Global Alfalfa Grass Powder Market Report and Forecast 2024-2032

Global Alfalfa Grass Powder Market Outlook

The global alfalfa grass powder market is expected to grow in the forecast period of 2024-2032 at a CAGR of 5.20%.

Increasing Consumption of Alfalfa Grass Powder as a Herbal Supplement Augmenting the Market Growth

The market growth of alfalfa grass powder can be attributed to the growing trend of health and wellness. The increasing consumption of herbal supplements to boost holistic wellbeing is leading to a surge in demand for herbal supplements made up of alfalfa grass powder. As the popularity of Ayurveda is surging in both India and developed countries, the demand for alfalfa grass powder in herbal supplements is significantly growing, which is augmenting the industry growth. Furthermore, the increasing incorporation of alfalfa grass powder in processed food and beverages to boost their nutritional component is strengthening the industry growth.

Read more about this report - REQUEST FREE SAMPLE COPY IN PDF

The expansion of distribution channels of alfalfa grass powder is bolstering the market growth. With the growing penetration of supermarkets and hypermarkets, speciality stores, and convenience stores, the availability of alfalfa grass powder is surging, thus adding to the market growth. The growing popularity of e-commerce platforms, such as Walmart and Amazon, especially in developing countries, is increasing the accessibility of alfalfa grass powder and its diverse products, which is providing further impetus to the growth of the market.

Alfalfa Grass Powder: Market Segmentation

Alfalfa grass powder is a powdered form of alfalfa grass that contains numerous essential nutrients. It is a rich source of vitamins A, E, K, and C, potassium, iron, phosphorous, and calcium, among others. It is typically consumed to prevent and control various health-related issues like diabetes, high cholesterol, indigestion, and heart issues, among others.

Read more about this report - REQUEST FREE SAMPLE COPY IN PDF

The major types of alfalfa grass powder are:

• Organic
• Conventional

The market can be broadly categorised on the basis of its applications into:

• Functional Foods and Beverages
• Dietary Supplements
• Others

The EMR report looks into the regional markets of alfalfa grass powder like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

Increasing Demand for Healthy Food to Invigorate the Market for Alfalfa Grass Powder

The growing demand for immunity-boosting food, in the aftermath of the COVID-19 crisis, is surging the consumption of alfalfa grass powder, which is invigorating the growth of the market. As alfalfa grass powder contains various essential nutrients, it is increasingly preferred as a substitute for animal-based products by the growing vegan population, thereby fuelling the growth of the market. Moreover, the growing demand for clean-labelled products by health and environmentally-conscious consumers is surging the use of organic alfalfa grass powder, hence propelling the market growth.

Read more about this report - REQUEST FREE SAMPLE COPY IN PDF

The increasing research activities to determine the potential of alfalfa grass powder as a preventative measure and cholesterol-lowering agent are expected to drive the market growth. As the focus on the consumption of green food for healthy skin is increasing, alfalfa grass powder is extensively consumed to enhance skin texture and promote hair growth. In addition, various clinical studies are initiated to determine the efficacy of alfalfa grass powder for the treatment of diseases, such as rheumatoid arthritis and osteoarthritis, which is anticipated to drive the growth of the industry.

Key Industry Players in the Global Alfalfa Grass Powder Market

The report presents a detailed analysis of the following key players in the global alfalfa grass powder market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

• Nature's Power Nutraceuticals Corp. (NP Nutra)
• Nutrient Innovations, Inc.
• goIndiaOrganic
• NOW Health Group, Inc.
• BareOrganics, LLC
• Mountain Rose Herbs
• Isha agro developers pvt ltd (herbal hills)
• Others

The comprehensive report looks into the macro and micro aspects of the industry. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

Key Highlights of the Report