sector occupies a significant share of the market as under this sector large volume of content is produced such as movies, TV shows, news articles and streaming, among others, which necessitates the requirement of a monitoring tool that can effectively manage and analyse this content.

Leading Companies in the Asia Pacific Media Monitoring Tools Market

The market participants are harnessing the capabilities of AI and ML in these tools to meet the evolving regulatory landscape.

• Brandwatch
• Meltwater NV
• Synthesio Group
• Hootsuite Inc.
• Talkwalker Inc.
• Cision Ltd.
• Streem Group of companies
• Locobuzz
• Determ d.o.o.
• Isentia Group Pty Limited
• Others