Argentina Cereal Market Report and Forecast 2024-2032

Argentina Cereal Market Outlook

The Argentina cereal market size is expected to grow at a CAGR of 6.60% between 2024 and 2032.

Key Takeaways

• Argentina's population stood at 45.808 million in 2021, with a sex ratio of 95.304 males per 100 females. This equates to 22.25 million males and 23.35 million females, resulting in females comprising 51.2% of the population compared to 48.8% for males.

• Argentina has 1.1 million more females than males. Additionally, the country's GDP reached USD 491.49 billion in 2021.

In Argentina, breakfast traditions are evolving, with sausage, eggs, and mollejas (sweet bread) being traditional staples. However, cereals are gradually gaining recognition for their convenience and health benefits, indicating an expanding Argentina cereal market. This shift is largely driven by changing eating habits influenced by Western culture and a growing preference for wholesome meals.

 
The cereal market in Argentina comprises two main types: ready-to-eat cold cereal (RTE) and hot cereal, with the former currently dominating due to its time-saving convenience. Nonetheless, the hot cereal segment is anticipated to experience rapid growth fuelled by health-conscious consumer trends and a preference for oats and other nutritious options. Despite these positive trends, challenges such as the availability of alternative breakfast choices and high raw material costs may hinder market growth.

The demand for convenience foods is rising, especially among urban dwellers, teenagers, and individuals seeking quick, nutritious options. Recent innovations in traditional food technologies like fermentation and fat replacement have led to the development of new, healthier cereal products, catering to evolving consumer preferences. However, the breakfast cereal market faced setbacks in recent years, with stagnant sales in 2022 and a marginal decline in 2023. This decline can be attributed to the impact of labelling regulations introduced in 2021, which mandate warning labels indicating high sugar content, tarnishing the perception of cereals as healthy choices. Despite these challenges, the Argentina cereal market development is expected to be driven by evolving consumer preferences and innovations in product offerings and witness growth.

Market Segmentation

Argentina Cereal Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Ready-to-Cook

• Ready-to-Eat

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Convenience Stores

• E-commerce

• Others

Competitive Landscape

Key players in the cereals in Argentina develop, manufacture and process products aiding the end-users to obtain healthy and convenience food.

• Kellogg Company

• Nestle SA

• Georgalos Hnos S.A.I.C.A.

• Cereales Pilar (READZY)

• Others

Key Highlights of the Report