Asia Pacific Beer Market Report and Forecast 2024-2032

Asia Pacific Beer Market Size

The Asia Pacific beer market reached around USD 214.38 billion in 2023. The market is projected to grow at a CAGR of 3.5% between 2024 and 2032 to reach nearly USD 292.18 billion by 2032.

Asia Pacific Beer Market Outlook

• The overall consumption of beer in Asia surged by 4.9% y-o-y in 2021.

• Beer consumption in China surged by 1.0% y-o-y in 2022.

• Japan consumed 34.2 litres of beer in 2021, which is a y-o-y surge of 2.5%.

Asia Pacific Beer Market Growth

In 2021, beer production in China recorded a year-on-year growth of 5.6%, reaching 3,562.4 kilolitres. China accounts for 12% of global beer sales, with imports recording an 11% surge by volume (and a 13% surge by value) in 2021. While annual beer consumption was 45.7 billion litres, the rising popularity of craft beers, premium products, and foreign brands is expected to fuel the market growth in the forecast period.

It is expected that by 2025, 50% of all beer consumption and 70% of all beer spending can occur at bars, restaurants, and other on-trade channels. Tmall, an online retail platform in China, has reported a 42.5% surge in beer sales volume, while its incomes have risen by 48.2% between 2019 and 2020.

In 2022, Japan consumed nearly 5 billion kilolitres of beer. The per capita consumption of beer reached 34.2 litres (or nearly 54 large bottles), which was a year-on-year increase of 1.5 bottles.

Vietnam is the leading consumer of beer in Southeast Asia and ranks behind China and Japan in Asia. In 2022, beer consumption reached 3.8 billion litres, which constituted 2.2% of the global demand. As per the Institute of Labour Economics, per capita beer consumption has risen over 100% in Vietnam in the past decades. Beer constitutes 91% of the overall sales of alcoholic beverages in Vietnam.

Asia Pacific Beer Industry Segmentation

Asia Pacific Beer Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Lager

• Ale

• Stouts

• Others

Market Breakup by Production

• Macro Brewery

• Micro-Brewery

• Craft Brewery

Market Breakup by Category

• Standard Beer

• Premium Beer

Market Breakup by Alcohol Content

• High

• Low

• Alcohol-Free

Market Breakup by Distribution Channel

• On-Trade

• Off-Trade

Market Breakup by Country

• China

• Japan

• India

• ASEAN

• Australia

• Others

Asia Pacific Beer Market Share

Based on country, the market is segmented into China, Japan, India, ASEAN, and Australia, among others. Over the forecast period, India and China are expected to grow at a CAGR of 4.0% and 3.6% between 2024 and 2032 respectively, due to the proliferation of on-trade centres for beer consumption.

Leading Companies in the Asia Pacific Beer Market

Beer companies are adopting corporate social responsibility strategies to promote safe drinking habits among customers.

• Heineken N.V.

• Anheuser-Busch Inbev S.A.

• Carlsberg A/S

• Asahi Group Holdings, Ltd.

• Kirin Holdings Co. Ltd.

• Beijing Yanjing Beer Co., Ltd.

• United Breweries Ltd.

• Tsingtao Brewery Co. Ltd.

• HiteJinro Co., Ltd.

• B9 Beverages Private Limited

• Others

Key Highlights of the Report