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Report Overview
The global anime market reached a value of approximately USD 31.62 billion in 2023. The market is projected to grow at a CAGR of 9.6% between 2024 and 2032, reaching a value of around USD 72.55 billion by 2032.
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
- Anime is deeply connected with other segments like manga, character merchandise, and games.
- According to industry reports, the demand for anime soared by 118% between 2020 and 2022, thereby propelling growth of the anime market.
- In the coming years, heightened penetration of streaming services and the increasing media consumption are expected to favour the market.
Anime Market Trends
Social media boosts anime popularity, prompting innovation and destination marketing among studios.
With the growing penetration of social media, anime series and games have gained substantial popularity, especially among Millennials and Gen Z. This is encouraging media houses and gaming studios to diversify their offerings and create unique experiences by leveraging advanced technologies like VR to meet evolving customer tastes. Factors such as these are thus propelling the various trends in the anime market.
Companies are also exploring the potential of anime for destination marketing, making use of different segments like fantasies, otaku, and the kidult segment to increase their revenue and expand customer base. Additionally, stakeholders are focusing on extending anime productions with new series in order to enhance customer engagement and develop the kidult segment.
Anime Market Report Snapshots
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2023, the market reached an approximate value of USD 31.62 billion.
The market is estimated to grow at a CAGR of 9.6% between 2024 and 2032.
The market is estimated to witness a healthy growth during 2024-2032 to reach around USD 72.55 billion by 2032.
The major factors driving the market growth are the rapid globalisation and growing popularity of J-pop, growth of the gaming and entertainment industry, and increasing influence of social media.
The key trends aiding the market include the advent of streaming services and the rapid technological advancements and integration of VR to create immersive experience for the audience.
The key regions are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The major revenue sources are television, movie, video, internet distribution, merchandising, and music, pachinko, and live entertainment.
The major players in the market are Aniplex of America, Inc., Bones, Inc., Crunchyroll, LLC, Kyoto Animation Co.,Ltd., MADHOUSE Inc., P.A.WORKS Co.,Ltd., Pierrot Co.,Ltd., STUDIO GHIBLI Inc., TOEI ANIMATION Co., Ltd., and VIZ Media, LLC, among others.
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