The global air freshener market was valued at USD 13.33 Billion in 2025. It is expected to grow at a CAGR of 2.80% from 2026 to 2035, reaching approximately USD 17.57 Billion by 2035, as air fresheners, with their wide range of fragrances, enhance the atmosphere of homes, offices, and public spaces, fostering a welcoming and relaxing environment.
Base Year
Historical Period
Forecast Period
In 2022, global motor vehicle production reached 85.4 million units. This increase in automobile demand is driving the growth of the air freshener market, as consumers look to enhance their in-car experience. The rising number of vehicles on the road has resulted in a greater need for air fresheners that enhance air quality and offer appealing fragrances, prompting manufacturers to introduce a variety of portable options.
According to Invest India, the government’s 11.1% increase in capital expenditure to USD 133 billion for fiscal year 2024-25 is expected to benefit the air freshener market. As urbanisation and infrastructure projects grow, the demand for air fresheners will rise to improve indoor air quality in newly developed spaces. With more homes being built, consumers will increasingly seek air fresheners to create pleasant environments, address air pollution, and ensure healthier living conditions in these newly constructed areas.
According to the Australian Bureau of Statistics (ABS, 2024), 44,853 dwellings, including 28,228 private new houses, were completed in the June quarter of 2024. This increase in new homes is expected to drive demand for air fresheners, as homeowners seek to improve indoor air quality, eliminate odours, and create more comfortable living environments in their newly built properties.
Compound Annual Growth Rate
2.8%
Value in USD Billion
2026-2035
*this image is indicative*
|
Global Air Freshener Market Report Summary |
Description |
Value |
|
Base Year |
USD Billion |
2025 |
|
Historical Period |
USD Billion |
2019-2025 |
|
Forecast Period |
USD Billion |
2026-2035 |
|
Market Size 2025 |
USD Billion |
13.33 |
|
Market Size 2035 |
USD Billion |
17.57 |
|
CAGR 2019-2025 |
Percentage |
XX% |
|
CAGR 2026-2035 |
Percentage |
2.80% |
|
CAGR 2026-2035 - Market by Region |
Asia Pacific |
3.8% |
|
CAGR 2026-2035 - Market by Country |
Brazil |
4.3% |
|
CAGR 2026-2035 - Market by Country |
Australia |
3.3% |
|
CAGR 2026-2035 - Market by Service |
Electric Air Freshener |
3.1% |
|
CAGR 2026-2035 - Market by Distribution Channel |
Online |
3.1% |
|
Market Share by Country 2025 |
Brazil |
2.2% |
In 2022, motor vehicle production saw a growth rate of 5.7% compared to the previous year. By 2023, Toyota maintained its status as the world's largest automaker, with sales surpassing 8.57 million units, accounting for approximately 11.18% of total global car sales. Forecasts suggest that global electric vehicle sales will remain robust in 2024, with estimates indicating they could reach around 17 million by year-end. The rising rate of car ownership is fuelling an increased demand for air fresheners, as consumers seek to enhance their in-car experience. As the number of vehicles on the road grows, there is a heightened need for products that create a fresh and pleasant environment while improving air quality. Car air fresheners, available in both portable and long-lasting options, are gaining popularity as drivers prioritise comfort and convenience, thus contributing to the growth of the automotive accessories market.
As per the air freshener market analysis, there is a growing demand for air fresheners made from natural, non-toxic, and biodegradable materials. Companies that focus on sustainability and eco-friendliness can attract an expanding audience of environmentally conscious consumers. Furthermore, using recyclable, compostable, or minimal packaging can appeal to those concerned about environmental issues. These products are user-friendly, deliver instant freshness, and come in a wide variety of scents, making them easily accessible. They are frequently used in homes, bathrooms, and vehicles where quick odour control is necessary.
The growth of the air freshener market can be credited to rising consumer interest in home fragrances and a growing awareness of indoor air quality. Additionally, innovations in air freshener technology and a shift towards natural and environmentally sustainable products are contributing factors.
The rising desire to create warm and inviting living spaces is fuelling the air freshener market. Consumers are on the lookout for products that not only improve indoor air quality but also provide calming or energising scents. As lifestyles increasingly focus on wellness, air fresheners are seen as vital for maintaining a clean and pleasant home, thus driving market growth. This trend is further amplified by the growing popularity of home decor and self-care practices, which are boosting the demand for a wide variety of air freshening products.
Consumers are becoming more aware of the importance of indoor air quality, particularly in urban areas with high pollution levels. This heightened awareness has led to a significant rise in demand for air fresheners that not only mask unpleasant odours but also aid in air purification. Products like air purifiers and natural, chemical-free air fresheners are gaining popularity as people seek healthier, toxin-free living environments. The focus on air quality and health has significantly influenced the expansion of the market.
Advancements in air freshener technology, such as smart air fresheners and automated dispensers, are propelling market growth. These innovative solutions offer convenience, customisation, and eco-friendly options. Smart air fresheners with app integration allow consumers to adjust scent intensity or schedule fragrance releases, enhancing the overall user experience. Additionally, improvements in sustainable ingredients and long-lasting formulations are making these products more appealing to a tech-savvy and environmentally aware consumer base.
The movement towards natural and eco-friendly products is significantly impacting the market. Consumers are showing a growing preference for air fresheners that utilise essential oils, plant-based ingredients, and biodegradable materials. These alternatives provide a healthier, chemical-free choice compared to conventional air fresheners. As awareness of environmental issues increases, both consumers and manufacturers are adopting more sustainable practices, positioning natural air fresheners as a major player in the market, especially among individuals who prioritise health and environmental stewardship.
The market is experiencing significant growth, fuelled by rising consumer demand for products that improve indoor air quality and create enjoyable environments. There is a noticeable shift towards eco-friendly and sustainable air fresheners, leading to an increased use of natural ingredients such as essential oils, biodegradable packaging, and formulations free from harmful chemicals. Furthermore, technological advancements are influencing the market, with the popularity of smart dispensers, automated scent control systems, and long-lasting air fresheners on the rise.
The demand for air purifiers that offer both air freshening and purification features is increasing, particularly in urban areas with high pollution levels. Additionally, the growth of e-commerce platforms is enhancing the accessibility of air fresheners, enabling consumers to discover a diverse array of products that reflect their health and sustainability priorities. The expansion of the premium segment, which includes luxurious and high-end fragrances, is also shaping market trends.
The EMR’s report titled “Global Air Freshener Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Breakup by Product Type
Breakup by Application
Breakup by Distribution Channel
Breakup by Region
|
CAGR 2026-2035 - Market by |
Country |
|
Brazil |
4.3% |
|
Australia |
3.3% |
|
Japan |
3.2% |
|
USA |
2.6% |
|
UK |
2.6% |
|
Canada |
XX% |
|
Germany |
XX% |
|
France |
2.5% |
|
China |
XX% |
|
India |
XX% |
|
Saudi Arabia |
XX% |
|
Mexico |
XX% |
|
Italy |
2.4% |
According to the air freshener market report, the residential sector leads the market, benefiting from growing consumer demand for pleasant indoor environments. Air fresheners help eliminate odours, improve air quality, and create a comfortable atmosphere. As cleanliness and wellness become priorities, the residential air freshener market continues to grow. In July 2024, Initial Washroom Hygiene launched Initial Essence, a long-lasting air freshener using oxygen fuel cell technology for consistent fragrance delivery, available in four scents with odour-eliminating Neutra-lox.
In commercial spaces, air fresheners help create professional, welcoming environments, enhancing customer experiences. Businesses use them to maintain clean air, reduce odours, and increase productivity. The demand for air fresheners in offices, retail stores, and hotels rises as companies focus on improving customer satisfaction. In June 2023, Lysol launched its Air Sanitizer, an EPA-approved product that kills 99.9% of airborne viruses and bacteria while eliminating odours, helping reduce the spread of pathogens like influenza and coronavirus.
In the automotive sector, air fresheners are crucial for maintaining a pleasant driving experience. Rising consumer demand for in-car comfort boosts the air freshener market growth, as air fresheners neutralise odours and improve air quality. In April 2023, Pura launched a car fragrance diffuser combining advanced scent technology with natural fragrances, offering a personalised driving experience through features like magnetic mounting, motion detection, Bluetooth, and an app for fragrance intensity control.
Key players in the air freshener market are concentrating on adopting technological innovations to gain a competitive advantage. They are embracing advancements to develop advanced air fresheners, including smart dispensers, long-lasting formulas, and eco-friendly alternatives. These innovations focus on enhancing the user experience with features such as automated scent release and adjustable intensity.
Founded in 1846 and headquartered in New Jersey, United States, Church & Dwight Co. is a leading manufacturer of household, health, and personal care products. The company is best known for its iconic Arm & Hammer brand and provides a wide range of products in categories such as air care, oral hygiene, and feminine hygiene. Church & Dwight is highly regarded for its commitment to innovation, sustainability, and offering value-driven solutions to consumers worldwide.
Established in 1876 and headquartered in Düsseldorf, Germany, Henkel is a key player in the consumer and industrial goods markets. The company operates in sectors including beauty care, home care, and adhesives, featuring renowned brands like Persil, Schwarzkopf, and Loctite. Henkel prioritises innovation, sustainability, and operational efficiency, maintaining a strong global presence that serves consumers in over 120 countries with high-quality products designed to meet environmental and societal needs.
Founded in 1903 and headquartered in Georgia, United States, Newell Brands is a global consumer goods company that designs, manufactures, and markets a diverse range of products. Its brand portfolio includes well-known names such as Rubbermaid, Sharpie, and Elmers. With a strong focus on innovation, Newell offers products across various sectors, including home, office, and personal care. The company is committed to sustainability and improving consumer lives through innovative and dependable solutions.
Founded in 1837 and headquartered in Ohio, United States, Procter & Gamble is one of the largest consumer goods companies in the world. The company provides a wide array of products, including household care, beauty, and personal hygiene items. Its brands, such as Tide, Pampers, Gillette, and Olay, are widely recognized. Procter & Gamble is dedicated to sustainability, innovation, and social responsibility, with a focus on delivering high-quality products.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other major players in the global air freshener market are Reckitt Benckiser Group PLC, S. C. Johnson & Son, Inc., Farcent Enterprise Co., Ltd, The Godrej Group, Dabur India Ltd., and S.T.Corporation, among others.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the market attained a value of nearly USD 13.33 Billion.
The market is assessed to grow at a CAGR of 2.80% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach about USD 17.57 Billion by 2035.
The major drivers of the market are increasing consumer interest in home fragrance and growing awareness of indoor air quality.
The key trends aiding the market expansion include the innovations in air freshener technology, increasing consumer interest in home fragrance and transition to natural and environmentally sustainable products.
As per the EMR report, the different applications of air fresheners in the market are residential, commercial, and automotive, among others.
The major regions considered in the market are North America, Europe, Asia Pacific, Latin America, and Middle East and Africa.
The major players in the market are Church & Dwight Co., Inc., Henkel AG & Co. KGaA, Newell Brands, Inc., Procter & Gamble Company, Reckitt Benckiser Group PLC, S. C. Johnson & Son, Inc., Farcent Enterprise Co., Ltd, The Godrej Group, Dabur India Ltd., and S.T.Corporation among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product Type |
|
| Breakup by Application |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
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