Global Agritourism Market Report and Forecast 2024-2032

Global Agritourism Market Outlook

The global agritourism market stood at a value of around USD 69.40 billion in 2023. The market is further expected to grow at a CACR of 13% in the forecast period of 2024-2032 to attain nearly USD 208.49 billion by 2032.

Increasing demand for Agritainment to Augment the Agritourism Industry Growth

Based on activity, the agritainment segment is expected to witness a healthy growth in the forecast period. In recent years, there has been a rise in demand for agriculture-related entertainment activities or agritainment globally. It simply provides for an alternative business venture for the seller and an opportunity for entertainment/leisure in an agricultural setup to the consumers. This industry is creative as it includes activities like farm-stay vacations, fee-fishing, interactive animal displays, pick-your-own fruits, and many more.  Furthermore, these entertainment farms are gaining popularity as they are a means for the farmers to diversify risks and increase profits, create target consumer groups, and even preserve a way of life. These factors are expected to significantly contribute to the growth of the segment.

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North America to Provide Considerable Growth Opportunities to Agritourism Industry

European farmers have traditionally done agritourism. For example, wineries in Italy and France have encouraged visitors to crush grapes or learn gourmet cooking. Farmers in the United States may simply be following a booming and global trend. Many American farmers and landowners are turning to agritourism, which comprises various services offered on a working farm. This type of tourism is a strategy to acquire a competitive edge and capitalise on the exclusivity of their farm and farming lifestyle. Further, economic changes, combined with volatilities in agricultural income and an interest in protecting land and resources, have put pressure on farmers across the region to look for alternate sources of income. As a result, during the forecast period, the agritourism industry in North America is likely to see new growth prospects.

Agritourism: Market Segmentation

Agritourism is a form of economic venture that combines agriculture productivity and/or processing with tourism to attract customers to a farm, plantation, or other agro-based business to educate or entertain the tourists while also earning money for the farm or business owner. Agricultural museums, corn mazes, on-farm farmers' markets and garden or plantation tours are common examples of agritourism.

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By activity, the market is divided into:

• On-Farm Sales
• Outdoor Recreation
• Agritainment
• Educational Tourism
• Accommodation
• Others

Based on sales channel, the industry is separated into:

• Travel Agents
• Direct

The regional markets for agritourism include North America, Europe, the Asia Pacific, Latin America and the Middle East and Africa.

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Increasing Focus to Preserve Rural Lifestyles and Landscape through a Variety of Farm Activities, Including Educational and Leisure, to Strengthen the Agritourism Industry Growth

The global market for agritourism is being driven by the increasing focus to preserve rural lifestyles while increasing farm income and enhancing the tourism industry in a region. For many landowners, agritourism is a means of increasing on-farm sales of their products and services while also generating income from leisure and tourism activities. Many new offerings by entrepreneurial farmers such as cooking classes, stocked pond-fishing, and organising carnivals and other festivities are ways to provide value-added experiences for the consumers. Through this, students or learners, and adults can have a deeper understanding of regional cultural heritage, agricultural crop production and distribution procedures, the value of healthy food in people's life, environmental preservation, and so on. These factors have been contributing to the market growth. Over the forecast period, the increasing focus to successfully develop organic agritourism and its entrepreneurship opportunities due to the growing trend of organic farming and the rising demand for healthy foods with high-quality standards is expected to aid the overall market.

Key Industry Players in the Global Agritourism Market

The report presents a detailed analysis of the following key players in the global agritourism market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

• Agrotours
• Agrilys Voyages
• Nokyo Tourist Corporation
• Greenmount Travel
• Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

Key Highlights of the Report