Asia Pacific Loyalty Management Market Report and Forecast 2024-2032

Asia Pacific Loyalty Management Market Size

The Asia Pacific loyalty management market is projected to grow at a CAGR of 24.2% between 2024 and 2032.

Asia Pacific Loyalty Management Market Outlook

• It is estimated that by 2030, South Asia will add 40% of the newly minted middle-class consumers, moreover, 1 billion new entrants to the consumer class will be added by 2030.

• Asia is home to a significant number of internet users, holding a share of 57.9%.

• The Philippines, Indonesia, Thailand, and Malaysia are among the top ten regions in terms of social media use, globally.

Asia Pacific Loyalty Management Market Growth

Loyalty programs in the region are undergoing significant changes as retailers, banks and telcos adjust to the shifting landscape of loyalty. The growing digital landscape in Asian countries is leading to the growth of mobile loyalty applications and value redemption rates. By integrating advanced analytics, artificial intelligence, and innovative loyalty platforms, businesses can target a diverse consumer base with personalised offerings.

Reportedly, grocery sales are anticipated to increase by 6-7% through 2025, particularly in Southeast Asia, where USD 200 billion is being spent annually on groceries. Consumers in the region are responding to rising prices by lowering travel expenditures, adopting online shopping and taking advantage of discounts and special offers. With increasing competition, retailers are engaging in strategic approaches and innovating their loyalty programs to attract and retain customers in the thriving market.

In emerging countries such as mainland China, Vietnam, Thailand, Indonesia, the Philippines, and India, there is an increasing opportunity to capitalize on the demand for loyalty programs among the growing middle classes. Loyalty programs can serve as a means for organisations to move away from the conventional and simplistic approach of offering heavy discounts. In India and Indonesia, consumers are members of around 10-11 loyalty programs, on average, while consumers in developed markets, such as Australia and Japan, are members of around 6 programs and 4 programs, respectively.

Asia Pacific Loyalty Management Industry Segmentation

Asia Pacific Loyalty Management Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Component

• Solutions
  • Channel Loyalty
  • Customer Loyalty
  • Customer Retention
• Services
  • Professional Services
  • Managed Services

Market Breakup by Deployment

• On-premise

• Cloud

Market Breakup by Operator

• B2B

• B2C

Market Breakup by Organisation Size

• Large Organization

• Small and Mid-size Organization

Market Breakup by End-Use

• BFSI

• Automotive

• Aviation

• Retail and Customer Goods

• Media and Entertainment

• Hospitality

• Others

Market Breakup by Country

• Malaysia

• Thailand

• Indonesia

• The Philippines

• Vietnam

• Singapore

• Australia

• Japan

• China

• India

• Others

Asia Pacific Loyalty Management Market Share

Based on end use, the market is divided into BFSI, automotive, aviation, retail and customer goods, hospitality, media and entertainment, among others. The retail sector is witnessing significant growth with the rapid expansion of e-commerce, development of robust logistics and supply chain infrastructure, and advanced technological capabilities.

Leading Companies in the Asia Pacific Loyalty Management Market

The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and product launches.

• Benefit One Inc.

• GMS Group Pte Ltd.

• Asia Top Loyalty Limited

• Edenred Group

• COMARCH SA

• Oracle Corporation

• IBM Corporation

• SAP SE

• Bond Brand Loyalty

• Others

The market participants are integrating technologies such as blockchain for marketing campaigns using smart contracts and reward programs to gain competitive edge in the market.

Key Highlights of the Report