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Report Overview
The Asia Pacific bathtub market size reached around USD 2.63 Billion in 2024. The market is projected to grow at a CAGR of 5.10% between 2025 and 2034 to reach nearly USD 4.32 Billion by 2034.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
- As per industry reports, in 2021, the total number of hotel transactions in the Asia Pacific recorded a y-o-y growth of 25.8%.
- Total investments in region’s hospitality industry during Q1 2022 recorded a year-on-year growth of 86.9%, also impacting Asia Pacific bathtub market revenue.
- Nearly 35% of all international travellers visiting Bangkok, Tokyo, and Seoul are Chinese. The growth of tourism sector in these countries is expected to increase the demand for luxurious bathtubs.
Compound Annual Growth Rate
Value in USD Billion
5.1%
2025-2034
Asia Pacific Bathtub Market Outlook
*this image is indicative*
| Asia Pacific Bathtub Market Report Summary | Description | Value |
| Base Year | USD Billion | 2024 |
| Historical Period | USD Billion | 2018-2024 |
| Forecast Period | USD Billion | 2025-2034 |
| Market Size 2024 | USD Billion | 2.63 |
| Market Size 2034 | USD Billion | 4.32 |
| CAGR 2018-2024 | Percentage | XX% |
| CAGR 2025-2034 | Percentage | 5.10% |
| CAGR 2025-2034 - Market by Country | China | 5.8% |
| CAGR 2025-2034 - Market by Country | Japan | 5.4% |
| CAGR 2025-2034 - Market by Type | Freestanding Bathtubs | 5.6% |
| CAGR 2025-2034 - Market by End Use | Residential | 5.7% |
| 2024 Market Share by Country | India | 8.6% |
Asia Pacific Bathtub Market Growth
In 2021, the total volume of investments in the Asia Pacific hotel industry surpassed the pre-pandemic 5-year average of USD 14.6 billion by reaching USD 14.9 billion due to transaction of 459 deals. This was a year-on-year growth of 42.1%. In Q2 of FY 2022-23, the volume of investments rose to USD 5.0 billion, recording a quarterly growth rate of 5.3%. This indicates that the region’s hospitality industry is recovering from lows of 2020, which is expected to raise the demand for premium and luxury travel experiences. This is expected to prompt hotel chains to invest in premium bathing solutions, such as freestanding bathtubs, thereby increasing Asia Pacific bathtub market value.
Moreover, the integration of intelligent ventilation systems offering precise air quality and temperature control in bathrooms is accelerating the market development. Smart thermostats enable bathroom users to customise their personal heating preferences, which enhances convenience of usage and optimises electricity consumption. The introduction of self-cleaning bathtubs is also expected to witness widespread adoption among health-conscious consumers who prioritise cleanliness and hygiene in personal bathrooms. This is expected to have a favourable impact on Asia Pacific bathtub market revenue.
Key Trends and Developments
Rising demand for intelligent systems for water management, integration of automated lighting setup and voice activated controls; and addition of touchless fixtures in bathtubs are factors influencing the Asia Pacific bathtub market dynamics.
Rising demand for intelligent systems for water management
Smart faucets integrated with touchless controls or motion sensors can enable users to use water judiciously and prevent the spread of germs. Besides, advanced shower systems can incorporate temperature control features and ensure precise adjustment of the volume of water, thereby ensuring a comfortable experience.
Emergence of automated lighting setup
Lighting creates an inviting and comfortable bathing atmosphere, and integration of smart lighting technologies in bathtubs are expected to revolutionise the Asia Pacific bathtub market growth. LED lights can customise brightness levels and enhance bathtub colours, thereby offering a superior bathing experience.
Integration of voice activated controls
Voice activated controls are a critical feature of smart homes, and modern bathrooms are adapting them for enhancing user accessibility and convenience. Voice activated assistants, such as Google Assistant or Amazon's Alexa are seamlessly being integrated into smart bathroom setups, which enables users to adjust the water temperature or play their favourite music easily, thereby enhancing consumer appeal for them.
Fusing of touchless fixtures
As per Asia Pacific bathtub market analysis, increasing consumer awareness regarding health and hygiene has prompted companies to integrate touchless fixtures into modern bathtubs. Touchless faucets, apart from towel and soap dispensers are expected to become a standard norm for many manufacturers as consumers showcase increasing preference for solutions that minimise germs transmission. This is expected to drive the market growth over the forecast period.
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Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Asia Pacific Bathtub Market Trends
Automation can significantly enhance the lighting experience within smart bathrooms. Thus, the integration of smart sensors and timers simulating natural light patterns into bathtubs can promote a comfortable bathing space and drive Asia Pacific bathtub market expansion. Smart mirrors equipped with anti-fog technology and built-in LED lights are also becoming extremely popular as they offer both aesthetic and functional benefits. These mirrors also feature smart touch controls which enable users to adjust optimum lighting levels and access additional features. This has led to the creation of technologically advanced living spaces.
Asia Pacific Bathtub Industry Segmentation
The EMR’s report titled “Asia Pacific Bathtub Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Freestanding Bathtubs
- Alcove Bathtubs
- Drop-In Bathtubs
- Corner Bathtubs
Market Breakup by Material
- Acrylic
- Fiberglass
- Porcelain
- Cast Iron
- Others
Market Breakup by End Use
- Residential
- Commercial
Market Breakup by Shape
- Rectangular
- Oval
- Square
- Others
Market Breakup by Country
- China
- Japan
- India
- ASEAN
- Australia
- Others
| CAGR 2025-2034 - Market by | Country |
| China | 5.8% |
| Japan | 5.4% |
| India | XX% |
| ASEAN | XX% |
| Australia | XX% |
| Others | XX% |
Asia Pacific Bathtub Market Share
Based on country, the market is segmented into China, Japan, India, ASEAN, and Australia, among others. India is projected to dominate the market, currently representing 9% of the overall market share. Over the forecast period, China is expected to grow at a CAGR of 5.8% because of the growth of the hospitality industry in the country.
Leading Companies in the Asia Pacific Bathtub Market
Asia Pacific bathtub market outlook is being favourably influenced by rapid technological advancements in the design of smart homes and wellness solutions. Major players are expanding their portfolio of smart products, which is fuelling market development.
Kohler Co.
Kohler Co. was founded in 1873 and is headquartered in Wisconsin, United States. It is one of the oldest and biggest privately held businesses in the USA. It is engaged in the development of smart home and wellness solutions, including plumbing products, engines, generators, and furniture, among others.
TOTO LTD
TOTO LTD was founded in May 1917 and is headquartered in Kitakyushu, Japan. It is engaged in the production of sanitary wares (including bathtubs, urinals, sinks, toilet basins) and ceramic products.
Villeroy & Boch AG
Villeroy & Boch AG was founded in 1748 and is headquartered in the municipality of Mettlach, Germany. It is primarily involved in the production of ceramics products, apart from high technology bathroom and wellness solutions, kitchen appliances, and lifestyle and dining essentials.
Roca Sanitario S.A.U
Roca Sanitario S.A.U was founded in 1917 and is headquartered in Barcelona, Spain. It is a family-owned company which is engaged in the production of bathroom solutions.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players included in the Asia Pacific bathtub market report are Lixil Corp (American Standard), T&W Sanitary Ware Co., Ltd, Arrow Home Group Co.，Ltd., Duravit AG, Porcelanosa Group, Jacuzzi Inc., and Appollo bathtub company, among others.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2024, the market reached an approximate value of USD 2.63 Billion.
The Asia Pacific bathtub market is projected to grow at a CAGR of 5.10% between 2025 and 2034.
The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of around USD 4.32 Billion by 2034.
Key trends aiding the market expansion are rising demand for intelligent systems for water management; integration of automated lighting setup; fusing of voice activated controls; and integration of touchless fixtures in bathtubs.
The different countries covered in the report are China, Japan, India, ASEAN, and Australia, among others.
The different types of bathtubs in the market are freestanding bathtubs, alcove bathtubs, drop-in bathtubs, and corner bathtubs.
The different materials used for manufacturing bathtubs include acrylic, fiberglass, porcelain, and cast iron, among others.
The key market players are Kohler Co., TOTO LTD., Lixil Corp (American Standard), T&W Sanitary Ware Co., Ltd, Arrow Home Group Co., Ltd., Duravit AG, Porcelanosa Group, Jacuzzi Inc., Villeroy & Boch AG, Roca Sanitario S.A.U., and Appollo bathtub company, among others.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Material |
|
| Breakup by End Use |
|
| Breakup by Shape |
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| Breakup by Region |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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