Argentina Wine Market Report and Forecast 2024-2032

Argentina Wine Market Size

The Argentina wine market value was worth USD 2.4 billion in 2023. The market is estimated to increase at a CAGR of 5.50% from 2024 to 2032, reaching almost USD 3.89 billion by 2032.

Argentina Wine Market Growth

In recent years, high-quality vermouths from Argentina have grown in popularity, created by mixologists and wine industry professionals working on individual projects.

The availability of real, locally made wine in a variety of fruity flavours, and the favourable climate for grape growing is contributing to the growth of the Argentina wine industry. Rapid digitalisation and increased sales through e-commerce platforms are expected to have a favourable impact on Argentina's wine business.

Argentina Wine Market Analysis

Argentina's arid continental environment makes it ideal for grape cultivation. Most wine-producing locations are located high in the Andes mountains, where the altitude of the vines influences their development. In terms of production, red grapes account for more than 50% of the total value. Argentina has a special category known as "Pink" grapes, which account for more than 21% of the total crop which is driving the Argentina wine market revenue growth.

Argentina's success in the United Kingdom, the United States, Canada, and the Nordic countries is based on the foundation laid by the country's iconic grape variety. Consumption in Brazil and other Latin American markets is expanding, and purchasers are becoming more aware of Argentina's wine styles, regions, and grape varieties beyond Malbec.

Argentina Wine Industry Outlook

Argentina's wine industry exhibits a substantial domestic focus and notable international presence. The country exports 30% of its wine production, with the remaining 70% consumed locally. According to the OIV State of the World Vine and Wine Sector 2023, Argentina ranks as the 8th largest global wine consumer, accounting for 3.5% of worldwide consumption. The primary markets for Argentine wine are the United States, Brazil, the United Kingdom, and Canada.

In terms of vineyard area, Argentina holds the 7th position globally, representing 2.8% of the world’s vineyard surface. This is preceded by Spain, which dominates with 13.1% of the global vineyard area; France, at 11.0%; China, with 10.5%; Italy, holding 10.0%; and Turkey, which covers 5.7% of the world's vineyard area.

The Argentina wine industry production is predominantly red, with red grapes making up 59% of the total output, with Malbec being the leading variety. The provincial distribution of production reveals that Mendoza is the focal point, contributing 71% of national output—approximately 140,000 hectares. San Juan follows with 21%, or 43,500 hectares. Other provinces like La Rioja, Salta, and Catamarca contribute 3%, 2%, and 1%, respectively, while the remaining 1% is distributed among other provinces.

Covering 3,800 kilometres from north to south, Argentina’s vineyards span 214,798 hectares as of 2020, with 197,965 hectares dedicated to high-quality wine production. However, vineyard area has declined by 1.1% in South America, from 218,000 hectares in 2018 to 205,000 hectares in 2023, according to the OIV.

The growth of the Argentina wine market was hit as wine production in Argentina fell sharply to 8.8 million hectolitres in 2023, a 23.0% decrease from 2022. This represents the lowest production volume since 1957, driven by adverse weather conditions such as spring frosts and hailstorms. In 2023, Argentina’s share of global wine production, excluding juices and musts, was 3.7%.

Argentina's numerous wine-producing areas provide a rich tapestry of tastes which drives the Argentina wine market demand.

• Argentina has several wine areas, including Mendoza, Patagonia, and Salta, each with their own unique terroirs and high-quality wines.

• The country is well-known for its Malbec wines, which have received international recognition and helped establish Argentina as a major player in the global wine market.

Economic instability and limited domestic market growth hinders the market growth.

• Argentina's economic volatility and inflation might have an impact on winery production costs and investments.

• Local producers have limited expansion potential because the domestic market is modest in comparison to global exports.

Growing sustainability trends and growing export market potential is driving the Argentina wine market opportunities.

• Expanding into new areas and utilizing free trade agreements can increase export potential and market reach.

• The growing consumer demand for organic and responsibly made wines provides chances for Argentine wineries to differentiate their offerings and appeal to environmentally aware shoppers.

Climate change and global competition poses a major threat to the market.

• Climate change and extreme weather conditions put grape quality and vineyard yields at danger.

• Competition from other major wine-producing countries, such as France, Italy, and Chile, might have an impact on Argentina's market share and prices.

Key Players in the Argentina wine Motor Market and their Key Initiatives

Grupo Peñaflor:

• Expanding its portfolio with premium and value brands.

• Investing in sustainability practices, including water and energy conservation to meet the growing demand of the Argentina wine market.

Bodegas Callia

• Focusing on innovation with new wine varieties and blends.

• Strengthening export strategies, particularly in North America.

• Upgrading vineyard technology for improved quality control to capture the Argentina wine market opportunities.

Bodega Catena Zapata:

• Prominent investment in high-altitude vineyards for superior grape quality.

• Expanding global presence through strategic partnerships and distribution.

• Leading sustainable practices with organic and biodynamic farming.

Bodegas y Viñedos López S.A.I.C.:

• Emphasizing traditional winemaking methods and craftsmanship.

• Enhancing brand visibility through targeted marketing campaigns.

• Increasing production capacity to meet growing domestic and international demand.

Argentina Wine Industry Segmentation

“Argentina Wine Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Sparkling Wine

• Still Wine

• Fortified Wine and Vermouth

Market Breakup by Colour

• Red Wine

• White Wine

• Others

Market Breakup by Distribution Channel

• On-Trade

• Off-Trade

Argentina wine Market Share

The transition towards premium and standard wine choices signifies the changing preferences of customers and their longing for distinctive and top-notch wine experiences.

The Argentina wine market dynamics and trends illustrate the Argentina wine industry's ability to adapt and innovate in response to changing market conditions and consumer preferences. Premium wines are becoming increasingly popular among consumers, reflecting a global trend. This movement is fuelled by rising disposable incomes and a desire for high-quality, one-of-a-kind wine experiences.

Leading Companies in the Argentina wine Market

These prominent wineries, such as Grupo Peñaflor, Bodegas Callia, and Bodega Catena Zapata, among others, exemplify the rich diversity and excellence of the Argentina wine industry.

• Grupo Peñaflor

• Bodegas Callia

• Bodega Catena Zapata

• Bodegas y Viñedos López S.A.I.C

• Bodegas Salentein SA

• Bodega Familia Schroeder

• Bodega Familia Zuccardi

• Bodegas y Viñedos Pascual Toso

• Pulenta Estate

• La Riojana

• Others

Key Highlights of the Report

Argentina Wine Market Report Snapshots

Argentina Wine Market Size

Argentina Wine Market Growth

Argentina Wine Market Analysis

Argentina Wine Market Share

Argentina Wine Companies