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Asia Pacific Audiobooks Market Size, Share, Trends, Analysis: By Genre: Fiction, Non-Fiction; By Preferred Device: Smartphones, Laptops and Tablets, Personal Digital Assistants, Others; By Distribution Channel: One-time Download, Subscription-Based; By Target Audience: Kids, Adults; Regional Analysis; Competitive Landscape; 2024-2032
Asia Pacific Audiobooks Market Size
The Asia Pacific audiobooks market reached approximately USD 2.01 billion in 2023. The market is projected to grow at a CAGR of 12.90% between 2024 and 2032, reaching a value of around USD 5.93 billion by 2032.
Asia Pacific Audiobooks Market Outlook
- As per the industry reports for 2021, China and India are two of the fastest-growing markets for audiobooks globally.
- According to the study published by EY-Parthenon and the Association of Publishers in India, around 8 to 10 per cent of the publishing market in India consists of ebooks and audiobooks.
- Majority of listeners of audiobooks fall between the ages of 25 to 44, contributing about 48 per to the overall listeners globally, providing lucrative opportunities among this age group in the APAC region as well.
Asia Pacific Audiobooks Market Growth
Increased penetration of smartphones, the shift in readers’ preference towards digital books such as ebooks and audiobooks, and the rising availability of high-speed internet are some prominent factors fuelling the market growth. In countries with large populations like China and India, busy lifestyles and long commute times have led readers to look for more efficient ways to enjoy books, with audiobooks emerging as a convenient alternative to traditional reading.
Moreover, publishers readily localise their content by providing audiobooks in different regional languages to meet the needs of diverse linguistic communities in the Asia Pacific region, which improve accessibility and expand the audience base.
The provision of subscription services by leading audiobook providers such as Audible, similar to the ones found in video streaming services, has gained significant popularity in the recent years. These subscription models provide customers with unlimited access to a wide range of audiobooks for a set monthly fee.
Asia Pacific Audiobooks Market Industry Segmentation
“Asia Pacific Audiobooks Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Genre
- Fiction
- Non-Fiction
Market Breakup by Preferred Device
- Smartphones
- Laptops and Tablets
- Personal Digital Assistants
- Others
Market Breakup by Distribution Channel
- One-time Download
- Subscription-Based
Market Breakup by Target Audience
- Kids
- Adults
Market Breakup by Country
- China
- Japan
- India
- ASEAN
- Australia
- Others
Asia Pacific Audiobooks Market Share
Based on the preferred device, the market is divided into smartphones, laptops and tablets, and personal digital assistants, among others. Smartphones hold the major market share as they have become increasingly popular because of their convenience and portability. They enable users to easily access audiobooks at anytime and anywhere, seamlessly integrating them into their busy, on-the-go lifestyles. The presence of a variety of audiobook apps on smartphone platforms such as iOS and Android simplifies the process of downloading and enjoying audiobooks for users.
Leading Companies in the Asia Pacific Audiobooks Market
The market players are extending their libraries and including new genres to cater to a wide range of audiences.
- Amazon.com Inc.
- Apple Inc.
- Rakuten Group, Inc.
- Google LLC
- Storytel AB
- News Corp.
- Penguin Random House Co.
- KUKU FM
- Orange-Publishers
- Timbre Media Pvt Ltd.
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Genre |
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| Breakup by Preferred Device |
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| Breakup by Distribution Channel |
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| Breakup by Target Audience |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Audiobooks Market Overview
8.1 Key Industry Highlights
8.2 Global Audiobooks Historical Market (2018-2023)
8.3 Global Audiobooks Market Forecast (2024-2032)
8.4 Global Audiobooks Market Breakup by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Asia Pacific Audiobooks Market Overview
9.1 Key Industry Highlights
9.2 Asia Pacific Audiobooks Historical Market (2018-2023)
9.3 Asia Pacific Audiobooks Market Forecast (2024-2032)
10 Asia Pacific Audiobooks Market by Genre
10.1 Fiction
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Non-Fiction
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 Asia Pacific Audiobooks Market by Preferred Device
11.1 Smartphones
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Laptops and Tablets
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Personal Digital Assistants
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Others
12 Asia Pacific Audiobooks Market by Distribution Channel
12.1 One-time Download
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Subscription-Based
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 Asia Pacific Audiobooks Market by Target Audience
13.1 Kids
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Adults
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
14 Asia Pacific Audiobooks Market by Country
14.1 China
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Japan
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 India
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 ASEAN
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
14.5 Australia
14.5.1 Historical Trend (2018-2023)
14.5.2 Forecast Trend (2024-2032)
14.6 Others
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators for Demand
15.4 Key Indicators for Price
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Amazon.com Inc.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Apple Inc.
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 Rakuten Group, Inc.
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Google LLC
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 Storytel AB
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 News Corp.
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 Penguin Random House Co.
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 KUKU FM
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Orange-Publishers
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Timbre Media Pvt Ltd.
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Audiobooks Market: Key Industry Highlights, 2018 and 2032
2. Asia Pacific Audiobooks Market: Key Industry Highlights, 2018 and 2032
3. Asia Pacific Audiobooks Historical Market: Breakup by Genre (USD Billion), 2018-2023
4. Asia Pacific Audiobooks Market Forecast: Breakup by Genre (USD Billion), 2024-2032
5. Asia Pacific Audiobooks Historical Market: Breakup by Preferred Device (USD Billion), 2018-2023
6. Asia Pacific Audiobooks Market Forecast: Breakup by Preferred Device (USD Billion), 2024-2032
7. Asia Pacific Audiobooks Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
8. Asia Pacific Audiobooks Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
9. Asia Pacific Audiobooks Historical Market: Breakup by Target Audience (USD Billion), 2018-2023
10. Asia Pacific Audiobooks Market Forecast: Breakup by Target Audience (USD Billion), 2024-2032
11. Asia Pacific Audiobooks Historical Market: Breakup by Country (USD Billion), 2018-2023
12. Asia Pacific Audiobooks Market Forecast: Breakup by Country (USD Billion), 2024-2032
13. Asia Pacific Audiobooks Market Structure
Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 2.01 billion.
The market is estimated to grow at a CAGR of 12.90% between 2024 and 2032.
The Asia Pacific audiobooks market is estimated to witness a healthy growth during 2024-2032 to reach around USD 5.93 billion by 2032.
The market is being driven due to increased penetration of smartphones, the shift in readers’ preference towards digital books such as ebooks and audiobooks, and the rising availability of high-speed internet.
The key trends aiding the market include localisation of audiobook content, provision of subscription services, and rising partnership between book publishers and audiobook providers.
Countries considered in the market are China, Japan, India, ASEAN, and Australia, among others.
Based on genre, market segmentations include fiction and non-fiction.
Different preferred devices are smartphones, laptops and tablets, and personal digital assistants, among others.
The major players in the market are Amazon.com Inc., Apple Inc., Rakuten Group, Inc., Google LLC, Storytel AB, News Corp., Penguin Random House Co., KUKU FM, Orange-Publishers, and Timbre Media Pvt Ltd., among others.
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