Global Aromatherapy Market Report and Forecast 2024-2032

Global Aromatherapy Market Outlook

The global aromatherapy market value in 2023 was USD 2.59 billion, driven by the increasing consumer interest in natural health products across the globe. The global aromatherapy market size is anticipated to grow at a CAGR of 10.7% during the forecast period of 2024-2032 achieving a value of USD 6.47 billion by 2032.

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Growing Importance of Mental Well-Being to Boost the Market Growth of Aromatherapy

The aromatherapy industry is being driven by the growing importance of psychological health amidst the competitive and stressful environment. As a result, people are revisiting the ancient practice of finding solace in nature in today’s time. Aromatherapy in today’s time is not just considered to be an art. It has now become a scientific study due to its medicinal and therapeutic properties. Therefore, growing awareness regarding its benefits is aiding the market growth. Essential oils, which are the key functionaries of aromatherapy, derive their relaxing properties from natural products, mainly plants. A few drops of essential oil stimulate the smell receptors in our nose, which, in turn, sends messages through the nervous system to the brain, subsequently helping the body to relax. In topical application, the oil is absorbed by the skin and further by the nervous system. Therefore, the growing demand for relaxation-inducing activities is augmenting the market growth of aromatherapy.

As the world is turning towards Ayurveda, aromatherapy is particularly rising in Europe. According to World Health Organisation, a considerable percentage of the UK’s population suffers from anxiety disorders, and almost half of the chronic sick leave in Europe is because of depression and anxiety, which affects the European economy. The consumers thus, look at aromatherapy as an alternative means to treat the emotional imbalance. Additionally, increasing demand for sustainable products is one of the key reasons for the growing demand for aromatherapy in Europe.

Aromatherapy: Industry Definition and Segmentation

Aromatherapy has its roots in ancient India; it can be found in the Rasayana Tantra, the book of rejuvenation. It is considered to be one of the eight branches in Ayurveda. Aromatherapy refers to the use of natural products like flowers, bark, stems, flowers, leaves, etc., in the form of essential oils to treat several diseases, physical as well as psychological. With increasing awareness and focus on mental well-being, aromatherapy is opted as a practice to curb stress, anxiety and to provide relaxation. Regular use of aromatherapy promotes physical and mental well-being by restoring and maintaining the zeal.

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Based on product type, the aromatherapy industry is segmented into:

• Consumables
• Equipment

On the basis of mode of delivery, the market can be divided into:

• Topical Application
• Aerial Diffusion
• Direct Inhalation

On the basis of its application, the market can be divided into:

• Relaxation
• Skin and Hair Care
• Pain Management
• Cold and Cough
• Insomnia
• Scar Management
• Others

Based on distribution channel, the market is segmented into:

• DTC (Direct-to-Customer)
• B2B (Business-to-Business)

On the basis of end use, the market is divided into:

• Home Use
• Spa and Wellness Centres
• Hospitals and Clinics
• Yoga and Meditation Centres

The EMR report looks into the regional market of aromatherapy like North America, Europe, the Asia Pacific, Latin America, the Middle East and Africa.

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Surge in Demand for Sustainable Products to Augment the Market Growth of Aromatherapy

The proven benefits of essential oils on mental health are anticipated to be the key driver in the growth of the aromatherapy industry in the upcoming years. The global success of the aromatherapy industry can be associated with increasing demand for sustainability. Further, due to booming environmental consciousness, people are moving towards the use of organic products. Since aromatherapy utilises natural products, a growing preference for plant-based products is expected to boost the market growth over the forecast period.

The increasing levels of pollution in developing countries like India are augmenting the demand for air purifiers. Since aromatherapy uses essential oils, and incense sticks, etc., to purify the contaminated air as well as release negativity from the environment, the growing pollution levels are positively impacting the market growth of aromatherapy. Recently, aromatic products have also helped a major proportion of working individuals and students deal with pandemic-induced stress. As the pandemic forced people to stay indoors, a lot of negativity and stress too was trapped indoors. As a result, people resorted to homemade, organic and Ayurvedic methods to curb anxiety and stress like yoga and aromatherapy.

Key Industry Players in the Global Aromatherapy Market

The report presents a detailed analysis of the following key players in the global aromatherapy market, looking into their capacity, market share, and latest developments like capacity expansions, plant turnarounds and mergers and acquisitions.

• doTERRA
• Mountain Rose Herbs
• Florihana Distillerie
• Plant Therapy Essential Oils
• Stadler Form Aktiengesellschaft
• Others

The comprehensive report looks at the micro and macro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces Model.

Key Highlights of the Report