Argentina Beer Market Report and Forecast 2025-2034

Argentina Beer Market Outlook

The Argentina beer market size reached approximately USD 4.2 billion in 2023. The market is projected to grow at a CAGR of 10.70% between 2024 and 2032, reaching a value of around USD 10.49 billion by 2032.

Key Takeaways 

• Argentina has a flourishing craft brewing environment, which is distinguished by its emphasis on innovation, creativity, and a dedication to artisanal craftsmanship.

• The climate and culinary traditions of Argentina, featuring barbecues and grilled meats, boost the beverage's appeal in the region.

• The shift towards premium and standard beer options reflects the evolving taste of consumers and their desire for unique and high-quality beer experiences.

Beer, the third most consumed beverage globally after water and tea, is gaining popularity among the young adult population of Argentina. With improving living standards of the population, the demand for beer as a mild alcoholic option is on the rise. The market is expected to grow further due to an increasing number of breweries and a consistent rise in demand for alcoholic beverages.

As per the Argentina beer market analysis, the premium beer category holds a significant share of the market. One of the main reasons behind the increasing popularity of premium beer is the growing interest in the art and craftsmanship of brewing. Consumers are becoming more knowledgeable about different beer styles, ingredients, and brewing techniques, and they seek beverages that offer a more complex and flavourful experience. Additionally, the rise of the food and beverage culture has also contributed to the demand for premium beer. Many consumers now view beer as a sophisticated beverage that can be paired with gourmet meals or enjoyed on its own as a standalone experience. 

Beer in Argentina is not just a beverage, it holds a significant cultural and social value. In 2021, Argentina witnessed a per capita beer consumption of 42.6 litres. This figure represents a notable increase of 9.65% compared to the previous year. Besides, the beer culture in Argentina goes beyond just consumption; it extends to the appreciation of the brewing process itself. Beer festivals and events are held throughout the year, showcasing the best of Argentinean brews, and providing a platform for brewers to showcase their craft, further contributing to the Argentina beer market growth.

Market Segmentation

“Argentina Beer Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Lager

• Ale

• Others

Market Breakup by Category

• Standard Beer

• Premium Beer

Market Breakup by Channel

• On Trade

• Off Trade

Competitive Landscape

The market players are focusing on product innovations and strategic marketing to improve brand awareness and increase their sales

• Diageo Plc

• Heineken NV

• AB InBev (Cervecería y Matería Quilmes)

• Bierhaus Brewing Co.

• EMBLA

• La Paloma Brewing Company

• Others

Key Highlights of the Report