Global Anthocyanin Market Report and Forecast 2024-2032

Global Anthocyanin Market Outlook

The global anthocyanin market is expected to grow at a CAGR of 4.30% between 2024 and 2032. Major market drivers are its functional properties such as an anti-cancer, anti-obesity, anti-inflammatory, anti-microbial, and anti-diabetic.

Key Trends in the Market

Anthocyanin is a chemical compound that belongs to the phenolic group and is responsible for imparting colour to the fruits and vegetables, among other products. A natural sun protectant they are useful in protecting the skin from ultraviolet damage. It is an antioxidant, possess anti-inflammatory properties, and protects the eyes from various damages including UV, glaucoma, and cataracts.

• Anthocyanin is commonly used in food products because of its health benefits and is also used in pharmaceuticals, which is increasing its demand ultimately helping in the growth of the overall market. Rising purchasing power of consumers has increased the consumption rate of anthocyanin-rich products, contributing to the growth of the anthocyanin market.

• People are becoming more health conscious and are adopting products that can proactively improve their health. Food items containing anthocyanin can help prevent health issues, act as an antioxidant, and reduce inflammation. Due to these reasons, consumption of food with anthocyanin is a key trend in the market.

• Although there are numerous health benefits of anthocyanin consumption, it has relatively low absorption rates after consumption, resulting in low bioavailability of beneficial compounds. New forms of anthocyanin and varied processing techniques are being investigated to develop forms of the compound that would provide maximum absorption.

• Microencapsulation of stabilised anthocyanin extracts enable their addition to food products in a more stable form. Microcapsules allow a lasting gastrointestinal retention time due to the improvement of the adhesive property in the mucus covering the intestinal epithelium.

• Coloured berries such as black elderberries, raspberries, and blueberries have high levels of anthocyanin present in them that give the fruits their distinctive colouring. Cherries, pomegranates, blood oranges, and black and red grapes also contain anthocyanin. Increasing consumption of coloured fruits and berries, particularly in smoothies, is another key trend in the anthocyanin market.

Market Analysis

Based on source, the market can be bifurcated into natural and synthetic. The natural segment is further subdivided into fruits, vegetables, legumes and cereal, and flowers. By applications, the market is categorised into food and beverages, personal care, pharmaceuticals, and animal feed. On the basis of region, the market is divided into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the key players in the global anthocyanin market covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

Market Share by Applications

Food and beverage applications hold a larger share of the market for anthocyanin because of the health benefits of anthocyanin and the natural colourations. It has anti-inflammatory, antidiabetic, antimicrobial, anticancer and anti-obesity effect helping consumers remain healthy and fit. It also prevents cardiovascular diseases that are widely prevalent among people and can result in severe complications.

Anthocyanin has no side effect and is non-toxic even if a person overconsumes it. As there is no health hazard in any case, anthocyanin can be easily used in food and beverage applications. Applications of anthocyanin in personal care products are expected to increase in the coming years, due to its anti-inflammatory and sun protection properties.

Market Share by Region

Asia Pacific is expected to have a sizable share in the global anthocyanin market because of the rising disposable income in countries in the region. More consumers are spending to purchase imported fruits and vegetables, and flavoured products that contain anthocyanin. With rising awareness of the health benefits of anthocyanin and its advantages as a natural colorant, the demand is expected to rise further in the Asia Pacific.

There are increasing investments and expansion by suppliers in the Asia Pacific. Countries such as India and Indonesia are significant importers of anthocyanin in the region. Meanwhile, Europe is a strong production base for anthocyanin, with countries such as France and Germany key exporters of anthocyanin.

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Key Highlights of the Report