Asia Pacific Air Fryer Market Report and Forecast 2024-2032

Asia Pacific Air Fryer Market Size

The Asia Pacific air fryer market reached approximately USD 1.99 billion in 2023. The market is projected to grow at a CAGR of 9.3% between 2024 and 2032, reaching a value of around USD 4.43 billion by 2032.

Asia Pacific Air Fryer Market Outlook

• The use of air fryers instead of deep fryers can reduce the fat content of foods by 75%. 

• Reportedly, Vietnamese spend about VND 8.4 million on shopping for household appliances per year.

• In April of 2023, Xiaomi introduced its inaugural smart static air fryer in China, boasting a 4.5L capacity and notable enhancements compared to its prior model.

Asia Pacific Air Fryer Market Growth

More than 2.2 billion people, which accounts for 54% of the global urban population, reside in Asia. It is projected that by 2050, the urban population in Asia will increase by 50%, adding another 1.2 billion individuals. The growth of urban areas leads to the expansion of residential properties, consequently increasing the demand for state-of-the-art home appliances. Newly urbanised communities frequently look to pack their homes with cutting-edge kitchen technologies, such as air fryers.

The rising awareness and emphasis on maintaining a nutritious diet in the Asia Pacific region is a key factor driving the growth of the market. Air fryers are promoted as a healthier option compared to traditional deep-frying techniques due to their reduced oil usage. This appeals to health-conscious individuals seeking to lower their calorie and fat intake. In today's fast-paced world, there is a demand for quick and simple meal preparation choices. Air fryers provide a convenient and effective cooking method that requires minimal preparation and cleaning. This convenience is especially appealing to busy professionals and families, contributing to the market's expansion.

Asia Pacific Air Fryer Industry Segmentation

“Asia Pacific Air Fryer Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Drawer Type

• Lid Type

Market Breakup by Type

• Manual

• Automatic

Market Breakup by End Use

• Residential

• Commercial

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Speciality Stores

• Online

• Others

Market Breakup by Country

• China

• Japan

• India

• ASEAN

• Australia

• Others

Asia Pacific Air Fryer Market Share

Based on type, the market is segmented into manual and automatic. The automatic segment is projected to grow at a CAGR of 10.2% during the forecast period of 2024-2032. An automatic air fryer is a valuable addition to any kitchen, providing a more nutritious approach to savouring fried dishes and a flexible instrument for different cooking techniques. These appliances typically include pre-programmed cooking settings for different types of food, making meal preparation simple and convenient. They are capable of cooking a diverse array of dishes, including fries, chicken wings, vegetables, and baked goods.

Leading Companies in the Asia Pacific Air Fryer Market

The market players are focusing on the production of smart and energy-efficient air fryers to gain a competitive edge in the market.

• Koninklijke Philips N.V.

• Breville Group Ltd.

• TTK Prestige Ltd.

• Havells India Ltd.

• Wonderchef Home Appliances Pvt. Ltd.

• Black & Decker, Inc.  

• Conair LLC (Cuisinart)  

• Newell Brands Inc. (Sunbeam)  

• De' Longhi Industrial S.A.  

• Usha International Ltd.

• Others

Key Highlights of the Report