Asia Pacific Gaming Console Market Size Analysis Report - Market Share, Forecast Trends and Outlook (2024-2032)

Asia Pacific Gaming Console Market Growth

The availability of exclusive game titles on consoles, the rapid rise of gamers in the region, and the increased purchasing power of the customers are some of the major market drivers. Some of the exclusive game titles include The Last of Us, Final Fantasy, and Bloodborne, among others.

Further, according to Asia Pacific gaming console industry analysis, there is also a surge in the popularity of subscription services such as PlayStation Now and Xbox Game Pass which offers access to a vast collection of games, including those available in the previous generation of consoles. It further offers a large number of downloadable games, which removes the issue of slow game streaming due to bad internet connection. These services can also add new game titles every month, offering the players something new to try on occasionally.

Moreover, market players are consistently launching new generations of consoles with enhanced functionalities such as superior video quality. For instance, Nintendo is all set to launch Switch 2 with an all-new range of games as well as better visual output.

Key Trends and Recent Developments

Preference for online video games, rising e-commerce sales, technological advancements, and frequent launches of exclusive game titles are accelerating the Asia Pacific gaming console market value.

May 2024

Nintendo, a leading supplier of gaming consoles in the Asia-Pacific region highlighted in a social post on X (Twitter) that it will announce the launch of its next gaming console, the successor of Nintendo Switch by the end of March 2025. The current Nintendo Switch, as per the company’s claims has recorded a sales volume of 16.7 million between April 2023 and March 2024.

May 2024

Taiwan-based ASUS announced the launch of a new hand-held gaming console, ROG Ally X, based on the Windows 11 operating system. Powered by an AMD Z1 Extreme chipset, the console was available in black colour, featuring a 7-inch LCD with a 120Hz refresh rate. It was also reported to have RAM exceeding 16 GB storage, a longer M.2 2280 SSD slot, and a higher-capacity battery.

March 2024

Sony launched a new PS5 bundle in collaboration with the gaming giant Genshin Impact across major Southeast Asian markets including Singapore, Thailand, Indonesia, and Malaysia. The bundle includes the latest PS5 console, DualSense wireless controller, and a special sleeve box with characters from the Genshin Impact game.

November 2023

Sony launched its handheld remote player, the PlayStation Portal, for streaming PS5 games over wi-fi. The portal featured an eight-inch LCD screen operating at 1080p resolution, supported adaptive triggers, and haptic feedback. Moreover, it required a PS5 to run games and did not support PS5 cloud streaming for the purpose. Further, it did not have Bluetooth that could allow a connection with wireless headsets, including Sony’s Pulse 3D headset. Instead, it used a PlayStation Link wireless technology designed to deliver low latency, lossless audio.

Increased Preference for Online Video Games

The growing preference for online multiplayer and live-service games owing to the increased use of smart devices and internet penetration is propelling the gaming console demand. According to the World Bank, 76% of the total population in the region used the Internet in 2022. As this share grows in the coming years, the demand for gaming consoles is expected to rise further.

Rising E-Commerce Sales Adding Up to Asia Pacific Gaming Console Market Revenue

E-commerce platforms are witnessing increased sales of gaming consoles in Asia Pacific, thereby raising the overall market revenue. According to the projections of the International Trade Administration, e-commerce business in the electronic goods segment which includes gaming consoles, will reach USD 868 billion in 2027 from an estimated value of USD 582 billion in 2024. This indicates a growing demand for consoles and their preferred purchase from e-commerce sites in the coming years.

Integration of New Technologies in Gaming Consoles Enhancing Market Development

Advancements in gaming technology, such as augmented reality (AR), virtual reality (VR), and cloud gaming, are transforming the console gaming experience. With the release of next-gen consoles like the PlayStation 5 and Xbox Series X, which support higher graphics resolutions, faster load times, and features like ray tracing, the demand for high-end consoles is expected to witness a sharp surge.

Exclusive Game Titles Launch Leading to Rising Gaming Console Consumption in Asia Pacific

Console manufacturers like Sony, Microsoft, and Nintendo often release exclusive titles that can only be played on their respective platforms, such as The Legend of Zelda, Final Fantasy XVI, and Spider-Man: Miles Morales. These exclusive games encourage gamers to purchase specific consoles to access them, increasing their overall consumption in Asia Pacific.

Asia Pacific Gaming Console Industry Segmentation

“Asia Pacific Gaming Console Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Home Consoles 
• Handheld Consoles
• Hybrid Consoles
• Dedicated Consoles
• Others 

Market Breakup by Platform

• PlayStation 
• Xbox 
• Wii 
• Others 

Market Breakup by End Use

• Personal 
• Commercial 

Market Breakup by Distribution Channel

• Online 
• Offline

Market Breakup by Country

• China
• Japan
• India
• ASEAN
• Australia
• Others

Asia Pacific Gaming Console Market Share

Based on the platform, the market is divided into PlayStation, Xbox, and Wii, among others. PlayStation occupies a significant share of the market due to the burgeoning popularity of the PlayStation Now streaming service which contains game titles from PS2, PS3, and PS4 generations. Furthermore, this console is also equipped with game titles such as Uncharted series, Spider-Man, and The Last of Us which has held the interest of a large number of Asian customers over the recent years.

Leading Companies in the Asia Pacific Gaming Console Market

The market players are readily launching new generation consoles with superior design and features to gain a competitive edge in the market.

• Sony Corporation
• Microsoft Corporation
• Nintendo Co., Ltd.
• Logitech International SA
• Atari Inc.
• Meta Platforms Technologies, Inc.
• Samsung Electronics Co. Ltd.
• Valve Corporation
• HTC Corporation
• ASUSTEK Computer Inc.
• Others