The Asia Pacific laundry detergents market reached a value of USD 27.17 Billion in 2023. The market is forecasted to see a steady increase in the coming years, growing at a CAGR of 4.50% in the forecast period of 2024-2032. The industry is projected to attain USD 40.38 Billion in 2032.
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The Asia Pacific is the largest regional market in the laundry detergents industry. China is the leading market in the region, accounting for almost 70% of the market share. In the coming years, India is expected to see a faster growth as compared to China. The growth in the Asia Pacific is being driven by the increasing demand for the product from China and India. The Asia Pacific region also contributes significantly to the trade market of laundry detergents. In 2018, China was the leading exporter of the product by volume, followed by Belgium, Poland, and the United States of America. China was also the fourth largest exporter of laundry detergents by value in 2018, with Germany being the leading exporter by value.
Powder detergent is the leading segment by form in the laundry detergents industry in the Asia Pacific region, driven by its demand from India and China. The liquid detergent segment, however, is projected to witness a robust growth in the coming years in the region due to its convenience and ease of use. Enzymatic detergents are also witnessing a rising demand from China and India. The enzymatic detergents are forecasted to see a healthier growth in the emerging economies of the Asia Pacific as compared to the more mature markets like Europe. The market in the Asia Pacific region along with Latin America are expected to see the largest growth of the enzymatic segment in the coming five years. The region is also driving the growth of the household application segment, which is being driven by the large population and the growing middle class of the region.
Properties and Applications
Laundry detergents contain a surfactant or a mixture of surfactants, which, when diluted, help in the cleaning of clothes. They can either be enzymatic or non-enzymatic. By forms, the product can be divided into:
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Their broad application sectors are industrial and institutional, and household. The major regional markets in the Asia Pacific laundry detergents market are China, India, and Japan, among others.
The Asia Pacific laundry detergents market is being driven by the increasing consumption of the product in the region. The growing powder detergents industry is providing further impetus to the growth in the region. The rise in the powder segment of the industry is being driven by the increasing demand from India and China. The increase in the per capita spending of the consumers in the Asia Pacific is leading the growth of the enzymatic detergents. The enzymatic types of the products are also being preferred because of their effective removal of tough stains like dirt and food. In China, the introduction of improved products within the enzymatic segment is projected to drive the industry.
The industry in the Asia Pacific is being driven by the growing innovations taking place within the industry. The growth of industrial application sectors such as tourism and hospitality are also aiding the laundry detergents industry growth in the Asia Pacific. The increasing disposable income is driving the growth of the household application sector of the industry. The growing health and hygiene awareness in the region is further driving the industry forward. The industry in countries like India is being aided by the increasing penetration of the product in the rural regions. The rising penetration of washing machines in the emerging economies of the Asia Pacific region is also expected to drive the regional market growth. The growing urbanisation and rising standards of living are providing further impetus for the industry growth in the region.
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The report gives a detailed analysis of the following key players in the Asia Pacific laundry detergents market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The report can also offer an in-depth study of the market share of the following brands in the Asia Pacific region:
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Form |
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| Breakup by Application |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The Asia Pacific laundry detergents market reached a value of USD 27.17 Billion in 2023.
The market is expected to grow at a CAGR of nearly 4.50% in the forecast period of 2024-2032.
The market is expected to reach a value of about USD 40.38 Billion in 2032.
The major drivers of the market growth include rising disposable incomes, increasing population, growing middle class, rising hygiene consciousness, and rising demand for enzymatic and liquid detergents.
The key trends in the market include innovations in manufacturing and formulation of the laundry detergents, aimed at limiting the use of water.
China, India, and Japan, among others are the leading regions in the market, with China accounting for the largest market share.
Enzymatic detergent is the dominant type of the product in the market.
Powder detergent is the leading form of the product in the market.
The household application segment accounts for the largest market share, among other application segments in the market.
The leading players in the market are The Procter & Gamble Company, Henkel AG & Company, KGaA, Church & Dwight Co., Inc, S. C. Johnson & Son, Inc., Unilever, RSPL, and Kao Corporation, among others.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61 448 06 17 27
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63 287899028, +63 967 048 3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84865399124
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