Argentina Craft Beer Market Report and Forecast 2024-2032

Argentina Craft Beer Market Outlook

The Argentina craft beer market size is projected to expand at a CAGR of 9.30% between 2024 and 2032.

Key Takeaways

• The market benefits from the availability of diverse flavours and styles, attracting a wider range of consumers, particularly younger demographics who prefer unique and artisanal products.

• In 2021, Argentina experienced a per capita beer consumption of 42.6 litres, marking a significant rise of 9.65% in comparison to the last year.

• The expansion of fine dining restaurants in the country adds to the demand for craft beer.

The Argentina craft beer market growth can be attributed to increasing preference for premium beverages and demand for diverse and unique flavours. Craft beer provides a wide array of flavour options, catering to consumers seeking something beyond the usual offerings. The trend among the younger generation to explore premium craft beers further support the market expansion. Moreover, there is a notable expansion  of craft beer tourism in the country, attracting beer enthusiasts from all over the world.

Alcoholic beverage manufacturers in Argentina are progressively utilising e-commerce platforms to enhance product availability and reach a larger audience. Online platforms offer diverse beer options and draw in customers beyond brick-and-mortar stores. Additionally, breweries are organising tasting and virtual events to improve customer knowledge about craft beer, increasing business profitability.

The increasing number of breweries across various parts of the country is one of the key Argentina craft beer market trends. Microbreweries are becoming prominent as consumers show a preference for local ingredients like patagonian hops and andean malts and show support for small independent craft beer businesses. Many local breweries have taprooms and brewpubs that cater to specific consumer tastes. Furthermore, the rise in popularity of craft beer festivals provides local craft brewers with the chance to showcase their products, drawing in a wide range of consumers.

Market Segmentation

“Argentina Craft Beer Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

• Ales

• Lagers

• Others

Market Breakup by Distribution Channel

• On-Trade

• Off-Trade

Competitive Landscape

The market players are focusing more on product improvement and diversification to gain a competitive edge

• Cerveza Anteres

• Buller Brewing Co.

• LINDENBERG BEER

• Bretonia Brewery

• Sanson

• Others

Key Highlights of the Report