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Report Overview
The global anime market was valued to reach a market size of USD 34.66 Billion in 2024. The industry is expected to grow at a CAGR of 9.60% during the forecast period of 2025-2034.The growing global popularity of streaming platforms is one of the key drivers of the anime market, as it enables wider access to diverse anime content and expands international fanbases through localized dubbing and subtitles, thus aiding the market to attain a valuation of USD 86.68 Billion by 2034. The anime market size is witnessing significant growth, driven by the rising popularity of anime culture worldwide. The market's expansion is supported by a robust CAGR, as more people engage with anime through social media platforms. Community building efforts foster greater engagement, attracting a global audience. Merchandise sales also play a crucial role, with anime-related products becoming highly sought after. The industry's expansion is further accelerated by increasing demand for anime content and related products. As anime continues to captivate fans, both existing and new, the market growth shows no signs of slowing, making it a vibrant and dynamic sector with immense potential.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
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Anime is very closely related to other entertainment segments such as manga, character merchandise, and games, creating a strong ecosystem that drives mutual growth. Popular anime series often encourage manga adaptations, video games, and collectible merchandise, which enhances fan engagement. For example, franchises like Naruto and Attack on Titan generate a lot of revenue across these interconnected markets, thus boosting the growth of the Anime market.
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Increased streams and global fan engagement helped grow the demand for anime, according to industry reports that recorded a 118% increase in demand during 2020 and 2022. Major studios and streaming platforms like Crunchyroll and Netflix launched many popular series such as Demon Slayer and Jujutsu Kaisen on their platforms, paving a way for international accessibility.
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The proliferation of streaming services and increasing global media consumption are expected to further fuel the anime market. Hulu, Amazon Prime Video, and Funimation continue to invest in anime content, including original productions. With an increase in internet access across the globe, the popularity of anime is set to grow exponentially, reaching a diverse audience worldwide.
Compound Annual Growth Rate
Value in USD Billion
9.6%
2025-2034
Anime Market Outlook
*this image is indicative*
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| Global Anime Market Report Summary | Description | Value |
| Base Year | USD Billion | 2024 |
| Historical Period | USD Billion | 2018-2024 |
| Forecast Period | USD Billion | 2025-2034 |
| Market Size 2024 | USD Billion | 34.66 |
| Market Size 2034 | USD Billion | 86.68 |
| CAGR 2018-2024 | Percentage | XX% |
| CAGR 2025-2034 | Percentage | 9.60% |
| CAGR 2025-2034 - Market by Region | Asia Pacific | 11.1% |
| CAGR 2025-2034 - Market by Country | India | 12.7% |
| CAGR 2025-2034 - Market by Country | China | 10.6% |
| CAGR 2025-2034 - Market by Revenue Source | Internet Distribution | 10.8% |
| CAGR 2025-2034 - Market by Revenue Source | Video | 10.1% |
| Market Share by Country 2024 | Germany | 4.6% |
Anime Market Trends
Streaming platforms have significantly expanded anime's global reach, breaking down geographical barriers. As subscriptions to these services rise, anime's popularity continues to soar. Exclusive content and tailored shows have contributed to the anime's commercial success, with the genre increasingly becoming a mainstay in mainstream entertainment markets. These factors have collectively shaped the sustained growth and influence of anime worldwide.
Advancements in animation technology and animation techniques have greatly improved production quality, elevating viewer experiences. Emerging technologies like virtual reality (VR) and augmented reality (AR) are pushing boundaries, enabling more immersive storytelling. These innovations play a crucial role in the market's growth, captivating audiences with cutting-edge visual experiences and deepening engagement with anime content.
International collaborations between Japanese anime studios and Western production companies are helping bridge cultural gaps and expand storytelling styles. Hybrid projects that blend distinct cultural elements enrich the anime industry, enhancing the quality of content. These partnerships attract a broader global audience and drive the growth and expansion of anime within the entertainment industry, further solidifying its place in the global media landscape.
Video games inspired by anime are becoming lucrative revenue streams for the anime industry, enhancing audience engagement. As anime series gain popularity, gaming convergence is on the rise, with more video games drawing inspiration from anime narratives. This connection between anime and gaming not only diversifies revenue streams but also accelerates market growth, ensuring a bright future for the anime industry.
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Key Trends and Developments
Anime’s global growth is driven by streaming platform expansion, cross-industry collaborations, original content creation, and the rise of fan-driven conventions.
Expansion of Streaming Platforms
Streaming platforms have changed the face of the anime industry. Streaming services such as Netflix, Crunchyroll, and Funimation have invested heavily in anime and are producing original series like Yasuke and The Seven Deadly Sins. These services provide international releases at the same time, with multilingual dubbing and subtitles, which helps in increasing the global fan base. In addition, niche sites like VRV and HIDIVE serve only anime audiences, increasing viewership. Subscription models allow for steady cash inflow, and more anime would be created because of this factor. Since streaming is the preferred way to consume media content, studios are now in partnership with such platforms to find new markets and ensure their growth globally, thus augmenting the anime demand growth.
Cross-Industry Collaborations
Anime is increasingly invading mainstream culture through fashion, gaming, and entertainment partnerships. Luxury fashion houses like Louis Vuitton and the streetwear brand Uniqlo have made anime-based collections, combining anime with the global patterns of fashion. Other examples include franchises such as the popular video game series from Dragon Ball to One Piece, adding more visibility for the branding. Music artists also borrowed anime-inspired concepts for video and live performance visuals; these collaborations enhance anime in its revenue generation and enhance its cultural presence. By merging with global industries, anime has become a powerful cultural phenomenon that is recognized in fashion, gaming, and mainstream pop culture from what it once was as niche entertainment.
Rising Demand for Original Content
The anime industry is increasingly focusing on creating original content rather than just adapting manga or light novels. As compared with original anime series like Attack on Titan, Demon Slayer, and Cowboy Bebop, those adaptations also achieved global recognition because they developed fresh storylines and offered viewers different animation styles. Most people have an appetite to get something new and more uncontrolled in their narrative- hence, more captivating internationally. Original productions give producers some creative freedom that brings very different content offerings. Platforms such as Netflix and Amazon Prime Video invest in the original series of anime to exploit this popularity and demand. It's through these that the creativity continues expanding and markets are being enhanced, thereby boosting the anime market revenue.
Growth of Anime Conventions and Events
The Anime convention and fan event is fast becoming a giant driver for culture and economies worldwide within the global market for anime. Millions of fans attend Anime Expo, Japan Expo, and Comic-Con annually, which include cosplay competitions, merchandise exhibitions, and exclusive anime premieres. Conventions strengthen fan engagement and raise a lot of money from ticket sales, sponsorships, and product launches. In addition, they give opportunities to creators and studios to connect with fans directly, thereby ensuring loyalty and increasing brand visibility. With the rise of virtual events, even global restrictions couldn’t dampen anime’s fan-driven culture, cementing anime conventions as essential pillars of the industry’s growth worldwide.
Type Insights
The anime market is witnessing significant growth in various segments, with the merchandising segment gaining a substantial revenue share. The increasing popularity of anime has sparked demand for anime-related merchandise, including figures, clothing, and accessories. The anime culture has also fostered a community built around conventions and events, further driving sales. As a result, this segment is experiencing remarkable segmental growth as fans eagerly engage with products that represent their favourite anime. Merchandising has become an essential aspect of the market, extending beyond just content, and contributing to the overall market expansion.
The internet distribution segment is expanding rapidly, driven by the fastest CAGR in the anime market. The accessibility of anime through streaming platforms and online platforms has revolutionised content delivery, making it available to a global audience. The rise of digital content has also led to a surge in online shopping, where fans can easily access anime merchandise. The engagement between audiences and anime through digital means has accelerated the growth of this segment. Streaming and online platforms offer convenient access to anime content, further boosting the market’s expansion.
Genre Insights
The anime market is significantly influenced by its genres, with the action & adventure segment holding the largest revenue share. This genre appeals to diverse demographics, offering fast-paced storytelling and robust character development that maintains high viewer engagement. Streaming platforms have played a crucial role in expanding the accessibility of these genres, allowing for segment growth through compelling narratives and high-quality animation. The combination of action-driven plots and deep character arcs ensures a loyal fan base, making it a cornerstone of the anime market's success.
The sci-fi & fantasy segment is experiencing the fastest CAGR, driven by advancements in animation technology and immersive storytelling. This genre explores futuristic themes and fantastical worlds, captivating audiences with innovative narratives. The rise of streaming platforms has facilitated the global reach of these shows, while collaborations between anime studios and gaming companies are enhancing the genre's appeal. Additionally, cross-media adaptations further boost viewer engagement, making sci-fi & fantasy a rapidly growing segment in the anime market.
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Regional Insights
North America Anime Market Trends
North America is experiencing rapid growth in the anime market, driven by advancements in animation technology and improvements in production quality. The region is expected to witness one of the fastest CAGRs, as more anime content is being made accessible through various digital platforms. These platforms are improving the overall viewer experience, making anime more mainstream and increasing its fanbase. With its dynamic growth, North America continues to be a key player in the global anime market.
U.S. Anime Market Trends
The U.S. anime market is expanding at one of the fastest CAGRs, propelled by the growth of streaming platforms. These platforms offer diverse content variety, improving accessibility and audience reach. The market growth is driven by the increasing popularity of anime among younger audiences and the vast variety of anime genres, leading to a broader audience base. This expansion is marked by enhanced accessibility to anime content, which significantly improves the viewing experience.
Asia-Pacific Anime Market Trends
The Asia-Pacific anime market holds the largest revenue share globally, benefiting from rapid advancements in digital content and streaming services. With a strong presence of both local and international anime productions, the region is driving viewer engagement. The surge in mobile gaming and interactive content is expanding market opportunities, especially in countries like China, which is experiencing rapid expansion in its anime scene. Rising disposable incomes and diverse entertainment options contribute to the China anime market growth. Innovations such as virtual reality (VR) and augmented reality (AR) are further boosting audience reach. The region’s government support and its cultural exports are strengthening international collaborations and distribution, increasing its global appeal.
Japan Anime Market Trends
Japan, with its rich cultural heritage, has a dedicated fanbase that continues to support both traditional and innovative anime content. The Japanese anime market has seen significant growth, especially through international collaborations, which have increased its global accessibility. Japan's investment in technology, especially in digital streaming platforms, has elevated production quality, making anime a leading entertainment genre worldwide. This continued growth showcases Japan's strong position in shaping the future of anime on the global stage.
Europe Anime Market Trends
The European anime market is growing rapidly, recording one of the fastest CAGRs in the industry. The rise of Japanese pop culture, coupled with the growth of digital streaming platforms, has increased the anime visibility. Social media and fan communities have contributed to this growth, enhancing audience reach and engagement. Collaborations between anime production houses and European distributors have further amplified anime's presence in the region, helping it penetrate mainstream entertainment. Merchandise sales, themed events, and even educational sectors are capitalising on anime-inspired storytelling and artistic styles, creating a thriving ecosystem.
UK Anime Market Trends
The UK anime market is experiencing growth, marked by a significant CAGR due to the popularity of streaming platforms. Licensed distributions and streaming services are improving market appeal, making anime more accessible to a wider audience. As anime content continues to gain traction in the UK, more viewers are engaging with anime series and films, contributing to the steady rise of the market.
Germany Anime Market Trends
Germany anime market is characterised by strong online consumption, particularly in the action and adventure genres. Streaming services have become central to anime content consumption, driving viewer engagement. The growing anime culture in the country is supported by local conventions and events, which offer fans an opportunity to connect with their favourite anime shows and characters. As a result, Germany's anime market is seeing steady growth, bolstered by its dedicated fanbase and expanding access to anime content.
| CAGR 2025-2034 - Market by | Country |
| India | 12.7% |
| China | 10.6% |
| Canada | 8.9% |
| France | 7.5% |
| Italy | 6.7% |
| USA | XX% |
| UK | XX% |
| Germany | XX% |
| Japan | 6.6% |
| Australia | XX% |
| Saudi Arabia | XX% |
| Brazil | XX% |
| Mexico | XX% |
Key Anime Company Insights
To gain scalability in the global market, anime market players are leveraging digital platforms for wider distribution and enhancing production capabilities by collaborating with various international sources. They diversify their genre offerings, use advanced technologies like VR for greater immersion, and look for new revenue streams such as merchandise and gaming adaptations. Reaching out to international markets and enhancing engagement with the community can solidify the grip of these anime companies further, ensuring long-term growth in this dynamic and competitive landscape.
Aniplex of America, Inc.
Aniplex of America, based in Santa Monica, California, is a leading distributor of anime content. The company is known for producing and licensing popular series like Demon Slayer and Fate/Zero. Aniplex focuses on delivering high-quality animation experiences worldwide, while also being involved in soundtrack production and event organisation. Its strong partnership with other anime studios enhances its global reach and influence.
Bones, Inc.
Bones, Inc., located in Igusa, Suginami, Tokyo, is a prominent Japanese animation studio. Known for its work on high-profile anime like Fullmetal Alchemist and My Hero Academia, Bones excels in animation quality and storytelling. The studio's commitment to innovative techniques and diverse genres has earned it widespread recognition and a loyal fanbase, securing its place as one of the top anime production companies.
Crunchyroll, LLC
Crunchyroll, headquartered in San Francisco, California, is a leading streaming service for anime, manga, and drama. It offers a vast library of licensed content from Japan and beyond. Crunchyroll focuses on providing viewers with quick access to the latest episodes, simulcasts, and exclusive content. Its acquisition by Funimation has expanded its global presence, making it a key player in the anime industry.
Kyoto Animation Co., Ltd.
Kyoto Animation, based in Uji, Kyoto, is renowned for producing anime with a focus on emotional storytelling and high production values. Famous for series like Clannad and A Silent Voice, the studio is known for its meticulous animation and rich character development. Kyoto Animation is highly regarded for its commitment to quality and its unique artistic style, fostering a loyal following worldwide.
MADHOUSE Inc.
MADHOUSE, established in Tokyo, Japan, is a celebrated animation studio known for its diverse and high-quality productions. With a portfolio featuring One Punch Man, Hunter x Hunter, and Death Note, MADHOUSE has cemented its reputation for creating visually stunning and narrative-driven anime. The studio is also renowned for its collaborations with world-class directors and animators, pushing the boundaries of animation.
P.A. WORKS Co., Ltd.
P.A.WORKS, located in Toyama, Japan, is an animation studio known for its heartfelt and visually striking anime. Famous for works like Angel Beats! and Shirobako, P.A.WORKS focuses on blending realistic animation with compelling character-driven stories. The studio has built a strong reputation for creating original series that resonate emotionally with audiences, contributing to its growing success in the anime industry.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Key Anime Companies
Leading companies in the anime market are adapting to industry trends by diversifying content offerings, investing in digital platforms, and expanding global reach. By leveraging exclusive partnerships and improving production quality, these companies enhance their market share, staying ahead of competitors and capturing a larger audience in the growing anime market.
- Aniplex of America, Inc.
- Bones, Inc.
- Crunchyroll, LLC
- Kyoto Animation Co.,Ltd.
- MADHOUSE Inc.
- P.A. WORKS Co.,Ltd.
- Pierrot Co.,Ltd.
- STUDIO GHIBLI Inc.
- TOEI ANIMATION Co., Ltd.
- VIZ Media, LLC
- Production I.G, Inc.
- Bioworld Merchandising, Inc.
- Sunrise, Inc. (Bandai Namco Filmworks)
- Progressive Animation Works Co., Ltd. (PA Works)
- Good Smile Company, Inc.
- Discotek Media
- Sentai Holdings, LLC (AMC Networks)
- Ufotable Co., Ltd.
- Eleven Arts
- Atomic Flare
Recent Developments
- During its CES press conference in January 2025, Sony Group Corporation revealed that Crunchyroll would be releasing Crunchyroll Manga, a new digital manga app, later this year. With intentions to support web browsers in the future, this software will be a premium add-on for Crunchyroll customers and be accessible as a stand-alone app on iOS and Android.
- During its panel at Otakon, an annual three-day anime convention and live stream event, in August 2024, Discotek Media announced 25 new future releases. The conference highlighted a varied array of anime and tokusatsu titles, further expanding the selection available to American consumers. This includes popular series like Digimon and Lupin III, as well as more specialized offerings like Kiss×sis and other tokusatsu movies.
- Bioworld Merchandising, Inc. announced in July 2024 that it had acquired Packed Party, a Texas-based company that specialized in party and lifestyle accessories. By utilizing Bioworld's global reach and infrastructure to increase Packed Party's distribution channels and product options, this relationship is anticipated to improve product innovation and growth for both businesses.
- In November 2023, Sunrise, Inc. (Bandai Namco Filmworks), Japan's entertainment powerhouse, and Atlas V, a well-known immersive studio, joined forces to develop and launch a full-length VR anime for the franchise Gundam. This new anime will be a feature-length VR project for Meta Quest.
- In November 2023, Crunchyroll and Crocs partnered up to develop a line of shoes inspired by the well-liked Shonen Jump series JUJUTSU KAISEN. The shoe collection included three limited-edition shoe models and JibbitzTM charms. The Gojo Clog with Hollow Purple highlights and the JUJUTSU KAISEN Classic Slide will be the two adult designs. There will be children's sizes available for the Yuji Clog.
Global Anime Market Report Segmentation
The global anime market report forecasts revenue growth across global, regional, and country levels, analyzing technology trends in various sub-segments from 2025 to 2034. This study includes segmentation based on type, genre, and region, providing insights into the market's evolving dynamics. It highlights the growth potential in different regions and the impact of emerging technology trends on the market.
Type Outlook (Revenue, Billion, 2025-2034)
- T.V.
- Movie
- Video
- Internet Distribution
- Merchandising
- Music
- Pachinko
- Live Entertainment
Genre Outlook (Revenue, Billion, 2025-2034)
- Action & Adventure
- Sci-Fi & Fantasy
- Romance & Drama
- Sports
- Others
Region Outlook (Revenue, Billion, 2025-2034)
- North America
- United States of America
- Canada
- Europe
- United Kingdom
- Germany
- France
- Italy
- Others
- Asia Pacific
- China
- Japan
- India
- ASEAN
- Australia
- Others
- Latin America
- Brazil
- Argentina
- Mexico
- Others
- Middle East and Africa
- Saudi Arabia
- United Arab Emirates
- Nigeria
- South Africa
- Others
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2024, the market reached an approximate value of USD 34.66 Billion.
The anime market is assessed to grow at a CAGR of 9.60% between 2025 and 2034.
The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of around USD 86.68 Billion by 2034.
The major factors driving the market growth are the rapid globalisation and growing popularity of J-pop, growth of the gaming and entertainment industry, and increasing influence of social media.
The advent of streaming services is the key trend of the anime market.
The key regions are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The major type are t.v., movie, video, internet distribution, merchandising, and music, pachinko, and live entertainment.
The major players in the market are Aniplex of America, Inc., Bones, Inc., Crunchyroll, LLC, Kyoto Animation Co.,Ltd., MADHOUSE Inc., P.A.WORKS Co.,Ltd., Pierrot Co.,Ltd., STUDIO GHIBLI Inc., TOEI ANIMATION Co., Ltd., VIZ Media, LLC, Production I.G, Inc., Bioworld Merchandising, Inc., Sunrise, Inc. (Bandai Namco Filmworks), Progressive Animation Works Co., Ltd. (PA Works), Good Smile Company, Inc., Discotek Media, Sentai Holdings, LLC (AMC Networks), Ufotable Co., Ltd., Eleven Arts, and Atomic Flare, among others.
Based on region, Japan accounts for the largest market share due to its dedicated fanbase that continues to support both traditional and innovative anime content.
The anime market offers a detailed analysis of the market based on genre, type, and region.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by Genre |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
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- 8 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- License Upgrade
- Free Analyst Hours - 80 Hours
- Power BI Dashboards
Enterprise Bundle
Number of Reports: 10
35%
tax inclusive*
- 10 Reports Included
- Life Time Acess
- Analyst Support Related to Report
- PDF Version of the Report
- Complimentary Excel Data Set
- Free Analyst Hours - 50 Hours
- Free 1 Month Subscription to Trade Data Base
- 1 Month Subscription to Price Database (Chemicals only)
- License Upgrade
- Power BI Dashboards
- Free Analyst Hours - 100 Hours
How To Order
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Strategic Solutions for Informed Decision-Making
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
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Industry Statistics
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Procurement Insights
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Consumer Insights
Our Offices
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City,1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
United States
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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