Report Overview

The global anime market reached a value of approximately USD 31.62 billion in 2023. The market is projected to grow at a CAGR of 9.6% between 2024 and 2032, reaching a value of around USD 72.55 billion by 2032.

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

  • Anime is deeply connected with other segments like manga, character merchandise, and games.
  • According to industry reports, the demand for anime soared by 118% between 2020 and 2022, thereby propelling growth of the anime market.
  • In the coming years, heightened penetration of streaming services and the increasing media consumption are expected to favour the market.

Anime Market Regional Insights

North America Anime Market Opportunities

The market for anime is massive in North America, and an abundance of opportunities for merchandise as well as events is seen here. As the fan base increases, the need for collectibles, apparel, and themed experiences also increases, thus propelling the anime industry in North America. Events such as Anime Expo and Otakon attract thousands, and brands can thus engage with fans at a grassroots level. Again, with the streaming services increasing, niches are now easier accessible to wider varieties of titles, thus creating potential and contributing directly to the niche markets. Probably fan engagement and utilisation of various content will drive huge potential growth in the region.

Europe Anime Market Dynamics

One of the most important facets of the Europe anime market is that there is growing interrelation between local distribution companies and studios in Japan. Such interrelation makes dubbed and subtitled content more widespread and reaches more audience than would be allowed by exclusive localization. Companies such as Funimation and Wakanim expand a catalogue of content within both best-selling items and long-time lesser-known gems to maintain these varied tastes. Actually, the focus of localization not only increases viewership but also enhances the anime community across Europe in general, which creates market growth.

Asia Pacific Anime Market Trends

A significant trend in the Asia Pacific anime market is original content created specifically for online streaming platforms. There are indeed examples of such Netflix's heavily invested original animation products such as "Castlevania" and "Dota: Dragon's Blood," intended for distribution to local and foreign audiences. This will not only change the aesthetic of anime but also encourage the older studios to combine forces with new talent, which may even bring much innovation in storytelling and animation. Increased streaming will only further push demand to be made for unique and original anime content.

Latin America Anime Market Insights

The Latin America anime market is growing quite incredibly, with a benefit provided by the growth in the internet landscape and the rise of streaming services. Companies such as Crunchyroll have been significant, offering an extensive library of anime subtitled and dubbed in Spanish and Portuguese, thereby reaching the national market. Social media networks also contribute to community building and the promotion of anime culture, further energising demand. Anime conventions are also starting to emerge as events. Latin America is, therefore, positioned as a strategic market in the global anime inhdusty.

Middle East and Africa Anime Market Drivers

The key factors augmenting growth in the Middle East and Africa anime market include rising internet penetration, increased access to streaming platforms, and a growing youth demographic eager for diverse entertainment. This is further aided by cultural exchanges and localised content for increased appeal, for instance, with dubbing and subtitling of popular anime titles in platforms such as Netflix. In addition, anime conventions and fan communities are also booming, building a great culture around the medium. This confluence of factors propels the popularity of anime in the region.

Anime Market Report Snapshots

Anime Market Size

Anime Market Share

Anime Market Trends

Anime Market Growth

Anime Market Regional Analysis

Anime Companies

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2023, the market reached an approximate value of USD 31.62 billion.

The market is estimated to grow at a CAGR of 9.6% between 2024 and 2032.

The market is estimated to witness a healthy growth during 2024-2032 to reach around USD 72.55 billion by 2032.

The major factors driving the market growth are the rapid globalisation and growing popularity of J-pop, growth of the gaming and entertainment industry, and increasing influence of social media.

The key trends aiding the market include the advent of streaming services and the rapid technological advancements and integration of VR to create immersive experience for the audience.

The key regions are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The major revenue sources are television, movie, video, internet distribution, merchandising, and music, pachinko, and live entertainment.

The major players in the market are Aniplex of America, Inc., Bones, Inc., Crunchyroll, LLC, Kyoto Animation Co.,Ltd., MADHOUSE Inc., P.A.WORKS Co.,Ltd., Pierrot Co.,Ltd., STUDIO GHIBLI Inc., TOEI ANIMATION Co., Ltd., and VIZ Media, LLC, among others.

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