Asia Pacific Meal Replacement Market Growth Analysis - Market Size, Share, Forecast Trends and Outlook Report (2025-2034)

Asia Pacific Meal Replacement Market Growth

By 2027, the demand for packaged food products in India is expected to reach nearly USD 3.4 billion due to the rapid increase in urban population and the emergence of D2C health and wellness brands. The shift towards convenience foods is underpinned by increasingly busy consumer lifestyles and the introduction of healthy meal replacement items. This is favourably impacting the Asia Pacific meal replacement market dynamics.

As per the World Obesity Atlas 2023, Papua New Guinea is expected to witness an annual obesity growth rate of 2.8% (in adults) and 5.2% (in children). In the Western Pacific region, obesity among men is expected to increase to 19% of the population, while among Southeast Asian women, it can potentially increase to 16% by the end of 2025. This is expected to increase the demand for meal replacement items, which are kilojoule-controlled food products designed to facilitate rapid weight loss while conserving lean body mass. By 2035, two-thirds of the adult population of island countries like Tonga, Samoa, and Kiribati are expected to be obese, thereby driving the Asia Pacific meal replacement market expansion.

Key Trends and Developments

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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Asia Pacific Meal Replacement Market Trends

Increasing appeal for localised flavours

In the Asia Pacific, the increasing demand for shakes is being complemented by flavour innovations which cater to the consumers’ local preferences and tastes. Major market players are enhancing the appeal of their meal replacement products by incorporating unique flavours like matcha and red bean into their product offerings. Companies which make substantial investments in diversifying their product offerings are expected to constitute a major portion of the Asia Pacific meal replacement market share. Consumers seeking culturally relevant options are expected to benefit from this market trend substantially.

Rising demand from Gen Z in China

In 2020, the number of Chinese consumers purchasing meal replacement products surged by 50%, mainly in Tier I and Tier II cities. Products featuring ingredients like oats, white kidney beans, red dates, and marine collagen peptides have become significantly popular among consumers. As per the Asia Pacific meal replacement market analysis, consumers aged below 25 years form the largest consumer section for meal replacement products, especially women who exhibit a higher preference for trying weight loss products.

Asia Pacific Meal Replacement Industry Segmentation

Asia Pacific Meal Replacement Market Share

Based on country, the market is segmented into China, Japan, India, ASEAN, and Australia, among others. Over the forecast period of 2025-2034, the market in India and China are expected to grow at a CAGR of 8.4% and 8.2%, respectively. This can be attributed to the increasing use of natural ingredients in meal replacement products, which is enhancing their appeal among consumers. Moreover, rapid urbanisation and rising income levels are also favourably shaping the market dynamics.

Based on product, the market is categorised into shakes and soups, among others. The Asia Pacific meal replacement market forecast suggests that the market for meal replacement shakes is expected to increase at a rate of 8.8% between 2025 and 2034 due to the introduction of novel flavours that appeal to the Gen Z population.

Leading Companies in the Asia Pacific Meal Replacement Market

Major Asia Pacific meal replacement market players are developing consumer-centric strategies for driving growth. For instance, the development of personalised nutrition plans and the introduction of unique products in different flavours are increasing the market revenue. By growing their omnichannel presence and investing in new formulation development, leading companies are expected to attain a significant portion of the market share in upcoming years.

PharmaCare Laboratories Pty Ltd.

PharmaCare Laboratories Pty Ltd. was founded in 1985 and is headquartered in New South Wales, Australia. It is a renowned health and wellness company that exports its products to over 40 countries in North America, Asia, and Europe. Its most popular brands are Sambucol, Bioglan, Medi+, KP24, Brut, and Norsca, among others.

BellRing Brands, Inc.

BellRing Brands, Inc. was founded in 2019 and is headquartered in Missouri, United States. It is ...

Herbalife Nutrition Ltd.

Herbalife Nutrition Ltd. was founded in 1980 and is headquartered in California, United States. I...

Amway Corporation

Amway Corporation was founded in 1959 and is headquartered in Michigan, United States. It special...

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other players included in the Asia Pacific meal replacement market report are THG Nutrition Limited., Glanbia plc, Bright Lifecare Private Limited, Scitron Nutrition PVT LTD., Ultimate Nutrition Inc., and Muscle Nation, among others.