Asia Pacific Fast Food Market Report and Forecast 2024-2032

Asia Pacific Fast Food Market Outlook

The Asia Pacific fast food market size reached USD 353.76 billion in 2023. The market is expected to grow at a CAGR of 5.66% between 2024 and 2032, reaching USD 571.38 billion by 2032.

Key Takeaways:

• INVEST India projects India's consumer spending to reach $6 trillion by 2030, fuelling growth in the fast-food sector.

• Australia's adult population aged 20-39 was reported as 7,264,645 by the Australian Institute of Health and Welfare in 2022.

• As per the Australian Taxation Office, the pizza foodservice sector in Australia surged by 37% in 2021-22, driven by average sales exceeding $600,000

Burgers and sandwiches contribute to the Asia Pacific fast food market growth due to their portability, making them convenient for consumption while on the move

Burgers and sandwiches offer extensive personalization, meeting diverse dietary needs and preferences. Their nostalgic charm makes them a preferred option for quick and satisfying meals. Being portable and competitively priced, they accommodate busy lifestyles. Their swift preparation and potential for innovation drive sales, while easy pairing enhances cross-promotion and revenue.

Asian and Latin American cuisines boast diverse flavours and ingredients, appealing to adventurous eaters. Emphasizing fresh produce and lean proteins, they provide healthier fast-food choices. Additionally, they offer cultural exploration, global popularity, customizable options, innovation, and opportunities for cross-cultural fusion, stimulating consumer interest and sales.

By March 2023, Mos Burger, a Japanese burger chain, had embraced the meat-free trend since 2015, introducing soy-based vegetable protein patties. Their pioneering move in 2020, offering Japan's first fully vegan burger, garnered attention. They continued diversifying their animal-free menu, introducing items like the vegan teriyaki burger.

Market Segmentation

Asia Pacific Fast Food Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Pizza/Pasta

• Burgers/Sandwiches

• Asian/Latin American Food

• Others

Market Breakup by End Use

• Full-Service Restaurants

• Quick Service Restaurants

Market Breakup by Region

• China

• Japan

• India

• ASEAN

• Australia

• Others

The Asia Pacific fast food market key players are Wendy’s International, LLC, Domino's Pizza Inc., Yum! Brands, Inc., McDonald's Corp., Papa John's International, Inc., Subway IP LLC, Restaurant Brands International Inc., Inspire Brands, Inc., Focus Brands LLC and Little Caesar Enterprises, Inc. among others.

Key Highlights of the Report