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Report Overview

The global artificial intelligence in sports market size is assessed to grow at a CAGR of 29.40% between 2026 and 2035. The market is being aided by the growing usage of AI to enhance the performance of athletes and the increasing attempts to offer personalised experiences to fans.

2025

Base Year

2019-2025

Historical Period

2026-2035

Forecast Period

Compound Annual Growth Rate

29.4%

2026-2035


*this image is indicative*

Global Artificial Intelligence in Sports Market Report Summary Description Value
Base Year 0.00 Billion 2025
Historical Period 0.00 Billion 2019-2025
Forecast Period 0.00 Billion 2026-2035
Market Size 2025 0.00 Billion XX
Market Size 2035 0.00 Billion XX
CAGR 2019-2025 Percentage XX%
CAGR 2026-2035 Percentage 29.40%
CAGR 2026-2035 - Market by Region Asia Pacific 33.9%
CAGR 2026-2035 - Market by Country India 38.9%
CAGR 2026-2035 - Market by Country China 32.5%
CAGR 2026-2035 - Market by Deployment Cloud 38.2%
CAGR 2026-2035 - Market by Application Performance Improvement 33.5%
Market Share by Country 2025 India 3.6%

Key Trends in the Market

Artificial intelligence, variously known as AI, is used in sports to analyse a plethora of data to improve the performance of players and teams and enhance the experiences and engagement of fans. This technology also plays an essential role in reducing human errors and supporting referees and umpires in making the right decision.

  • One of the key artificial intelligence in sports market trends is the growing adoption of technologies to improve the performance of athletes. AI-powered wearable devices can monitor and track the speed, heart rate, energy levels, and body temperature of athletes to help optimise their performance and injury prevention.
  • There is an increasing usage of AI to efficiently build and expand stadiums, create a safer, healthier, and secure live sports environment, analyse data streamed from CCTVs and other cameras to report incidents in real-time, and enhance the efficiency of stadium entryway.
  • The increasing focus on improving fan engagement and experience is also driving the artificial intelligence in sports market growth. AI can surge communication between a team and fans, provide personalised content to viewers, offer a superior viewing experience, and enable viewers to actively participate in the game. Moreover, the growing interest in sports betting is anticipated to drive the usage of AI to provide tailored recommendations to sportsbooks, identify fraudulent behaviour, and provide accurate predictions to bettors.

Artificial Intelligence in Sports Market Segmentation

The EMR’s report titled “Global Artificial Intelligence in Sports Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:

Market Breakup by Component

  • Software
  • Service

Market Breakup by Deployment

  • Cloud
  • On-premises

Market Breakup by Game Type

  • Football
  • Cricket
  • Tennis
  • Basketball
  • Baseball
  • Others

Market Breakup by Application

  • Game Planning
  • Game Strategies
  • Performance Improvement
  • Injury Prevention
  • Sports Recruitment
  • Others

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa
CAGR 2026-2035 - Market by Country
India 38.9%
China 32.5%
UK 29.2%
Germany 26.7%
USA 26.2%
Canada XX%
France XX%
Italy XX%
Japan XX%
Australia XX%
Saudi Arabia XX%
Brazil XX%
Mexico XX%

Artificial Intelligence in Sports Market Share by Game Type

Football accounts for a significant portion of the artificial intelligence in sports market share as it enjoys substantial popularity in the world. AI tools are widely used to predict the outcomes of a match, boost the performance of players, improve the decision-making of referees, and enhance fan experiences. Football managers also use AI to identify players’ weaknesses and accordingly make substitutions to maximise game advantage.

Meanwhile, AI is increasingly used in cricket to measure bat speed and shot quality, analyse team performance, provide in-game feedback, ensure optimal health of players, and support umpires to improve their decision-making processes.

Artificial Intelligence in Sports Market Share by Application

As per the artificial intelligence in sports market analysis, the usage of AI for game strategies is likely to significantly increase in the coming years. Athletes and coaches use AI tools to efficiently analyse the strategies of oppositions, understand the strengths and weaknesses of a sportsperson, evaluate the performance of players, make data-driven decisions, and optimise coaching sessions, among others. Moreover, in the forecast period, the usage of AI to create simulations of games and support players to practice different scenarios is anticipated to increase.

Competitive Landscape

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global artificial intelligence in sports market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

Sportradar AG

Sportradar AG is a prominent sports technology company that aims to offer immersive experiences to bettors and sports fans. It was founded in 2001, and since has offered innovative solutions to sports betting operators, sports federations, consumer platforms, and news media. The company has partnered with leading organisations like ITF, NBA, FIFA, and ICC, among others.

STATS LLC

STATS LLC, headquartered in Illinois, the United States, is a leading sports technology company that was founded in 1981. Its products and solutions are aimed at improving betting and fantasy solutions, driving fan engagement, and enhancing team performance. Opto Data, a solution offered by the company, is used by various betting brands, teams, and news outlets due to its excellent depth and accuracy.

Catapult Group International Ltd

Catapult Group International Ltd is a company that operates at the intersection of analytics and sports science. It was founded in 2006 and offers innovative solutions that are aimed at supporting players to avoid injury and optimise their performance. The company has partnered with prominent sports teams such as NCAA, EPL, and Formula 1, among others.

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other artificial intelligence in sports market players include IBM Corporation, SAS Institute Inc., Salesforce, Inc., V7 Ltd., DataRobot, Inc., and Sony Group Corporation, among others.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market is assessed to grow at a CAGR of 29.40% between 2026 and 2035.

The major market drivers are the growing usage of the technology to improve players’ performance and the rising deployment of AI to support umpires to improve their decision-making processes.

The key trends aiding the market growth are the growing focus on boosting sports fan experience and the increasing usage of the technology in stadiums.

The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

Football, cricket, tennis, basketball, and baseball, among others, are the different games considered in the market report.

The major components of artificial intelligence in sports are software and solutions.

The significant applications of artificial intelligence in sports are game planning, game strategies, performance improvement, injury prevention, and sports recruitment, among others.

The major players in the market are IBM Corporation, SAS Institute Inc., Salesforce, Inc., Catapult Group International Ltd, STATS LLC, Sportradar AG, V7 Ltd., DataRobot, Inc., and Sony Group Corporation, among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2025
Historical Period 2019-2025
Forecast Period 2026-2035
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Component
  • Deployment
  • Game Type
  • Application
  • Region
Breakup by Component
  • Software
  • Service
Breakup by Deployment
  • Cloud
  • On-premises
Breakup by Game Type
  • Football
  • Cricket
  • Tennis
  • Basketball
  • Baseball
  • Others
Breakup by Application
  • Game Planning
  • Game Strategies
  • Performance Improvement
  • Injury Prevention
  • Sports Recruitment
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • IBM Corporation 
  • SAS Institute Inc. 
  • Salesforce, Inc. 
  • Catapult Group International Ltd 
  • STATS LLC
  • Sportradar AG 
  • V7 Ltd. 
  • DataRobot, Inc. 
  • Sony Group Corporation
  • Others

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