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Report Overview
The Asia Pacific audiobooks market reached approximately USD 2.01 Billion in 2024. The market is projected to grow at a CAGR of 12.90% between 2025 and 2034, reaching a value of around USD 6.76 Billion by 2034.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
-
As per the industry reports for 2021, China and India are two of the fastest-growing markets for audiobooks globally.
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According to the study published by EY-Parthenon and the Association of Publishers in India, around 8 to 10 per cent of the publishing market in India consists of eBooks and audiobooks.
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Majority of listeners of audiobooks fall between the ages of 25 to 44, contributing about 48 per to the overall listeners globally, providing lucrative opportunities among this age group in the APAC region as well.
Compound Annual Growth Rate
Value in USD Billion
12.9%
2025-2034
Asia Pacific Audiobooks Market Outlook
*this image is indicative*
Asia Pacific Audiobooks Market Growth
Increased penetration of smartphones, easy availability of high-speed internet, and preference for audiobooks over conventional e-books and print publications are some of the prominent factors fueling the growth of the Asia Pacific audiobooks market. In largely populated countries such as China and India, the busy lifestyle of the working population, and long commutation hours have persuaded readers to opt for audiobooks, one of the most efficient ways to enjoy book reading while travelling and multitasking.
Moreover, publishers are readily localising their content by providing audiobooks in different regional languages to cater to the diverse linguistic communities in the Asia Pacific region. This is a win-win situation for both, as the publishers receive a wider audience reach whereas the audience receives access to a variety of homegrown stories in their native languages.
The provision of subscription services by leading audiobook providers such as Audible, similar to the ones found in video streaming services, have gained significant popularity in recent years, opening up several Asia Pacific audiobooks market opportunities. These subscription models have provided customers with unlimited access to a wide range of audiobooks for a negligible monthly fee.
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Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Purchase the Regional Overview for
USD 1099
If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
Key Trends and Recent Developments
The growing working population, increased use of AI, abundance of regional markets, and presence of large publishing industries are accelerating Asia Pacific audiobooks industry revenue.
Growing Working Population is Leading to the Increasing Audiobooks Demand Growth
Audiobooks are ideal for Asia’s growing working population as they allow easy and flexible access to published content. Despite a busy schedule, working individuals can still listen to audiobooks while multitasking or travelling. This has raised their demand for conventional print or e-books that require time for stable access. With the rising working population in the coming years, the market growth in Asia Pacific is inevitable.
Use of AI is Enhancing the Production of Audiobooks
Audiobooks are conventionally recorded by voice artists. However, the introduction of AI has made this process more efficient and flawless. AI tools such as speech to text converters and digital narration have enhanced audiobook production and reduced the minute performance flaws found in human recordings. Key market players are using AI to develop audiobooks at a faster pace. For instance, Spotify, which had recently launched free audiobooks for its premium subscribers, had also partnered with Google Cloud to use its AI-based large language models to help identify user’s listening pattern across audiobooks and make customised recommendations.
A Large Publishing Industry Propelling Audiobooks Industry Growth
Asia houses some of the largest publishing industries in the world. As per Asia Pacific audiobooks industry analysis, the top five Asian countries with the largest publishing houses are Japan, Republic of Korea, India, Indonesia, and Turkey. Out of these, Japan published maximum number of books in 2023, whereas India was recorded as second largest global publishing market in English Language. These markets are expected to propel the growth of the audiobooks industry in the region.
Abundance of Regional Markets Enhancing Asia Pacific Audiobooks Industry Revenue
The Asia Pacific region has an abundance of distinct cultures and languages, which provides a huge scope for the development of the regional audiobooks market. Key players are tapping into this potential to increase their share in revenue and subscriber’s base. For instance, India’s homegrown audiobooks startup Kuku FM and Pocket FM are selling audiobooks in regional languages such as Hindi, Marathi, Gujrati, and Tamil for a wider reach.
Asia Pacific Audiobooks Market Industry Segmentation
“Asia Pacific Audiobooks Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Genre:
- Fiction
- Non-Fiction
Market Breakup by Preferred Device
- Smartphones
- Laptops and Tablets
- Personal Digital Assistants
- Others
Market Breakup by Distribution Channel:
- One-time Download
- Subscription-Based
Market Breakup by Target Audience:
- Kids
- Adults
Market Breakup by Region:
- China
- Japan
- India
- ASEAN
- Australia
- Others
Asia Pacific Audiobooks Market Share
Based on the preferred device, the market is divided into smartphones, laptops and tablets, and personal digital assistants, among others. Smartphones hold the major market share as they have become increasingly popular because of their convenience and portability. They enable users to easily access audiobooks at anytime and anywhere, seamlessly integrating them into their busy, on-the-go lifestyles. The presence of a variety of audiobook apps on smartphone platforms such as iOS and Android simplify the process of downloading and enjoying audiobooks for users.
Leading Companies in the Asia Pacific Audiobooks Market
The market players are extending their libraries and including new genres to cater to a wide range of audiences.
- Amazon.com Inc.
- Apple Inc.
- Rakuten Group, Inc.
- Google LLC
- Storytel AB
- News Corp.
- Penguin Random House Co.
- KUKU FM
- Orange-Publishers
- Timbre Media Pvt Ltd.
- Others
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2024, the market reached an approximate value of USD 2.01 Billion.
The market is estimated to grow at a CAGR of 12.90% between 2025 and 2034.
The Asia Pacific audiobooks market is estimated to witness a healthy growth during 2025-2034 to reach around USD 6.76 Billion by 2034.
The market is being driven due to increased penetration of smartphones, the shift in readers’ preference towards digital books such as ebooks and audiobooks, and the rising availability of high-speed internet.
The key trends aiding the market include localisation of audiobook content, provision of subscription services, and rising partnership between book publishers and audiobook providers.
Countries considered in the market are China, Japan, India, ASEAN, and Australia, among others.
Based on genre, market segmentations include fiction and non-fiction.
Different preferred devices are smartphones, laptops and tablets, and personal digital assistants, among others.
The major players in the market are Amazon.com Inc., Apple Inc., Rakuten Group, Inc., Google LLC, Storytel AB, News Corp., Penguin Random House Co., KUKU FM, Orange-Publishers, and Timbre Media Pvt Ltd., among others.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Genre |
|
| Breakup by Preferred Device |
|
| Breakup by Distribution Channel |
|
| Breakup by Target Audience |
|
| Breakup by Region |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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