Global Air Fryer Market Outlook Report - Size, Share Analysis and Forecast (2024-2032)

Global Air Fryer Market Size

The global air fryer market size attained a value of USD 1,020.34 million in 2023. The market is further expected to grow at a CAGR of 7% between 2024 and 2032, to reach a value of USD 1,875.85 million by 2032.

Key Takeaways

• Increasing inclination towards health and fitness globally is expected to contribute to the market growth of air fryers.

• Reportedly, sales of air fryers in the US rose to over USD 1 billion in 2021 and 36% of Americans owned air fryers during the COVID-19 pandemic.

• With rising concerns regarding soaring energy prices, the adoption of air fryers is likely to rise in households as they require 800-1800 watts of energy.

An air fryer is an airtight electrical device which is used for frying food using hot air with a low amount of oil. A popular cooking appliance, it contains a fan which blows hot air at high speeds, facilitating deep frying of food items such as potatoes, chicken, fish, and frozen foods.

The air fryer market expansion is being driven by rapid innovations in cooking technologies, the launch of new kitchen appliances, and innovations in appliance manufacturing processes. With rising disposable incomes, changes in lifestyle, and the emergence of healthy food alternatives, people are switching towards cooking meals at home, which is expected to drive the market for air fryers forward in the coming years.

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Key Trends and Developments

Increasing inclination towards health and fitness; benefits of convenience and satisfaction; increase in establishment of hotels and restaurants; and growing popularity of online distribution channels are the major trends impacting the air fryer market growth.

Global Air Fryer Market Trends

Many hotels and restaurants are incorporating air fryers into their kitchens to diversify their menus and offer healthier cooking options to customers. By adding air-fried dishes to their menus, establishments can cater to the growing demand for healthier food choices among consumers. This is expected to lead to the air fryer market expansion in the forecast period.

Air fryers are versatile cooking appliances that can be used to prepare a wide variety of dishes, including appetisers, entrees, and even desserts. Hotel and restaurant chefs appreciate the flexibility offered by air fryers, as they can experiment with different recipes and create innovative dishes to appeal to their clientele.

Online distribution channels offer unparalleled accessibility and convenience to consumers, allowing them to browse and purchase air fryers from the comfort of their homes. This convenience factor eliminates the need for physical store visits and allows consumers to make purchases at any time, contributing to increased demand.

Moreover, online platforms provide a vast array of air fryer models from various brands, offering consumers a wider selection to choose from compared to traditional brick-and-mortar stores. This extensive product range allows consumers to find air fryers that best suit their needs in terms of features, capacity, price range, and design preferences.

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Global Air Fryer Market Trends

The global air fryer market is rapidly expanding as consumers shift towards healthier cooking alternatives. Market share growth is driven by increasing demand for oil-free, quick-cooking solutions, offering convenience and better nutrition. Major players like Philips, Ninja, and Cosori are leading the market with innovative models featuring digital controls and multifunctional capabilities. Air fryers are popular among health-conscious households and busy professionals who value time-efficient, versatile appliances. Technological advancements such as smart connectivity and rapid air circulation technology are enhancing user experience. The market's growth is further fueled by rising awareness of low-fat cooking, making air fryers a preferred kitchen gadget. Explore more about air fryer trends and competitive market share.

Global Air Fryer Industry Segmentation

“Global Air Fryer Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Digital air fryers are expected to constitute a major portion of the global air fryer market share in upcoming years

Digital air fryers project accurate numbers on the display screen, which enables precise temperature control and time, leading to better frying. Multiple pre-settings, along with smart functions, such as shake reminder, warm-up, and Wi-Fi and Bluetooth connectivity, enable quicker and more efficient frying.

Moreover, technological advancements in digital air fryers, such as support for smartphone connectivity, are further propelling the global air fryer market growth. Further, digital air fryers are considered more elegant, which makes them aesthetically appealing.

Manual air fryers are straightforward to use with basic controls and settings. They are generally more affordable and are perceived as more durable and reliable in the long run.

Households are expected to emerge as leading end-users of global air fryer market.

The household sector accounts for a significant share of the market. This can be attributed to rising awareness about the product, increasing disposable income, and rapid market penetration across urban homes. In addition, air fryers occupy less space as compared to heavy appliances and are energy efficient.

In this regard, the growing need to reduce electricity bills, coupled with the demand for quick and easy cooking processes, is expected to provide impetus to the air fryer market growth over the forecast period. The growing popularity of frozen foods is also supporting the household end uses of air fryers, particularly expanding the market share of air fryers in the USA due to their preference for a variety of frozen foods.

As health and safety regulations become increasingly stringent in the food service industry, commercial establishments must adhere to strict guidelines for food preparation and handling. Air fryers offer a safer cooking method compared to deep frying, reducing the risk of accidents, burns, and fire hazards in busy kitchen environments.

Competitive Landscape

Major market players are investing in research and development of innovative air fryers to meet evolving customer demands

Other market players include Havells India Ltd., TTK Prestige Ltd., NuWave, LLC., Faber S.p.A, United Gain Limited, and Corelle Brands LLC (Instant), among others.

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Global Air Fryer Market Regional Analysis

The Asia Pacific region is expected to dominate the market in the coming years. This can be attributed to increasing consumer interest in cooking healthier food items, which is spurred by changes in flavours of people’s traditional dishes and rising health consciousness among people.

In Europe, stringent regulations surrounding manufacturers of air fryers are expected to drive changes in the manufacturing of kitchen appliances, which is likely to drive the global air fryer market growth in the coming years.

In North America, the United States is expected to witness a surge in demand for air fryers, which is driven by the trend of healthier lifestyles and the convenience provided by air frying technology. With increasing priority being attached to home cooked meals, the market is expected to grow significantly in the forecast period.

Key Highlights of the Report

Air Fryer Market Report Snapshots

Air Fryer Market Size

Air Fryer Market Trends

Air Fryer Companies

Air Fryer Market Regional Analysis