Global Anime Market Size, Share and Growth Analysis Report - Forecast Trends and Outlook (2024-2032)

Anime Market Trends

Social media boosts anime popularity, prompting innovation and destination marketing among studios.

With the growing penetration of social media, anime series and games have gained substantial popularity, especially among Millennials and Gen Z. This is encouraging media houses and gaming studios to diversify their offerings and create unique experiences by leveraging advanced technologies like VR to meet evolving customer tastes. Factors such as these are thus propelling the various trends in the anime market.

Companies are also exploring the potential of anime for destination marketing, making use of different segments like fantasies, otaku, and the kidult segment to increase their revenue and expand customer base. Additionally, stakeholders are focusing on extending anime productions with new series in order to enhance customer engagement and develop the kidult segment.

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Industry News

October 2023

Two subsidiaries of Sony Pictures Entertainment Inc., Crunchyroll and GSN, entered into a partnership to launch 24X7 anime streaming channels on Amazon Freevee, the Roku Channel, Vizio WatchFree+, and LG Channels.

August 2022

Netflix, Inc. partnered with Nippon TV, a Japan-based entertainment company, under which the later licensed 13 of its most popular anime titles to be streamed non-exclusively on the former’s platform in select global markets.

Historical Market Analysis

Historically, the global market for anime faced several challenges: it had only a few distribution channels, faced cultural barriers, and suffered from piracy. Since most titles could not be localised, they could reach very few international audiences, impeding the anime demand. The companies that rose above these problems are the major players Funimation and Crunchyroll, who were willing to invest in greater dubbing and subtitling to make their contents more accessible and later integrate these contents into various types of streaming platforms to make distribution more widespread. Moreover, the fight against piracy, such as streaming portals accessible over the internet, preserved much of the revenue. Hence, such measures have greatly increased the reach and popularity of anime worldwide.

Opportunities in the Anime Market

Expanding partnerships with streaming and gaming companies can significantly enhance audience reach and engagement.

Expanding relationships with streaming platforms and gaming firms is a significant opportunity for market participants. Collaborating to create exclusive anime material suited for gaming adaptations can appeal to both anime fans and gamers, increasing the audience, thus boosting the anime market opportunities. Additionally, breaking into emerging nations with expanding internet access, such as Southeast Asia and Africa, has the potential to enhance viewership and revenue. Companies can efficiently reach younger populations by utilising social media and digital marketing tactics, which fosters community participation and drives demand for anime-related products and activities.

Market Dynamics

Virtual reality is gaining popularity, enhancing fan engagement and creating immersive anime experiences.

One of the newer technologies sweeping into the anime ecosystem is that of virtual reality. Virtually, fan experiences can hold fans about anime worlds, thus increasing engagement and interactivity. Firms are already researching VR adaptations of popular series so that fans can engage with characters and settings inside a 360-degree environment, opening up new anime market opportunities and trends. This approach brings in not only savvy audiences about technology but also avenues for further revenue through the content and experiences through VR. In the future years, technological advancements will be witnessing VR contributing to the shape of the future of anime entertainment.

Growth Drivers

Japan's anime industry thrives, fueled by manga inspiration and global streaming platform growth.

Japan is an established stronghold for animation, with well over 600 studios spread around the nation and over 500 alone within Tokyo. The rich cultural heritage of manga continues to feed inspiration in what is almost a constant production line for a new generation of artists; expansion in anime programming on television has been surprisingly large. This growth has primarily been driven by streaming sites like Netflix, which boast very large libraries of everything from diverse anime to films and documentaries, thus pushing the growth of anime market globally. Genres include action-based adventure stories as well as inspirational ones and offbeat comedies. Anime caters to different segments. This fusion has made the world witness the rise of anime as a global phenomenon that pushes the market forward, creating enjoyable experiences for viewers in nearly every corner of the globe.

Market Restraints

Limited localization, piracy, cultural barriers, and economic fluctuations are hindering anime market growth.

There are many factors that threaten the growth of the market. Since local content is scarce, it might alienate viewers outside of Japan, affecting its wider acceptance, thereby leading to anime market challenges. Copyright issues and piracy might also lead to loss of revenue, thus being able to capitalise on the creators' and distributors' efforts. Cultural barriers also might not allow some viewers to appreciate the medium fully. Also, the flood of streaming sites means fighting for viewership, hence the dilution of quality in the content. The last factor relates to economic fluctuations, which affect consumer spending on anime-related products and services, thus influencing the overall growth rate.

Anime Industry Segmentation

“Anime Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

On the basis of revenue source, the market can be divided into the following:

• Television
• Movie
• Video
• Internet Distribution
• Merchandising
• Music
• Pachinko
• Live Entertainment

Based on region, the market can be segregated into:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Anime Market Share

By Revenue Source Analysis

Diverse revenue sources enhance anime's visibility, accessibility, and engagement, driving overall market demand significantly.

Regular coverage through television broadcasts, bringing new audiences, builds interest and boosts the demand for anime globally. Films, especially theatrical runs, have an event experience type that helps raise the profile of anime. As per anime market analysis, sales and rental video distribution in the home encourages repeat viewership and loyalty. Internet-based distribution through streaming further increases the global level of viewership. Merchandising popular titles maximises and boosts fan engagement with additional revenue. Anime music and themes are an attraction to fans and can help generate cross-promotional opportunities. Pachinko also uses anime themes, tapping into gaming culture. In the last event, live entertainment events create a community which fosters demand and excitement for the medium.

Anime Market Regional Insights

North America Anime Market Opportunities

The market for anime is massive in North America, and an abundance of opportunities for merchandise as well as events is seen here. As the fan base increases, the need for collectibles, apparel, and themed experiences also increases, thus propelling the anime industry in North America. Events such as Anime Expo and Otakon attract thousands, and brands can thus engage with fans at a grassroots level. Again, with the streaming services increasing, niches are now easier accessible to wider varieties of titles, thus creating potential and contributing directly to the niche markets. Probably fan engagement and utilisation of various content will drive huge potential growth in the region.

Europe Anime Market Dynamics

One of the most important facets of the Europe anime market is that there is growing interrelation between local distribution companies and studios in Japan. Such interrelation makes dubbed and subtitled content more widespread and reaches more audience than would be allowed by exclusive localization. Companies such as Funimation and Wakanim expand a catalogue of content within both best-selling items and long-time lesser-known gems to maintain these varied tastes. Actually, the focus of localization not only increases viewership but also enhances the anime community across Europe in general, which creates market growth.

Asia Pacific Anime Market Trends

A significant trend in the Asia Pacific anime market is original content created specifically for online streaming platforms. There are indeed examples of such Netflix's heavily invested original animation products such as "Castlevania" and "Dota: Dragon's Blood," intended for distribution to local and foreign audiences. This will not only change the aesthetic of anime but also encourage the older studios to combine forces with new talent, which may even bring much innovation in storytelling and animation. Increased streaming will only further push demand to be made for unique and original anime content.

Latin America Anime Market Insights

The Latin America anime market is growing quite incredibly, with a benefit provided by the growth in the internet landscape and the rise of streaming services. Companies such as Crunchyroll have been significant, offering an extensive library of anime subtitled and dubbed in Spanish and Portuguese, thereby reaching the national market. Social media networks also contribute to community building and the promotion of anime culture, further energising demand. Anime conventions are also starting to emerge as events. Latin America is, therefore, positioned as a strategic market in the global anime inhdusty.

Middle East and Africa Anime Market Drivers

The key factors augmenting growth in the Middle East and Africa anime market include rising internet penetration, increased access to streaming platforms, and a growing youth demographic eager for diverse entertainment. This is further aided by cultural exchanges and localised content for increased appeal, for instance, with dubbing and subtitling of popular anime titles in platforms such as Netflix. In addition, anime conventions and fan communities are also booming, building a great culture around the medium. This confluence of factors propels the popularity of anime in the region.

Competitive Landscape

To gain scalability in the global market, anime market players are leveraging digital platforms for wider distribution and enhancing production capabilities by collaborating with various international sources. They diversify their genre offerings, use advanced technologies like VR for greater immersion, and look for new revenue streams such as merchandise and gaming adaptations. Reaching out to international markets and enhancing engagement with the community can solidify the grip of these anime companies further, ensuring long-term growth in this dynamic and competitive landscape.

Key Market Players

Key industry leaders in this market are:

Established as an affiliate company of the Japanese anime content producer, distributor, and music production company Aniplex Inc., Aniplex of America is considered one of the most acclaimed anime content producers and distributors in Japan. It also supports music production, adding to its entertainment capabilities.

Founded in 1998, Bones, Inc. is a Japanese animation studio known for producing well-liked series such as Wolf's Rain, No. 6, RahXephon, and Scrapped Princess. The studio has received wide acclaim for the unique style of animation and storytelling.

Crunchyroll, LLC is an independent joint venture between Sony Pictures Entertainment and Aniplex, affiliates of Sony Group Corporation. With a focus on streaming anime, it streams the biggest anime library and other related content to global viewers.

Kyoto Animation Co., Ltd. is a Japanese publishing and animation light novel company established in 1985. It was known for the many quality productions that the company received, some of which include K-On! series in 2009 and Violet Evergarden in 2018.

Other players operating in the anime market are MADHOUSE Inc., P.A.WORKS Co.,Ltd., Pierrot Co.,Ltd., STUDIO GHIBLI Inc., TOEI ANIMATION Co., Ltd., and VIZ Media, LLC, among others.

Recent Developments

November 2023

Sunrise, Inc. (Bandai Namco Filmworks), Japan's entertainment powerhouse, and Atlas V, a well-known immersive studio, joined forces to develop and launch a full-length VR anime for the franchise Gundam.

November 2023

Crunchyroll (Sony Pictures Entertainment Inc.) entered into a partnership with Crocs to introduce its limited-edition footwear collection inspired by the Shonen Jump manga JUJUTSU KAISEN.

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