Global Amaranth Market Report and Forecast 2024-2032

Global Amaranth Market Outlook

The global amaranth market size is assessed to grow in the forecast period of 2024-2032 at a CAGR of 11.10%. The market growth is being driven by the thriving food and beverage industry and increasing use of natural ingredients in personal care products.

Amaranth products have a number of health advantages that are beneficial to ageing people. As a result, the amaranth market demand is anticipated to grow over the projected period due to the increasing elderly population as well as the rising popularity of vegan food. In the coming years, the market for amaranth is expected to expand due to rising consumer interest in leading a healthy lifestyle and increasing use of essential oils in the beauty industry.

Organic products are becoming more popular as a result of changing consumer preferences, growing environmental awareness, and increasing knowledge of harmful effects of chemicals. The rising popularity of organic products is anticipated to surge the demand for organic amaranth in the forecast period.

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Health Benefits of Amaranth and Applications in Personal Care to Drive the Amaranth Market Growth

Amaranth grain is a pseudocereal, essentially a seed, rich in protein containing all nine essential amino acids, manganese, magnesium, phosphorus, vitamins A and C, iron, fibre and antioxidants. While amaranth is native to Mesoamerica, it is also cultivated in India, China, and in countries in Southeast Asia, West Africa and the Caribbean. Amaranth has been associated with several health benefits, such as decreased inflammation, lower cholesterol levels, improved weight loss, and enhanced brain function.

Celiac disease, a widely known, serious autoimmune illness, affects genetically predisposed individuals. In people suffering from this ailment, gluten ingestion causes damage to the small intestine. Nearly 1% of all people are affected by Celiac disease across the globe. Amaranth seed, being gluten-free, may be a nutritious alternative for individuals suffering from this kind of food allergy. Amaranth flour is used to make bread, cakes, muffins, pancakes, cookies, dumplings, crepes, noodles, pastas, and crackers. The amaranth market is expected to be driven by health-conscious consumers looking for healthier, nutritious and gluten-free food alternatives. North America, Europe and the Asia Pacific are expected to be key markets for amaranth.

With squalene and omega-3, -6 and -9 fatty acids, amaranth oil is believed to give antioxidant, anti-inflammatory and anti-ageing benefits. Its application to the skin is considered beneficial. Greater demand for amaranth oil is likely to arise from the personal care sector, for the production of natural ingredient based cosmetic products.

The versatility of amaranth, which can be used as a grain as well as vegetable, is augmenting the growth of the amaranth market. Amaranth leaves, freshly picked, are generally consumed in salads or blanched, steamed, boiled, fried, and mixed with meat, fish, cucurbit seeds, groundnut, or palm oil. Cooked amaranth green leaves may be consumed as a side dish or added to soups. Both amaranth seeds and leaves are also used to prepare recipes for babies and toddlers. As a snack, amaranth seed is popular in Mexico; it is at times mixed with puffed rice or chocolate. Such snacks are gaining popularity in regions of North America and Europe.

Small Farmers Could Benefit Economically from Amaranth Cultivation

Amaranth is very adaptable to hostile growing conditions, is drought and heat resistant, not normally infested by disease, and one of the easiest crops to grow in limited areas. It holds substantial potential as a cash crop and can be exported or sold in domestic markets, which is further bolstering the amaranth market.

In southern parts of India, such as Kerala and regions of Tamil Nadu, Andhra Pradesh and Karnataka, amaranth is well-consumed, and people appreciate its nutritional value of the vegetable. In such regions, it may be easier to sell the produce. If sale of produce is locally assured, amaranth farming could offer farmers a decent income.

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Amaranth Definition and Global Amaranth Market Segmentation

Amaranth refers to a variety of short-lived species of plants cultivated chiefly as pseudocereals and leafy vegetables. It is a native species of South America's Andean region, which includes Argentina, Peru, and Bolivia. The plant's leaves are widely utilised in countries all over Africa and the Caribbean as well as in India and China.

In India, amaranth grains are commonly called Rajgira, Rajagra or Ramdana. In the southern parts of India, amaranth leaves are commonly consumed as leafy green vegetables. These leaves are high in iron and calcium and contain trace minerals.

By product, the market is segmented into:

• Amaranth Seeds

• Amaranth Oil

• Amaranth Leaves

• Amaranth Flour

By application, the market is classified into:

• Food and Beverage 

• Pharmaceutical

• Personal Care

• Others

By region, the market is categorised into:

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

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Key Players in the Global Amaranth Market

The report presents a detailed analysis of the following key players in the market, looking into their capacity, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

• Flaveko Trade spol. s.r.o.

• Nature Bio-Foods Ltd

• A.G.Industries

• Hometown Food Company

• Rusoliva 

• DK MASS sro

• FLAVEX Naturextrakte GmbH 

• Proderna Biotech Pvt Ltd

• Kilaru Naturals Private Limited

• Organic Products India

• Others

The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

Key Highlights of the Report