Asia Pacific Baby Diapers Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2024-2032)

Asia Pacific Baby Diapers Market Growth

According to Asia Pacific baby diapers industry analysis, Southeast Asia and China account for about 85% of the growth of the disposable hygiene sector in the Asia Pacific region. The increasing importance of health and hygiene among the population is contributing to the adoption of baby diapers. It is estimated that the population of Asia will increase from 4.64 billion people in 2020 to 5.267 billion people in 2050. The rise in population is further contributing to the increased use of diapers, supporting market growth.  Additionally, there is a growing inclination towards premium-priced baby diapers among young families in countries such as Indonesia, supported by the growing disposable incomes.

Eco-friendly and organic baby diapers are gaining traction, driven by the increased concerns regarding environmental pollution and safety, thus impacting the baby diapers demand forecast. Manufacturers are innovating new products with the use of safe and environment-friendly materials such as organic cotton, bamboo, wool, and hemp, catering to the changing consumer preferences.

Moreover, the baby diaper market in China is undergoing a rapid transition with the adoption of high-performing and affordable products from domestic companies.  Although birth rates are decreasing in China, the use of baby diapers is increasing supported by the convenience, high quality, and stylish designs offered in the latest launches. Furthermore, there is a growing inclination towards pant-style diapers in countries such as Indonesia and India due to their convenience in hot climatic conditions, and due to their similarity to traditional baby clothing before the introduction of disposables.

Key Trends and Recent Developments

Increasing birth rate, preference for organic and pant-style diapers along with the rise of e-commerce sales are accelerating the Asia Pacific baby diapers market value.

March 2024

Kao Malaysia introduced its new line of baby care diapers, Merries, at its product launch event in Kuala Lumpur, the capital city. The diaper, considered a breakthrough in the baby care industry, has plenty of beneficial features including long-lasting comfort and dryness, breathable sheets with 5 billion invisible holes, and colour-changing indicators to indicate when the diapers need to be changed.

October 2023

Pampers, a diaper brand owned by P&G Korea introduced its new “Touch of Nature” line of diapers designed specifically for children with sensitive skin. The products have undergone skin irritation tests and review by the European Skin Health Alliance (SHA) and have gained premium quality assurance. Their outer layers are packed with cotton and the inner layers contain one-second absorbent features which can lock moisture for up to 12 hours, according to the brand’s claims.

March 2022

Nobel Hygiene, an Indian manufacturer of disposable hygiene products announced the launch of its new diaper product range “Snuggy Gold Pant-Style Diapers”. Besides, having a soft texture, and high-absorbent features, the product also comes with a one-of-a-kind colour indicator, which changes from yellow to blue when the diaper needs to be changed.

October 2021

After more than 3 years of market research, Turkish FMCG giant Hayat finally entered the Vietameese market with the official launch of its baby diaper brand Molfix. The diaper will be manufactured at a locally established manufacturing facility by the company. With the new launch, Hayat expects to capture 30% of Vietnam’s baby diaper market by 2025.

Increasing Birth Rate Propelling the Growth of Asia Pacific Baby Diapers Market

The Asia Pacific region has some of the most populous countries of the world such as China and India, leading the growth of its baby diapers market. According to the World Bank, the region recorded a rate of 10 baby births per 1000 individuals in 2021 and 2022. Considering the further rise in the region’s population, the birth rate is expected to grow in the coming years, propelling the baby diapers market growth.

Growing Sustainability Concerns Increasing the Demand for Organic Baby Diapers

Growing concerns over environmental sustainability and the extensive wastage of paper are propelling the demand for sustainable and eco-friendly baby diapers. Such diapers have a plethora of benefits when compared to the regular diapers. For instance, they are made from natural biodegradable materials such as bamboo and cotton, use natural fibres as an absorbent material, can be easily decomposed and turned into compost, as well as have limited risk of chemical exposure. These benefits make them ideal for the environment as well as the sensitive skin of babies.

Use of Pant Style Diapers is Creating Several Asia Pacific Baby Diapers Market Opportunities

Pant-style baby diapers are a growing trend in the Asia Pacific region owing to their ease and comfort of use. Regular diapers are tight on baby’s hips and require lifting the legs during diaper changes, which risks dislocating their hip joints. To avoid the same, parents are increasingly preferring the pant-style baby diapers which are more comfortable and safer to use. Key players are increasingly investing in the development and manufacturing of such diapers across the Asia Pacific region. For instance, Unicharm Corporation announced the launch of the world’s first One-Sided Opening Baby Diaper Pants, called Bobby Diaper Pants, in Vietnam, in late October 2023.

E-commerce sales are Driving the Asia Pacific Baby Diapers Market Revenue

The rise of e-commerce companies in Asia Pacific has encouraged the online sales of baby diapers as well. This new mode of selling has drastically increased the overall revenue of the market. According to the Global System for Mobile Communications (GSMA), a non-profit industry organisation, the total mobile subscribers globally stood at 1.8 billion in 2023 and is expected to reach 2.1 billion by 2030. This is expected to increase the online sales of baby diapers during the forecast period.

Asia Pacific Baby Diapers Industry Segmentation

Asia Pacific Baby Diapers Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Age Group

• Infant (0-6 Months)
• Babies and Young Toddlers (6-18 Months)
• Toddlers (18-24 Months)
• Children Above 2 Years

Market Breakup by Type

• Organic
• Conventional

Market Breakup by Product Type

• Cloth Diapers
• Disposable Diapers

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Pharmacy and Drug Stores
• Online
• Others 

Market Breakup by Country

• China
• Japan
• India
• ASEAN
• Australia
• Others

Asia Pacific Baby Diapers Market Share

Based on type, the market is divided into organic and conventional. Asia Pacific is anticipated to witness a growing demand for organic baby diapers due to increased concerns regarding biodegradability, and environmental pollution caused by disposable baby diapers.

Leading Companies in the Asia Pacific Baby Diapers Market

Market players are offering baby diapers in line with changing consumer demand at competitive prices, further increasing their market share

• Procter & Gamble Co
• Kao Corp
• Essity AB 
• Unicharm Corp
• Johnson & Johnson 
• Kimberly-Clark Corporation 
• Hengan International Group Company Ltd
• Awibi
• Others