Argentina Chewing Gum Market Report and Forecast 2024-2032

Argentina Chewing Gum Market Outlook

The Argentina chewing gum market size was valued at USD 175.71 million in 2023. The market is further projected to grow at a CAGR of 3.4% between 2024 and 2032, reaching a value of USD 239.21 million by 2032.

Key Takeaways

• According to industry reports, Argentina has the highest per capita income in South America, and Argentines spend more than 30 percent of their incomes on food.

• One of the main drivers of the market is the growing demand for sugar-free chewing gum, which is being driven by the increasing awareness of the health benefits of sugar-free products.

• There are currently over thirty gum factories in Argentina, most of which are found in the Buenos Aires province.

• Some of the key brands manufacturing gums include Mars, Incorporated, Ferrero International S.A., Grupo Arcor, and Suifafood Co., Ltd.

Major trends driving the development of the Argentina chewing gum market include a significant emphasis on functional chewing gums, which offer additional benefits beyond traditional gum consumption, such as aiding in smoking cessation efforts. Additionally, the growing middle-class population, along with favourable trade policies and investments in advanced manufacturing, are contributing to the increasing popularity of functional chewing gums in that market. Another significant driver guiding Argentina chewing gum market growth is the emphasis on oral health and the preference for chewing gums with plant-based ingredients, such as mint.

The market for sugar-free chewing gum is also experiencing strong growth, driven by the massive sugar-free trend and the rising fitness concerns of consumers. This trend is expected to continue, with sugar-free chewing gum likely to hold a larger Argentina chewing gum market share in the future. In terms of distribution channels, convenience stores are anticipated to be the leading purchasing channel for chewing gum, due to their easy accessibility. However, hypermarkets and supermarkets are also gaining traction, as they offer numerous bundling schemes and discounts.

More than 3,000 people work in the Argentine gum industry, which produces more than 100,000 tons of pellet, liquid, and stick chewing gums annually. Stick or tab chewing gums are the most common type of gum and are often found in convenience stores, supermarkets, and other retail outlets. They are easy to chew and come in a variety of flavours, such as mint, fruit, and spice. Brands such as "Wrigley's" and "Trident" are popular stick/tab gums in Argentina. Meanwhile, liquid-filled gums are a relatively new type of gum that contains a liquid centre. They are often marketed as a more exciting and flavourful alternative to traditional gum. The Argentine brand "Chicles Beldent" offers a line of liquid-filled gums that are popular among consumers.

Market Segmentation

Argentina Chewing Gum Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Sugar-Free Chewing Gums

• Unflavoured 

• Flavoured

• Sugared Chewing Gums

• Unflavoured 

• Flavoured

Market Breakup by Product Type

• Pellets

• Sticks/Tabs

• Liquid Filled Gums

• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Convenience Stores

• Online

• Others

Competitive Landscape

Market players are focused on providing functional chewing gums that offer additional benefits such as oral health, energy, and relaxation.

• Mars, Incorporated  

• Ferrero International S.A. 

• Grupo Arcor 

• Suifafood Co., Ltd. 

• Lheritier S.A 

• Others

Key Highlights of the Report