Global Artificial Saliva Market Report and Forecast 2025-2034

Global Artificial Saliva Market Size

The global artificial saliva market is expected to grow at a CAGR of 12.7% during the forecast period of 2025-2034, driven by the increasing prevalence of dry mouth, rising innovations in artificial saliva formulations, and the growth of online retail channels across the globe.

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Global Artificial Saliva Market Outlook

• The increasing prevalence of xerostomia (dry mouth) and the growing aging population more likely to experience a reduction in natural saliva production are expected to drive the market demand for artificial saliva products in the forecast period.

• The rising development of more effective and longer-lasting artificial saliva formulations and growing emphasis on oral health and hygiene are some of the trends supporting market expansion.

• The market share is also influenced by the growing demand for over-the-counter artificial saliva products, diversification of product forms, and the growth of e-commerce platforms.

Global Artificial Saliva Market Overview

Saliva is essential for the proper functioning of the oral cavity, and dilution of its quantity or quality may give birth to many diseases. Artificial saliva is prepared to mimic natural saliva, and it acts as a substitute that temporarily moistens and lubricates the mouth. It does not stimulate salivary gland activity but creates a protective film to help reduce the symptoms of dry mouth and help avoid health complications like infection, tooth decay, stickiness in the mouth, and bad breath. Artificial saliva is mainly prepared by combining water and other ingredients like carboxymethylcellulose (CMC), glycerine, minerals, xylitol, and others.

The artificial saliva market is influenced by the rising awareness of xerostomia and increasing diagnosis rates which prompts more people to seek treatment for dry mouth. Pharmaceutical companies are making substantial investments in R&D activities which have improved the efficacy of artificial saliva products and enhanced patient satisfaction. The growing aging population is another major factor that drives the market growth as older adults are more susceptible to xerostomia. Moreover, the rise in online retail platforms and over-the-counter artificial saliva products is set to bolster the market share.

Global Artificial Saliva Market Growth Drivers

Growing Prevalence of Dry Mouth Syndrome to Drive the Market Demand

The growing prevalence of xerostomia or dry mouth syndrome, which is responsible for reduced salivary flow and mucosal dryness, is pushing the market growth forward. As the chances of dry mouth syndrome and dysphagia increase with radiation therapy and chemotherapy. Hence, the rising cases of cancer across the globe also drive the demand for the product. This is further supported by the increasing geriatric population, rising awareness about the fewer complications associated with oral gels and liquids, and growing per capita expenditure on oral care products. Over the forecast period, the increasing investments in research and development activities to prepare enhanced formulations, which can support the function of natural saliva, such as through extended antimicrobial activity, are expected to positively influence market growth. However, the availability of various alternatives to treat dry mouth syndrome and the growing R&D activities towards the development of artificial salivary glands may restrain the market growth in the future.

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Global Artificial Saliva Market Trends

The market is witnessing several trends and developments to improve the current global scenario. Some of the notable trends are as follows:

Global Artificial Saliva Market Segmentation

Market Breakup by Form

• Oral Spray

• Oral Rinse

• Dissolving Tablets

• Gel

• Powder

• Others

Market Breakup by Age Group

• Adult

• Paediatric

• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Hospital Pharmacies

• Retail Pharmacies

• Others

Market Breakup by Region

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

Global Artificial Saliva Market Share

Market Segmentation Based on Form to Witness Substantial Growth

The market segmentation based on artificial saliva form is divided into oral spray, oral rinse, dissolving tablets, gel, and powder, among others. The oral spray segment held a significant share of the market historically. The segment is expected to witness robust growth in the forecast period, as these sprays are expected to remain a preferred choice of use among consumers, owing to the convenience factor and their user-friendly nature. Meanwhile, the oral rinse segment is likely to experience steady growth in the coming years due to the affordability of liquid products and the growing awareness regarding the fewer side effects associated with such products.

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Global Artificial Saliva Market Analysis by Region

Based on the region, the market report covers North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. North America is expected to account for a significant share of the market owing to the easy availability of artificial saliva products, the presence of advanced healthcare solutions, and high consumer spending power in the region. Europe is another major market for artificial saliva, which benefits from the presence of a well-established healthcare system and high patient awareness. Further, the rising expansion of e-commerce platforms for healthcare products and increased demand for natural and organic ingredients in artificial saliva products are poised to boost the market share.

Leading Players in the Global Artificial Saliva Market

The key features of the market report comprise strategic initiatives by the leading players including mergers, collaborations and new product launches. The major companies in the market are as follows:

Livealth Biopharma Pvt Ltd

India-based pharmaceutical company Livealth Biopharma Pvt Ltd develops and manufactures a range of healthcare products for oral health. One of its popular products is Salivart , an artificial saliva spray that provides relief from dry mouth symptoms.

GlaxoSmithKline Plc

GlaxoSmithKline (GSK), a global healthcare company, has a prominent presence in the market. GSK’s Biotene products are well-established and widely recommended by healthcare professionals.

Fresenius Kabi AG

Headquartered in Germany, Fresenius Kabi AG is known for its high-quality, effective artificial saliva solutions and plays a significant role in the artificial saliva market growth. An artificial saliva product Glandosane® is designed by the company to alleviate dry mouth symptoms.

Honeywell International, Inc.

Honeywell International, Inc., a global technology and manufacturing company, is gaining a strong reputation in the market due to its innovative product lines. It is engaged in research and development activities to improve the efficacy and user experience of artificial saliva.

Other key players in the market include Parnell Pharmaceuticals, Inc., Forward Science, Biocosmetics Laboratories, and Bausch Health.

Key Highlights of the Report

Key Questions Answered in the Global Artificial Saliva Market Report

• What was the global artificial saliva market value in 2023?
• What is the global artificial saliva market forecast outlook for 2025-2034?
• What are the regional markets covered in the EMR report?
• What is market segmentation based on form?
• What is the market breakup based on age group?
• Who are the major distribution channels in the market?
• What are the major factors aiding the global artificial saliva market demand? 
• How has the market performed so far and how is it anticipated to perform in the coming years?
• What are the market's major drivers, opportunities, and restraints? 
• Which regional market is expected to lead the market share in the forecast period? 
• Which country is expected to experience expedited growth during the forecast period? 
• How does the prevalence and incidence of xerostomia or dry mouth affect the market landscape?
• What are the major global artificial saliva market trends?
• How does the rise in the geriatric population impact the market size?
• Which form will dominate the market share? 
• Which distribution channel is expected to have a high market value in the coming years?
• Which age group is projected to contribute to the highest market growth?
• Who are the key players involved in the artificial saliva market?
• What are the current unmet needs and challenges in the market?
• How are partnerships, collaborations, mergers and acquisitions among the key market players shaping the market dynamics?