Asia Pacific Deodorant Market Size Analysis Report - Market Share, Forecast Trends and Outlook (2024-2032)

Asia Pacific Deodorant Market Growth

The growth of the Asia Pacific deodorant market is being driven by the increasing importance of personal care and well-being. Consumers are significantly using different types of deodorants for different occasions. There is a growing adoption of both antiperspirant and non-antiperspirant deodorant formats, further supporting the growth of the market. Furthermore, the increasing awareness of the ingredients in products, with the advent of social media is contributing to the use of natural and toxic-free deodorants.

There is a growing adoption of e-commerce channels such as Amazon.com for purchasing deodorants. Online purchases can be carried out from any location, and products can be delivered to any location, making it convenient for the customers. In 2023, Amazon's marketplace revenue stood at USD 26 billion in Japan, making it among the fastest-growing marketplaces in Asia.

China’s cosmetics and personal care sector is undergoing significant growth and is anticipated to constitute about 70% of the share in the Asia Pacific beauty and personal care market until 2025.  Furthermore, according to the Asia Pacific deodorant industry analysis, deodorant brands in India are putting special emphasis on women in the female deodorant category, due to the increasing adoption of deodorants by women.  Additionally, the increasing investments carried out by market players in terms of raw material sourcing and production facilities in India are supporting the growth of the market.

Key Trends and Recent Developments

Growing working population, rise in disposable income, warm and humid climate, and preference for organic and refillable deodorants are accelerating the Asia Pacific deodorant market value.

September 2023

Launched in 2022, waterless beauty brand Mono Skincare announced its expansion into major Asian markets such as Japan, Singapore, Australia, New Zealand, Taiwan, South Korea, and Vietnam. The expansion is expected to increase the sales of its waterless, pastille-based deodorants that come in refillable bottles to enhance sustainability and lower water consumption in the manufacturing process.

November 2021

Hong Kong-based deodorant brand Coconut Matter rolled out new compostable paper tubes for its natural deodorant product range to achieve its goal of going plastic-free with all its products. The deodorant paper tube packaging has gone through at least seven iterations and the brand is still working on improving its efficiency and cost-effectiveness.

April 2021

Woodland, which owns over 600 brand stores and 5,000 multi-retail outlets across India, launched its new Spring & Summer 2021 deodorant collection for both men and women. The products were launched in three fragrances – Forest Dew, Mountain Mist, and Glacial Storm, priced at par with other luxury brands. This launch enabled Woodland to expand its business to the personal care segment for the first time in the country.

April 2021

Degree Deodorant, a subsidiary brand of India-based Unilever Ltd. introduced the world’s first inclusive deodorant product range, Degree Inclusive, for persons with disabilities, including visual impairment and upper limb motor disability. The features include a hooked design for usage by one hand, magnetic closures that make capping off the bottles easy for the visually impaired, enhanced grip placement for easier application, a braille label with instructions, and a larger roll-on applicator to reach more surface area per swipe.

Rising Disposable Income Increasing Market Revenue by Huge Margins

The rising disposable income in the Asia Pacific region is leading to a growing preference for high-priced, branded and durable deodorants. The International Energy Outlook has estimated the disposable income in the Asia-Pacific during 2023 to be USD 8,187 and projected the same to reach USD 20,512 by 2050, with an annual average growth rate of 3.3%. The growth is expected to increase the Asia Pacific deodorant market revenue by huge margins.

Use of Deodorant in Warm and Humid Climate Has Increased Deodorant Consumption in Asia Pacific

The market is witnessing increased consumption due to the region's warm and humid climate. Since most of the area falls under the tropical zone, using deodorant for frequent outdoor and indoor use has become necessary. Further effects of climate change are expected to make the weather changes more unprecedented, raising the demand for long-lasting and durable deodorants in the market.

Sustainability Raises the Demand for Organic, Refillable Deodorants

Growing concerns about environmental sustainability have raised the demand for organic and refillable deodorants packaged with recycled and bio-based materials. Key players are increasingly investing in this domain, eyeing long-term future growth. These include multinational brands such as Shien Asia and Asian Aura. Moreover, these sustainable solutions have also enhanced the cost-effectiveness of deodorants in the market.

Asia Pacific Deodorant Industry Segmentation

“Asia Pacific Deodorant Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Gel
• Cream
• Spray
• Roll-On
• Stick
• Wipes
• Others

Market Breakup by Gender

• Male
• Female
• Unisex

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online
• Others

Market Breakup by Country

• China
• Japan
• India
• ASEAN
• Australia
• Others

Asia Pacific Deodorant Market Share

Based on gender, the market is divided into male, female, and unisex. The female segment is anticipated to grow significantly, supported by the increasing workforce, the growing importance of personal care and well-being among women, and the rapid inclination towards the purchase of deodorants through e-commerce channels.

Leading Companies in the Asia Pacific Deodorant Market

Market players are launching new products and fragrances according to the changing market dynamics, further increasing their market share.

• Beiersdorf AG
• Procter & Gamble Co
• L’oreal S.A
• Kao Corp
• Unilever Plc 
• Revlon Inc
• Lion Corp
• L'Occitane International S.A
• Natura & Co
• ITC Ltd. 
• Others