Asia Pacific Body Lotion Market Report and Forecast 2024-2032

Asia Pacific Body Lotion Market Outlook

The Asia Pacific body lotion market size reached USD 15.17 billion in 2023. The market is expected to grow at a CAGR of 5.20% between 2024 and 2032, reaching USD 23.99 billion by 2032.

Key Takeaways:

• As per the Singapore Department of Statistics, female residents in the 15 – 44 age group in 2023 were 8,43,805.

• As per the Statistics Bureau of Japan, as of 2022, the population aged 15 to 64 was over 74 million.

• As per the International Trade Administration, cosmetics imports in South Korea went up in 2022 to USD 1.3 billion.

The Asia Pacific body lotion market growth is led by male consumers.

There has been a noticeable shift in recent years as men increasingly prioritize personal grooming and skincare. Men’s body lotion brands focus on things like hydration or even soothing post-shaving. This segment has been expanding due to social changes and increased urbanization where male-oriented lotions have been created with more masculine scents and lighter textures.

Rising investments in FMCG and consequently in skincare brands underscores the growth potential that brands in this industry hold. As of June 2023, Skincare brand VLCC acquired men's grooming brand Ustraa in India. In December 2021, Emami Ltd, an Indian conglomerate introduced Creme 21 skin creams and lotions, a german skincare brand in India.

Women have always been the main users of body lotions in this region. Women’s body lotion brands cater to different needs including hydration and anti-ageing. With more emphasis on innovation and natural ingredients, this segment remains a major driver of this market. Campaigns targeting women concentrate on beauty, self-care, and empowerment. influencer partnerships and storytelling to connect with female consumers also help in this segment.

Market Segmentation

Asia Pacific Body Lotion Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Dry Skin

• Oily Skin

• Normal Skin

• Sensitive Skin

• Others

Market Breakup by Packaging

• Bottles

• Tubes

• Pumps

• Others

Market Breakup by End Use

• Male

• Female

• Kids

Market Breakup by Distribution Channel

• Hypermarkets/Supermarkets

• Convenience Stores

• Online Channels

• Others

Market Breakup by Country

• China

• Japan

• India

• ASEAN

• Australia

• Others

The body lotion market key players are The Procter & Gamble Company, Unilever plc, Beiersdorf AG, Estee Lauder Inc., Coty, Inc., Groupe Clarins, Galderma SA, Shiseido Co.,Ltd., Johnson & Johnson Limited, and Natura &Co Group of Companies among others.

Key Highlights of the Report