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Report Overview
The Asia Pacific makeup market size reached USD 14.51 Billion in 2024. The market is expected to grow at a CAGR of 5.00% between 2025 and 2034, reaching almost USD 23.64 Billion by 2034.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
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In India, the market for cruelty-free, vegetarian, and vegan cosmetics has experienced notable growth. The Indian Ministry of Health and Family Welfare has implemented a ban on cosmetic testing involving animals, reinforcing existing regulations under the Drugs and Cosmetics Rules with Rule 148-C. This regulation prohibits any person from using animals for cosmetic testing.
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As per industry reports, across the Asia Pacific region, there is a substantial rise in disposable income, reaching USD 8,187 in 2022. Noteworthy countries in the region with significant disposable income include Japan at USD 22,970, South Korea at USD 22,258, Australia and New Zealand at USD 32,814, China at USD 10,529, and India at USD 5,497, among others.
Compound Annual Growth Rate
Value in USD Billion
5%
2025-2034
Asia Pacific Makeup Market Outlook
*this image is indicative*
The Asia Pacific makeup market plays a vital role in both developed and developing economies, driven by accelerated urbanisation and evolving lifestyle demands. With urban populations expanding and disposable incomes rising, there's a notable surge in consumer spending on skincare and beauty products. Millennials, a significant demographic, are spearheading the beauty athleisure trend and are pivotal in driving cosmetic sales. Social media trends emphasising appearance contribute to market growth.
Cosmetics, crafted from artificial or natural sources, serve various purposes from hygiene to altering appearances, catering to both retail and professional needs. Recent market growth stems from an increased focus on hygiene and self-care, driven by consumer desires to combat stress and elevate personal appearance.
Digital technologies are reshaping consumer behaviour, allowing brands to connect and engage with customers more interactively. Innovations like personalised skincare and sustainability initiatives resonate with eco-conscious consumers, shaping industry trends towards greener practices and vegan alternatives. The embrace of vegan lifestyles has spurred demand for plant-based personal care products, driven by ethical considerations and increased awareness of animal cruelty issues within the cosmetics industry. This trend is prompting major cosmetic companies to shift towards mineral or plant-based ingredients, aligning with evolving consumer preferences playing an important role in the Asia Pacific makeup market development.
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Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Market Segmentation
Asia Pacific Makeup Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product:
- Powders
- Gels
- Lotions
- Others
Market Breakup by Application Area:
- Face
- Lips
- Eyes
- Nails
Market Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
- Online
- Others
Market Breakup by Region:
- China
- Japan
- India
- ASEAN
- Australia
- Others
Competitive Landscape
To obtain a competitive advantage in the industry, companies are concentrating on growing their product lines and implementing fresh marketing techniques.
- L’Oréal S.A.
- Shiseido Co. Ltd.
- Estee Lauder Companies Inc.
- Natura &Co (Avon Products, Inc.)
- Chanel Limited
- Revlon, Inc.
- Kao Corporation
- Groupe Clarins
- Coty Inc.
- HB USA Holdings, Inc.
- Others
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market is estimated to be valued at USD 14.51 Billion in 2024.
The market is projected to grow at a CAGR of 5.00% between 2025 and 2034.
The makeup market is expected to reach USD 23.64 Billion in 2034.
The market is categorised according to its product, which includes powders, gels, lotions, and others.
The key market players are L’Oréal S.A., Shiseido Co. Ltd., Estee Lauder Companies Inc., Natura &Co (Avon Products, Inc.), Chanel Limited, Revlon, Inc., Kao Corporation, Groupe Clarins, Coty Inc., HB USA Holdings, Inc., and others.
The market is driven by factors that include availability of wide range of makeup products rising demand for makeup for enhancing appearance, and growing expansion of e-commerce platforms.
The market is categorised according to its application area, which includes face, lips, eyes, and nails.
As per the Cosmetify report, the most cost-effective countries for beauty products, with GBP conversions, are Canada at $337 (£197.74), the United States at $265 (£201.67), and Turkey at £214.43. These findings highlight varying affordability across global beauty markets.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product |
|
| Breakup by Application Area |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
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