Asia Pacific Cosmetics Market Report and Forecast 2025-2034

Asia Pacific Cosmetics Market Outlook

The Asia Pacific cosmetics market size reached USD 97.2 billion in 2024. The market is expected to grow at a CAGR of 5.02% between 2025 and 2034, reaching USD 151.1 billion by 2034.

Key Takeaways:

• According to the World Bank, East Asia and the Pacific region account for 1.17 billion women as of 2022.

• According to data from the General Administration of Customs, the China import volume of beauty cosmetics and toiletries in December 2023 was 8.51 billion yuan.

• Data from the World Bank revealed GDP per capita of East Asia and the Pacific was about 12,930 dollars as of 2022.

The mass market boosts the Asia Pacific cosmetics market growth due to rising disposable incomes and changing aspirations, the influence of social media, product innovation, retail expansion and urbanisation.

Mass market cosmetics target low- and medium-income populations by focusing more on affordability and accessibility. These products are characterised by their high price competitiveness, targeting consumers with budget-centric mindsets seeking basic skincare, healthcare, and makeup solutions. It provides good value propositions to its consumers by prioritising practicality, convenience, and affordability over luxury.

Companies are significantly working upon international collaborations in order to expand its market reach. For instance, in September 2023, Estee Lauder Companies and New Incubation Ventures invested in Chinese beauty brand Code Mint to prioritise a scientific approach to beauty with its clean skincare line.

Premium cosmetics are positioned at higher price points and provide aspirational superiority to their consumers by offering advanced formulation, luxurious packaging, and exclusive ingredients. They provide high-quality ingredients that do not cause any side effects to consumer skin and provide a sense of assurance to the consumer. They specifically target high-income individuals who are willing to pay the price for quality assurance and branding.

Market Segmentation

Asia Pacific Cosmetics Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

• Hair Care

• Skin and Sun Care

• Makeup and Colour Cosmetics

• Fragrances and Deodorants

• Others

Market Breakup by Gender

• Male

• Female

• Unisex

Market Breakup by Price Range

• Mass

• Premium

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Convenience Stores

• Speciality Stores

• Online

• Others

Market Breakup by Country

• China

• Japan

• India 

• ASEAN

• Australia

• Others

The Asia Pacific cosmetics market key players are L'Oreal S.A., Estée Lauder Companies Inc., Procter & Gamble Co., Beiersdorf AG, Groupe Clarins, Unilever Plc, Kao Corp., Shiseido Co. Ltd., Revlon Inc., and Natura & Co., among others.

Key Highlights of the Report