ASEAN Car GPS Navigation Systems Market Report and Forecast 2025-2034

Key Trends in the Market

A car GPS navigation system is a device that provides a real-time map of a location and step-by-step route guidance to the driver. It communicates with satellites through microwaves to provide live locations, best routes, and traffic conditions, among others.

• Increased integration of advanced driver assistance system (ADAS) with GPS navigation is one of the crucial ASEAN car GPS navigation systems market trends. ADAS-integrated GPS navigation systems offer features such as automatic emergency breaks, collision avoidance, lane departure warning, and pedestrian detection to enhance safety during driving.

• There is an increasing utilisation of smart voice assistants like Alexa, Google Assistants, or Siri in car navigation systems to provide a hands-free experience to drivers and eliminate distractions caused by handling GPS systems manually. Moreover, features such as the addition of a stopping point, turn-by-turn direction, and lane guidance, among others, offered by voice navigation systems are likely to fuel the ASEAN car GPS navigation systems market growth in the forecast period.

• Several market players in ASEAN are incorporating fuel-efficient route features in GPS navigation systems to display the best route according to the car’s engine types, the average fuel consumption of vehicles in the area, traffic patterns, and types of roads.

• Technological advancements such as the implementation of augmented reality (AR) into GPS navigation to provide live camera views of the route also provide impetus to the ASEAN car GPS navigation systems market demand.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Market Segmentation

Market Share by Vehicle Type

Passenger cars occupy a significant portion of the ASEAN car GPS navigation systems market share owing to the increased deployment of GPS navigation in privately owned cars for daily commutes. Moreover, growing sales of passenger cars in the ASEAN countries, supported by rapid urbanisation and a rise in disposable incomes, provide lucrative opportunities for market growth. Additionally, GPS navigation systems aid car owners in long-distance road trips or in exploring new destinations by providing the best routes in the area.

Market Share by Sales Channel

As per the ASEAN car GPS navigation systems market analysis, aftermarket accounts for a substantial share of the market due to the growing purchase of navigation devices by customers who cannot afford GPS-integrated cars. It also provides an efficient option for old car models without in-built GPS systems. Key players are increasingly offering innovative aftermarket car GPS systems that can provide alerts about points of interest and feature wireless updates and localised maps.

Competitive Landscape

Other ASEAN car GPS navigation systems market players include Pioneer Corporation, TomTom International BV, Mitsubishi Electric Corporation, Alpine Electronics, Inc., and Denso Corporation, among others.