Global Alcoholic Tea Market Report and Forecast 2024-2032

Global Alcoholic Tea Market Outlook

The global alcoholic tea market is being driven by the rising retail alcoholic beverage industry, which reached a value of about USD 1.40 trillion in 2023. The alcoholic tea industry is also catalysed by the growth of the RTD alcoholic beverage market, which is expected to grow at a CAGR of 7% in the forecast period of 2024-2032.

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Increasing Demand for Alcoholic Iced Tea Cocktails to Augment the Industry Growth

The growing preference for alcoholic iced tea, particularly among millennials, is driving the growth of the global alcoholic tea industry. This is supported by the growing demand for tea-infused cocktails, which are gaining popularity for their island-inspired flavours with a crisp, clear taste of premium tea on the backdrop. Region-wise, Canada, with a progressive tea-drinking population, is significantly contributing to the growth of the alcoholic tea industry. Other developed regions like the United States and the United Kingdom are also aiding the industry growth. Meanwhile, the presence of a large population and escalating consumer disposable incomes in India and China are expected to provide enhanced growth opportunities for the market expansion in the forecast period.

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Alcoholic Tea: Market Segmentation

Alcoholic tea is a kind of beverage prepared by mixing tea and alcohol in specific amounts. These drinks are the perfect way to blend cocktail with tea and can be quickly customised by choosing one type of tea or another. These are available in several different varieties, ranging from boozy sweet teas to fancy little tea martinis.

Based on flavour, the market is divided into:

• Gin
• Vodka
• Bourbon
• Rum
• Irish Cream
• Others

Based on base, the industry can be segmented into:

• Berries
• Lime
• Cucumber
• Peach
• Mint
• Coconut
• Mango
• Sweet Apricot
• Others

Based on end use, the industry is segmented into:

• Retail
• Industrial

The regional markets for the product include North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

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New Innovations and Product Diversification to Boost the Demand for Alcoholic Tea

Millennials are looking for innovation and variety when it comes to current tea offerings and beverages. The launch of new flavours and diversification of product range by the manufacturers are pushing the growth of the alcoholic tea industry globally. This is backed by the growing investments in research and development activities and the advancements in the food and beverage sector. Other factors like the growing disposable incomes, rising living standards, and the thriving retail sector are further propelling the industry growth. The growing brand awareness among the millennials and their interest towards health and wellness is expected to further drive the industry growth. The manufacturers are developing whole food and healthy offerings, accompanied by a great taste, to grab consumer attention, which will significantly contribute to the industry growth in the forecast period.

Key Industry Players in the Global Alcoholic Tea Market

The report gives a detailed analysis of the following key players in the global alcoholic tea market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• Red Diamond, Inc.
• Tea Venture Limited
• MB-Holding GmbH & Co. KG
• Noveltea
• Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

Key Highlights of the Report